Fortrea Launches AI Innovation Studio to Galvanize Technology and Human Solutions to Improve Clinical Trial Delivery
June 27 2024 - 6:00AM
Fortrea (Nasdaq: FTRE), a leading global contract research
organization (CRO), today announced the launch of its artificial
intelligence (AI) Innovation Studio, signaling a strategic
investment in reshaping the execution of clinical trials today and
into the future.
The studio will develop and deploy AI and machine learning (ML)
technologies to drive speed, agility, quality and enhanced patient
safety in the clinical research process by equipping and empowering
people to focus on the critical human element of clinical
trials.
“Patients around the world are waiting for novel, life-changing
treatments. With AI, we now have the power—and the obligation—to
help deliver solutions to them faster,” said Fortrea’s Chief
Information Officer Alejandro Martinez Galindo.
“Fortrea’s AI Innovation Studio will enable enhanced
technological capabilities that will allow AI-enabled systems to
perform cutting-edge processes—such as trial simulations,
predictive analytics and pattern recognition—as well as repetitive,
administrative, ‘machine-friendly tasks’. This frees up people to
contribute human creativity and connection to the clinical trial of
tomorrow and focus on what counts: the patient.”
Fortrea’s AI Innovation Studio aims to:
- Partner across Fortrea and with our customers to provide
technology solutions for bespoke site and sponsor innovation
strategies;
- Develop net new, greenfield technology innovations that
holistically improve the delivery of clinical trials for sponsors,
sites, patients and our teams; and
- Support existing infrastructure and operations with enhanced
technology to enable new, improved ways of working and create
best-in-class user experiences.
Technologies under development in the studio include
smartphone-enabled data collection; specialized large language
models for text comprehension and generation; symbolic AI with
real-valued logic (i.e., building decision logic using real-world
scenarios and data); mixed reality and augmented intelligence;
advanced data mining and predictive analytics; and digital
twinning.
Strategic application of these technologies is expected to
result in meaningful advancements in patient recruitment and
retention, protocol creation/optimization, risk-based quality
monitoring and overall delivery speed and quality. These
technologies can also deliver an improved patient experience and
greater productivity for Fortrea customers, sites and
employees.
Developments from the AI Innovation Studio will be critical to
Fortrea’s clinical technology platform, which is being designed to
integrate clinical trial technology into a consumer-grade,
location-agnostic, omni-channel, persona-based experience
accessible thorough a single screen.
“Fortrea is focused on a future vision of the CRO industry,
allowing us to build TO the future rather than FROM the past,” said
Brian Dolan, Vice President of Artificial Intelligence &
Machine Learning. “We are exercising great care and consideration
to the responsible and ethical development and deployment of AI,
prioritizing doing the right thing for the right reasons and
protecting patient safety and privacy, and the intellectual
property of our customers.”
About FortreaFortrea (Nasdaq: FTRE) is a
leading global provider of clinical development solutions to the
life sciences industry. We partner with emerging and large
biopharmaceutical, biotechnology, medical device and diagnostic
companies to drive healthcare innovation that accelerates
life-changing therapies to patients. Fortrea provides phase I-IV
clinical trial management, clinical pharmacology and consulting
services. Fortrea’s solutions leverage three decades of experience
spanning more than 20 therapeutic areas, a passion for scientific
rigor, exceptional insights and a strong investigator site network.
Our talented and diverse team working in more than 90 countries is
scaled to deliver focused and agile solutions to customers
globally. Learn more about how Fortrea is becoming a transformative
force from pipeline to patient at Fortrea.com and follow
us on LinkedIn and X (formerly Twitter).
Fortrea Contacts:Hima Inguva (Investors) –
877-495-0816, hima.inguva@fortrea.comJennifer Minx (Media) –
919-410-4195, media@fortrea.comKate Dillon (Media) –
646-818-9115, kdillon@prosek.com
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