Partnerships Deliver Innovation to Support
Carbon Measurement, Transparency, and Reduction
NEW
YORK, Dec. 20, 2024 /PRNewswire/
-- Integral Ad Science (Nasdaq: IAS), a leading global media
measurement and optimization platform, today announced partnerships
with two leading sustainability solutions providers. IAS is now
furthering its commitment to measure, report, and manage its carbon
footprint across operations by partnering with Alpine Project, a
provider of sustainability solutions for the advertising ecosystem,
and 51toCarbonZero (51-0), a net-zero platform powering growth for
marketing and advertising leaders.
As environmental stewardship remains a focus across the
industry, IAS is taking proactive steps towards sustainability. By
partnering with Alpine Project and 51toCarbonZero, IAS will measure
its carbon footprint and develop a comprehensive sustainability
strategy to publicly disclose and balance its corporate
emissions.
"Our partnerships with Alpine Project and 51toCarbonZero
exemplifies IAS's dedication to driving superior results while
fostering a more sustainable global advertising industry," said
Lisa Utzschneider, CEO of IAS.
"Aligning our environmental, social, and governance initiatives
with our business practices enables us to work towards setting a
standard for transparency and accountability for environmental
impact in our industry."
IAS will use 51toCarbonZero's measurement platform and leverage
data surrounding business activity including physical office space,
server usage, and employee travel to calculate a carbon footprint
across Scopes 1, 2, and 3. Additionally, the platform will
recommend decarbonization strategies.
"We are thrilled to join forces with IAS, a true pioneer in
creating a more responsible media environment. At 51toCarbonZero,
our mission is to accelerate the world's transition to net-zero,
and partnering with an industry leader like IAS marks a pivotal
step forward," said Richard Davis,
co-founder and CEO of 51toCarbonZero. "With our world-class
net-zero software and the expert advice of our partners at Alpine
Project, IAS will take their recent carbon measurement work to the
next level, using automation and technology to drive impactful
change across the media ecosystem."
IAS's collaboration with Alpine Project will enable IAS to
engage both internal and external stakeholders on its carbon
footprint. This latest partnership demonstrates IAS's steadfast
dedication to positively impacting the communities it serves, and
its commitment to transparency by using third-party verification
and public disclosure.
"We are proud to announce our partnership with IAS to strengthen
its ambitious environmental sustainability initiative. Having
already established their baseline GHG assessment, IAS has adopted
an impactful approach, leveraging industry knowledge and insight
that Alpine Project and 51toCarbonZero bring to the table," said
Brian Murphy, Founder of Alpine
Project. "Together, we are focused on taking meaningful strides
towards environmental sustainability and responsibility within the
digital advertising industry."
This announcement is the latest in IAS's commitment to
transparency and responsible business practices following the
release of its inaugural Integral Ad Science Responsibility Report
in 2023.
About Integral Ad Science
Integral Ad Science (IAS) is
a leading global media measurement and optimization platform that
delivers the industry's most actionable data to drive superior
results for the world's largest advertisers, publishers, and media
platforms. IAS's software provides comprehensive and enriched data
that ensures ads are seen by real people in safe and suitable
environments, while improving return on ad spend for advertisers
and yield for publishers. Our mission is to be the global benchmark
for trust and transparency in digital media quality. For more
information, visit integralads.com.
About Alpine Project
Alpine Project is a consultancy
dedicated to helping companies in the advertising, media and
technology industries create and implement their environmental
sustainability strategies. Our team of highly experienced
consultants follow a tested, standards-based approach to GHG
measurement, reporting and target-setting. Alpine Project's clients
have been among the first in their categories to report verified
emissions data, validate science based targets and achieve
CarbonNeutral® certification, helping to future-proof their
businesses, unlock new revenue opportunities and establish them as
leaders in corporate environmental sustainability.
About 51toCarbonZero:
51toCarbonZero is a climate tech
company focused on helping organizations achieve net-zero carbon
emissions. Using advanced data analytics, automation, and carbon
accounting software, they streamline the process of tracking,
managing, and reducing emissions. The platform provides actionable
insights, enabling companies to align with regulatory standards and
sustainability goals efficiently. By partnering with businesses
across industries, 51toCarbonZero accelerates the journey toward a
net-zero future, fostering impactful change and supporting global
environmental targets.
Media Contact:
press@integralads.com
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SOURCE Integral Ad Science, Inc.
