BEIJING, June 6, 2018 /PRNewswire/ -- iQIYI,
Inc. (NASDAQ: IQ) ("iQIYI" or
the "Company"), an innovative market-leading online entertainment
service in China, this week announced the launch of "QIYI Guo
Kids Edition", a video streaming app for smart TVs designed for
children up to the age of 12. Developed in collaboration with
Galaxy Internet TV, the app utilizes artificial intelligence to
provide tailored recommendations for its young users, while giving
parents the ability to closely monitor and adjust content and time
control settings. QIYI Guo also provides paid premium children's
content to meet the strong demand for safe and educational
kid-friendly programs.
"With the launch of QIYI Guo Kids Edition, iQIYI has become the
first video platform to provide premium paid content for children
in China. This represents an
important step forward for us as we explore opportunities in the
paid-for children's content market," said Duan Youqiao, senior vice
president of iQIYI.
On the QIYI Guo platform, children can enjoy content from an
extensive library of animation, children's songs and stories, as
well as English language and early education programming. Featuring
popular animation shows such as PAW Patrol, Peppa Pig and Les
Barbapapa. QIYI Guo Kids Edition emphasizes a healthy educational
environment for children. Users have access to more than 1,000
episodes of original English language programming including content
from international brands such as Disney, BBC, Nickelodeon and
Sesame Street.
For parents concerned for their children's web safety, QIYI Guo
Kids Edition features a sophisticated parental management system.
The application allows parents to place restrictions on content
according to the age of their children and to set time limits on
how much TV their children watch, both for single sessions and on a
daily basis. Parents can use their mobile phone to monitor what
their kids have viewed and adjust any restrictions on viewing time
or content.
Paid members of the App will enjoy access to a content library
of over 80,000 hours of high quality video including 50,000
episodes of premium shows. Members can also watch in 4K Ultra HD, which will be an additional level of
protection for young viewers' eyesight.
As an important step to
optimize the user experience, iQIYI takes into account differences
in the viewing preferences of children. As such, QIYI Guo Kids
Edition is free of advertisements and provides spoken instructions
to ensure ease of use.
iQIYI has also entered into an in-depth cooperation with
domestic leading smart projector manufacturer XGIMI. Under the
agreement, users will be able to enjoy high-quality video content
provided by QIYI Guo Kids Edition on all XGIMI devices.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ)
("iQIYI" or the "Company") is an innovative market-leading online
entertainment service in China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce etc. For more information on iQIYI, please
visit http://ir.iQIYI.com.
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SOURCE iQIYI, Inc.