USA News Group
Commentary
Issued on behalf of Scope AI
Corp.
VANCOUVER, BC, July 29,
2024 /CNW/ -- USA News Group – In the world of
marketing, the genie can't be put back into the bottle with regard
to the introduction of artificial intelligence (AI). Now brands and
their marketing teams are grappling with the change, and the impact
AI has on how they do business, both the good and the bad.
According to Markets and Markets the AI in Marketing Market
is set to explode towards $40B
through 2025, growing at a CAGR of nearly 30%. Working behind the
scenes to deliver the tools for these brands to keep up are some of
the most advanced developers, including Scope AI Corp. (CSE:
SCPE) (OTCQB: SCPCF), Microsoft Corporation (NASDAQ: MSFT),
eBay Inc. (NASDAQ: EBAY), Amazon.com, Inc. (NASDAQ:
AMZN), Alphabet Inc. (NASDAQ: GOOG, GOOGL) and Meta
Platforms, Inc. (NASDAQ: META).
Innovators Scope AI Corp. (CSE: SCPE) (OTCQB: SCPCF)
recently announced significant advancements in the development of
its AI-driven visual recognition technology, the GEM (General
Enterprise Machine Learning) system. Further building upon its
initial vision, now GEM includes several innovative features aimed
at transforming the advertising technology sector.
"Our recent advancements signify a major leap forward in the
capabilities of the GEM platform," said James Young, CEO of Scope AI Corp. "These
new features, combined with the substantial progress in our
development milestones, underscore our commitment to delivering
state-of-the-art AI solutions that drive efficiency and performance
in advertising technology. We are excited about the potential of
the GEM system to revolutionize the way businesses approach ad
creation and campaign management."
Among the new capabilities that Scope has introduced are
Ad Creation, Ad Comparison, and Ad Recommendations. The frontend
design now includes completed and developed Home, Login, and Signup
pages, ensuring a seamless user experience from the outset. On the
backend, robust APIs have been developed to support the platform's
functionality, along with secure user authentication for login and
signup processes. Additionally, Scope has enabled profile
management, allowing users to create and update their profiles, and
integrated password reset and change functionalities to enhance
user security.
The enhancements announcement comes shortly after Scope
made another major announcement at the beginning of
July 2024. Scope entered into
a technology agreement to acquire ownership and rights relating to
application of quantum resilient entropy, called QSE Technology,
which is an advanced security measure designed to protect data
against the future threats posed by quantum computing, ensuring
that sensitive information remains secure.
Now with GEM, and the onboarding of the QSE Technology,
Scope has a two-pronged approach to helping businesses from
small all the way up to the enterprise level. With these
advancements, Scope AI remains at the forefront of AI
technology, solidifying its status as an industry leader. The GEM
platform offers advertisers, brands, and agencies robust tools to
enhance their return on ad spend, leveraging advanced visual
recognition, neural network capabilities, and AI automation.
Earlier in June, Microsoft Corporation (NASDAQ: MSFT)
announced the release of new AI-powered recommendations for
video ads, with Connected TV ad recommendations coming soon for its
Microsoft Advertising arm. With the new tool, advertisers
can input their landing page URL, and the AI generates video ad
recommendations, which marketers can use to edit and refine the
AI-generated assets.
Back in late April, Microsoft also announced the
expansion of its partnership with Axel
Springer across advertising, AI, content and cloud
computing. Axel Springer will
adopt Microsoft Advertising as its ad server solution,
expanding its existing partnership from Europe to the U.S.
"This new generation of AI is transforming nearly every aspect
of work and life, including how people search for and consume
content online," said Satya Nadella,
chairman and CEO of Microsoft. "Our expanded partnership
with Axel Springer brings
together their leadership in digital publishing with the full power
of the Microsoft Cloud — including our ad solutions — to build
innovative AI-driven experiences and create new opportunity for
advertisers and users."
Online auction e-commerce marketplace giant eBay Inc.
(NASDAQ: EBAY) recently debuted new AI-powered ad tools aimed
at giving its sellers more ways to advertise both on and off the
platform. One of the new features lets sellers use AI to build
campaigns around current and emerging marketplace trends, while
another tool offers personalized campaign recommendations based on
a seller's listings for a particular day. The updates follow eBay's
other tests in the past year, which have included using generative
AI for better ad personalization.
"Even the ones who are sophisticated are asking for a way to
really automate this because [sellers] don't have that much time to
spend on it," said Alex Kazim, Head
of Advertising for eBay in an interview with
Digiday. "The second piece was this constant refrain from
every seller event that I went to: 'How do I grow my business?'
They just wanted to get more insights, more understanding of ways
they could actually grow their business."
Amazon.com, Inc. (NASDAQ: AMZN) is another
e-commerce giant is advancing generative AI (Gen AI) in order to
help scale applications using its Amazon Web Services (AWS)
foundation models, through a partnership with Zea
Global in the Zeta marketing platform. Amazon Bedrock is
a fully managed generative AI service from AWS that
simplifies the development of generative AI applications for
businesses, eliminating the need for advanced skills or complex
infrastructure.
"Amazon Bedrock, Amazon Personalize, and Amazon SageMaker help
businesses like Zeta Global significantly enhance customer
experiences by delivering hyper-personalized marketing and
advertising messages that feel like one-on-one human relationships
so brands can foster long-lasting customer loyalty," said
Jon Williams, global head of agency
business development at AWS. "By leveraging Amazon Bedrock
through Zeta Marketing Platform, the company's customers can create
high-quality creative content at scale, personalize contextually
relevant advertising experiences, segment audiences for advertising
campaigns, and optimize campaigns for better visibility."
Back in May, Meta Platforms, Inc. (NASDAQ: META) revealed
a slate of new Gen-AI-powered tools and services aimed at
helping businesses increase their ad performance and improve
their visibility on its popular social platforms Facebook
and Instagram. At an event at Meta's NY headquarters,
John Hegeman (Meta's head of
monetization) introduced several new AI-powered image and text
generation tools specifically developed for businesses that
advertise across Meta's platforms, capable of creating full
new images, not just new backgrounds. Already, users are boasting
of the improvements.
"Meta's investments in AI for advertisers have resulted
in consistent performance for our business and allowed
Casetify to focus on more creative and strategic work like
building a creative diversification strategy," said Wesley Ng, Founder and CEO, Casetify. "We
continue to prioritize more of our advertising budget to tools like
Advantage+ shopping campaigns and when we recently tested
Meta's GenAI Background Generation feature we saw a 13%
increase in our return on ad spend. Meta's investments in
generative AI are helping businesses to make more ads faster and
optimize their performance with the Advantage suite."
Article Source:
https://usanewsgroup.com/2024/04/26/the-currency-of-tomorrow-why-investing-in-cutting-edge-ai-recognition-tech-could-mean-big-money/
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