Initiative Furthers Commitment to Support
Children's Education and Local Communities Ahead of the 2023
Back-to-School Season
Every Entry into Leading Children's Specialty
Retailer's Contest Has a Chance to Win $100,000 Grand Prize for the Nominee's School
& See the Jonas Brothers Live!
The Children's Place is Also Launching Three
Additional Learning Centers in 2023
SECAUCUS, N.J., June 22,
2023 /PRNewswire/ -- The Children's Place, Inc.
(NASDAQ: PLCE), the largest pure-play children's specialty retailer
in North America, is thrilled to
announce our 2023 Back-to-School campaign in partnership with the
global pop superstars Jonas Brothers. The campaign, which features
Nick, Joe and Kevin Jonas; Kevin's
wife, Danielle Jonas; and their
daughters, Alena and Valentina
Jonas; furthers The Children's Place's commitment to empower
children through continued education.
![Image 2 Image 2](https://mma.prnewswire.com/media/2108410/TCP_JB_Press_Release_Image_2.jpg)
The campaign, Best School Day Ever, centers on Alena, who
is in need of a first-day-of-school pep talk from her father,
Kevin, and uncles, Nick and Joe. The fun campaign video, featuring
the brand's newest Back-to-School assortment, is designed to
empower kids to look and feel their best for their
first-day-of-school and beyond. The upbeat video features daydream
sequences of Alena's 'Best School Day Ever', which concludes with a
musical performance of the Jonas Brothers latest single,
"Celebrate"!
Contest Details:
Now through July 30, 2023, The Children's Place encourages
parents with children in grades K-8, who are enrolled in a
non-tuition-based school for the 2023-2024 school year, to nominate
their child's school for a chance to win $100,000 towards the improvement of their school
and a chance to see the Jonas Brothers live. Nominations can be
submitted through The Children's Place mobile app, where official
contest rules and the brands' newest back-to-school product
collections, including expressive and empowering t-shirts, fun
backpacks, colorful polos, on-trend denim, footwear and more, can
be purchased.
Maegan Markee, Senior Vice
President, Marketing commented, "The Children's Place is dedicated
to nurturing a better today for a brighter tomorrow for our
children, and that starts with education. We are incredibly excited
to launch the Best School Day Ever Contest, and to read all
the nominations that will be rolling in! We are honored to support
the improvement of schools, to help nurture communities of children
and provide some lucky students the chance to see the Jonas
Brothers. As fathers and advocates for children's education, Kevin,
Joe and Nick Jonas are the perfect
partners to help us launch this year's back-to-school campaign.
They share our view that providing access to education and making
children excited to go to school to learn are important ways to
shape the development of our feature leaders."
"Providing for a better tomorrow for children is what it's all
about. Kids can change the world, and being able to support them
and their school communities with this $100,000 prize… we feel a lot of gratitude to
join The Children's Place on their mission to give back and inspire
the next generation of learners to chase their dreams," said
Joe Jonas.
"As a new father, it is incredibly important to align myself
with a likeminded brand that is dedicated to giving back, making a
positive impact on children, and bringing families together. The
Children's Place is a brand we grew up with so being able to shoot
this campaign with my brothers and Kevin's daughters, Alena and
Valentina – plus a school full of kids – was truly a blast," said
Nick Jonas.
"As a band of brothers, and now fathers… family and home is
everything to us. Being from New
Jersey, we love that The Children's Place shares those same
Jersey roots and values. With the journeys we've had, there's such
a sense of happiness we all feel coming home… and I think that's
what makes this partnership special for us," said Kevin Jonas. "It's not often that I get to work
with my kids and I'm so grateful I had the opportunity to work with
The Children's Place on this special campaign, fusing my love of
family and music."
In addition to the 2023 Best School Day Ever Contest, The
Children's Place will continue to scale their national program of
revitalizing public spaces in local communities as Learning Centers
by launching an additional three learning center locations
throughout 2023. Working collaboratively with local libraries and
community centers, The Children's Place Learning Centers will each
feature thousands of books, school supplies, and educational toys.
Each space will feature comfortable seating arrangements,
interactive chalkboard walls, and empowering wall murals and
artwork and serve as a safe haven where children in each community
can gain access to reading materials and learning supplies, while
also allowing themselves to thrive in imagining.
The Children's Place is the go-to back-to-school destination for
children's apparel and accessory needs, including your uniform
headquarters with polos, chinos, and backpacks, plus perfect
first-day looks, graphic tees, denim, shoes and more! Available in
sizes newborn to 18, The Children's Place offers on-trend fashion
at an incredible value for families across the nation. The new
collection is available for purchase on www.childrensplace.com, in
The Children's Place stores nationwide and in Canada, and on The Children's Place Amazon
storefront at www.Amazon.com/TheChildrensPlace.
For more information about The Children's Place 2023
Back-to-School Campaign, Best School Day Ever Contest, and
to shop the brand's Back-to-School product collection, please visit
www.childrensplace.com and follow @ChildrensPlace on
Instagram and Facebook.
About The Children's Place
The Children's Place is the largest pure-play children's
specialty apparel retailer in North
America. The Company designs, contracts to manufacture,
sells at retail and wholesale, and licenses to sell fashionable,
high-quality merchandise predominantly at value prices, primarily
under the proprietary "The Children's Place", "Place",
"Baby Place", "Gymboree", "Sugar
& Jade" and "PJ Place" brand names. The Company has online
stores at www.childrensplace.com, www.gymboree.com,
www.sugarandjade.com, and www.pjplace.com and, as
of April 29, 2023, the Company had 599 stores in the
United States, Canada, and Puerto Rico and the
Company's five international franchise partners had 212
international points of distribution in 15 countries.
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SOURCE The Children's Place, Inc.