HANOI, Vietnam and
SOUTHLAKE, Texas, July 29, 2020 /PRNewswire/ -- Low cost
carrier Pacific Airlines and Sabre Corporation (NASDAQ: SABR), the
leading software and technology company that powers the global
travel industry, today announced a strategic new agreement which
further cements Sabre's strength in the Vietnamese aviation market
as well as its long-standing and valued relationship with Vietnam
Airlines Group.
Under the new deal, Pacific Airlines will adopt the Sabre
Passenger Service System (PSS) as it moves forward with ambitious
plans to play a key role, along with national carrier parent
company Vietnam Airlines Group, in the recovery and future growth
of APAC's travel and tourism industry post Covid-19. Vietnam
Airlines has been a Sabre PSS user for more than a decade and,
with this new agreement, both airlines will benefit from a single,
integrated passenger platform to enable improved operational
efficiencies and a frictionless experience for travellers, as
Pacific Airlines prepares to resume regular scheduled
services with Sabre's PSS. Combined teams expect to complete
the transition quickly from the legacy third party system to the
Sabre PSS.
Sabre PSS is designed to automate sales and reservations as
well as to help airlines maximize revenue opportunities, enhance
partnerships and create the most efficient airport experiences
possible for travelers. The Sabre
PSS comprehensive system has already allowed Sabre's valued
partners to realize increased revenue through merchandising,
codeshare agreements and alliance partners, plus cost savings from
better managed inventory and schedules, and shopping and
reservations capabilities. Airlines are also able to gain an
improved understanding of market trends using
real-time data which finds problems and creates solutions to
maximize the value of every seat sold.
"Vietnam Airlines Group is delighted to build on our existing
agreement with Sabre, our trusted and long-term technology
partner," said Trinh Hong Quang,
Vietnam Airlines Executive Vice President and Pacific Airlines
Chairman. "It is especially important right now to have the most
robust, agile and advanced technology solutions possible to propel
our business into the future. While everyone in the travel industry
is experiencing an unprecedented situation, we are very much
focused on moving forward with our PSS Transformation program to
place us in the best position for recovery, growth and future
expansion."
This latest agreement follows the signing of a memorandum of
understanding between Sabre and Vietnam Airlines Group, which was
signed last year by Dave Shirk,
Sabre Travel Solutions President and Duong
Tri Thanh, Vietnam Airlines President & CEO at a
high-profile signing ceremony at the Presidential Palace in
Hanoi; attended by US President
Donald Trump and President of the
Socialist Republic of Vietnam,
General Secretary of the Communist Party of Vietnam, Nguyen Phu Trong. The MOU
described Vietnam Airlines' intent to significantly expand its
strategic relationship with Sabre that included innovative
technology from the
Sabre AirVision and AirCentre portfolio to
complement the Sabre PSS platform, as well as having a
long-term content distribution arrangement through the Sabre
Global Distribution System (GDS). The latest agreement enhances
this relationship even further to include the group's LCC
division.
"The MOU signing was one of many proud moments in the shared
history of Vietnam Airlines and Sabre," said Mr Quang. "As the
national flag carrier of Vietnam,
we have also been very proud to be part of recent repatriation
efforts to help passengers return to their homeland. Now, moving
forward, we are excited to be leveraging Sabre's agile technology
to play an important part in the recovery of Vietnam's tourism industry, which is already
showing strong signs of resilience."
"We're thrilled to be able to further expand our
already valued and historic relationship with Vietnam Airlines,"
said Mr Shirk. "Vietnam has made
great progress in the recovery from the pandemic and Vietnam
Airlines is at the forefront of this recovery. This new agreement
is of strategic importance to both Sabre and Pacific Airlines as we
move forward together to come through Covid-19 and beyond in a
position of strength. Sabre has already clearly set out initiatives
to accelerate growth in our own business and that of our partners,
including unlocking LCC market potential by supporting fast-growing
low-cost carriers such as Pacific Airlines. Today's announcement
demonstrates the forward-looking approach of Sabre, Pacific
Airlines and Vietnam Airlines Group and our deep commitment to
supporting the aviation industry in Vietnam and the wider APAC region. We're
very excited that Pacific Airlines will take to the skies once
more, under the Sabre PSS."
About Vietnam Airlines
Vietnam Airlines - a member of
SkyTeam Alliance - is the flag carrier of Vietnam and the major carrier in the
South East Asia, operating 127
routes to 22 domestic and 33 international destinations. Vietnam
Airlines is the first airline in the world to successfully operate
both next-generation aircraft Boeing 787-9 Dreamliner and Airbus
A350-900 XWB at the same time. Skytrax - the world's leading
airline and airport rating - has ranked Vietnam Airlines as a
4-Star Airline for four consecutive years. Vietnam Airlines has
spearheaded Vietnam's aviation
market - one of the fastest-growing domestic markets in the world -
throughout 20 years of development at a double-digit annual growth
rate. Positioning itself as a modern carrier with an
internationally recognizable brand characterized by Vietnamese
traditional culture, Vietnam Airlines aims to achieve 5-star status
and become a major airline in Asia.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveller
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
SABR-F
Media Contacts:
Sabre Corporation
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
Heidi.castle@sabre.com
sabrenews@sabre.com
Vietnam Airlines
Vietnam Airlines JSC
200 Nguyen Son, Long Bien district,
Hanoi, Vietnam
Tel: +84 903242577
Email: public-relations@vietnamairlines.com
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SOURCE Sabre Corporation