LONDON and SOUTHLAKE, Texas, Jan. 9, 2024
/PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading
software and technology provider to the global travel industry, has
entered into a multi-year distribution agreement with International
Airlines Group (IAG) that will expand their existing partnership
and further promote modern travel retailing practices.
The agreement will allow Sabre-connected travel buyers and
agencies to sell traditional EDIFACT content as well as having
competitive access to NDC offers from British Airways, Iberia,
Aer Lingus and Vueling – including
Additional Price Points and ancillaries – through the Sabre travel
marketplace globally. This enhanced content will provide travel
agencies with a wider range of options to compare and shop for,
while travelers will benefit from an improved experience with more
choice and transparency. Sabre and IAG's airlines are working
closely together and will communicate as NDC content is rolled out
to Sabre-connected travel agencies on a carrier-by-carrier
basis.
The agreement between Sabre and IAG underscores the industry's
shift towards modern travel retailing, where airlines can
differentiate their offerings and provide more personalized
experiences to travelers. Both Sabre and IAG are committed to
advancing the NDC standard as a key component in the industry's
evolution towards modern airline retailing enabled by offers and
orders.
Colm Lacy, British Airways' Chief
Commercial Officer, said: "We are on a journey to A Better BA and
we continue to invest across the business as part of that
commitment. Not only are we improving the experience of those
customers who fly with us, but also the way we work with our valued
travel agent and travel buyer partners. We understand how valuable
retailing is to them, and IAG's partnership with Sabre allows us to
make a wide range of attractable offers available even further
across the globe."
This agreement is another milestone in the IAG strategy to
embrace digital retailing practices and offer more opportunities
for customers to access NDC content. The partnership with IAG
demonstrates Sabre's continued commitment to driving value and
serving the diverse interests of the global travel ecosystem.
"We are very excited about what's ahead. The travel industry is
entering a new era of personalized retailing that will bring better
experiences for travelers and new revenue opportunities for
airlines and travel agencies," said Roshan
Mendis, Chief Commercial Officer, Sabre Travel
Solutions. "It's fantastic to work with a strong,
forward-thinking partner like IAG that is just as committed as we
are to driving the industry forwards."
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveller
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About IAG
International Airlines Group (IAG) is one of the world's largest
airline groups with 558 aircraft, directly connecting the UK to 334
destinations in 81 countries. Its leading airlines in Spain, the UK and Ireland include Aer
Lingus, British Airways, Iberia, Vueling and LEVEL.
In the UK and Europe IAG supports 618,000 jobs directly or
indirectly and through the spending of the travellers carried. This
activity contributes a total of €72.5bn to the UK and EU economy
combined. (source: IAG PwC report 2023).
About British Airways
As a global airline and the UK's flag carrier, British Airways has
been flying its customers to where they need to be for more than
100 years. The airline connects Britain with the world and the world with
Britain, operating one of the most
extensive international scheduled airline route networks together
with its joint business, codeshare and franchise partners.
In September 2021, British Airways
launched its sustainability programme, BA Better World, committing
to put sustainability at the heart of everything it does and with a
clear roadmap to achieve net zero carbon emissions by 2050. British
Airways is a founding member of the airline alliance oneworld,
which serves around 1,000 destinations across the globe.
British Airways flies to destinations in more than 65 countries.
Its principal place of business is London, with its main home at Heathrow
Terminal 5.
About Iberia
Iberia has been flying from Spain
for more than 96 years, with the purpose of generating prosperity,
connecting people with the world. It is part of International
Airline Group, the first airline group worldwide to commit to
achieving net zero carbon emissions by 2050 and the first European
one to powering 10 per cent of its flights with sustainable
aviation fuel by 2030. Iberia is the leading airline between
Europe and Latin America, was one of the first members of
oneworld and, alongside with Iberia Express and Iberia Regional Air
Nostrum, offers flights to fifty countries from Madrid airport, where it has developed its
hub. In addition to the airline business, its activity is
diversified into air freight, aircraft maintenance, and
airport handling services business.
SABR-F
Sabre Contacts:
Media
Kristin
Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Brian
Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation