NEW
YORK, March 12, 2024 /PRNewswire/ -- A new
survey from Stagwell's (NASDAQ: STGW) The Harris Poll,
commissioned by Eastman, a global specialty materials company,
among 2,000 French and German men and women aged 18+ found that
consumers are increasingly concerned about the use of imported
plastic waste in recycled plastic products. About 3 in 5 German
(64%) and French (59%) adults say they would be bothered if they
learned recycled products were being made with imported plastic
waste.
The concerns about importing waste are
largely being driven by environmental, health, and safety
fears.
"When asked about the practice of importing waste to create
recycled products, more than half of German (59%) and French (56%)
consumers say that brands who import plastic waste to create
products with recycled content are greenwashing," said Allison Ewell, Vice President, Strategy and Go
To Market at The Harris Poll. "This suggests a strong preference
for the use of domestic waste to create recycled products."
The concerns about importing waste are largely being driven by
environmental, health, and safety fears. More than 3 in 5 of German
(64%) and French (63%) consumers say importing waste to make
recycled products offsets the good being done by making recycled
products, and more than half (55% and 61%, respectively) say they
are concerned about how these products would impact their health
and safety.
Methodology Statement:
This survey was conducted online within France and Germany by The Harris Poll on behalf
of Eastman from February 22 - 27,
2024 among 1,010 German and 1,010 French adults ages 18 and
older. The sampling precision of Harris online polls is measured by using a
Bayesian credible interval. For this study, the sample data
is accurate to within + /- 3.6 percentage points using a 95%
confidence level. For complete survey methodology, including
weighting variables and subgroup sample sizes, please contact AJ
Skiera.
About Eastman
Founded in 1920, Eastman is a global
specialty materials company that produces a broad range of products
found in items people use every day. With the purpose of enhancing
the quality of life in a material way, Eastman works with customers
to deliver innovative products and solutions while maintaining a
commitment to safety and sustainability. The company's
innovation-driven growth model takes advantage of world-class
technology platforms, deep customer engagement, and differentiated
application development to grow its leading positions in attractive
end-markets such as transportation, building and construction, and
consumables. As a globally inclusive and diverse company, Eastman
employs approximately 14,500 people around the world and serves
customers in more than 100 countries. The company had 2022 revenues
of approximately $10.6 billion and is
headquartered in Kingsport,
Tennessee, USA.
About The Harris Poll
The Harris Poll is a global
consulting and market research firm that delivers proven
intelligence for transformational times. Responsible for one of the
longest-running surveys in the United
States, Harris Poll provides unique context and social
insights based on having analyzed public opinion, motivations, and
social sentiment since 1963. It works with clients in three primary
areas: building modern corporate reputation, crafting brand
strategy and performance tracking, and data-driven thought
leadership. It is now part of Stagwell, the challenger
holding company built to transform marketing.
About Stagwell
Stagwell (NASDAQ: STGW) is the
challenger network built to transform marketing. We deliver scaled
creative performance for the world's most ambitious brands,
connecting culture-moving creativity with leading-edge technology
to harmonize the art and science of marketing. Led by
entrepreneurs, our 13,000+ specialists in 34+ countries are unified
under a single purpose: to drive effectiveness and improve business
results for their clients. Join us at www.stagwellglobal.com.
MEDIA CONTACT
AJ Skiera
aj.skiera@harrispoll.com
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SOURCE Stagwell Inc.