HomeState, Franklin Barbecue, and Vital Farms Are Teaming Up to Bring Los Angeles The Best Breakfast Taco on the Planet
November 01 2023 - 8:00AM
HomeState, Franklin Barbecue, and Vital Farms (Nasdaq: VITL), three
brands with roots deep in the heart of Texas, are teaming up to
bring an exciting, limited-time-only breakfast taco for the ages to
Los Angeles, in honor of HomeState’s 10th birthday happening this
December. Introducing “The Franklin,” The Best Breakfast Taco on
the Planet! Angelenos can enjoy The Franklin at HomeState Hollywood
(4624 Hollywood Blvd, Los Angeles, CA 90027) starting Wednesday,
November 8 to Sunday, November 12, in-person only.
The Franklin will feature Franklin Barbecue’s chopped brisket
straight from their world-renowned pits in Austin, Texas, cooked on
the plancha in garlic tallow, Vital Farms pasture-raised scrambled
eggs, cheddar cheese, and Chile de Arbol salsa all wrapped in a
HomeState’s award-winning flour tortilla. This next-level breakfast
taco celebrates the Texas flavors, high-quality ingredients, and
genuine hospitality that HomeState has been serving in California
for over a decade.
To make this once-in-a-lifetime taco even more meaningful,
HomeState will donate $1 from every Franklin ordered to the
Southern Smoke Foundation, a nonprofit that supports members of the
food and beverage industry nationwide through emergency relief
funding and access to mental health services. Vital Farms, provider
of HomeState’s eggs-clusive yolks, will match HomeState’s donation,
up to $10,000.
“My dream for HomeState is to share the story of Texas and
create a home away from home not just for Texans but for anyone
craving community and good food. As we celebrate our upcoming
10-year anniversary, we continue to find ways to connect and story
tell the unique culinary traditions of Texas,” said Briana Valdez,
Founder & CEO of HomeState. “And, what could be better than
sharing what we consider to be the best taco on the planet, which
will also raise funds and awareness for the Southern Smoke
Foundation, who provide a safety net for our cherished food and
beverage community. The Franklin is a taco to celebrate!”
“As a native Texan, I’m a huge fan of HomeState!” said Kathryn
McKeon, Chief Marketing Officer at Vital Farms. “We’re thrilled to
celebrate with them alongside a hometown favorite, Franklin
Barbecue, for a good cause and to bring Vital Farms to more
Angelenos’ tables.”
Aaron Franklin of Franklin Barbecue agreed: “I love tacos, so
working with my Texas’ rooted pals HomeState and Vital Farms for
HomeState’s tenth anniversary to benefit the Southern Smoke
Foundation was a no-brainer.”
To taste The Franklin, The Best Breakfast Taco on the Planet by
HomeState x Franklin Barbecue x Vital Farms yourself before it’s
gone forever, order it in person at HomeState Hollywood (4624
Hollywood Blvd, Los Angeles, CA 90027) between Wednesday, November
8 – Sunday, November 12.
ABOUT HOMESTATEBriana “Breezy” Valdez is the
daughter of first generation Mexican-American parents and was born
in Houston, TX. She was raised around different parts of Texas,
including Victoria, San Antonio, the Gulf Coast and Dallas. When
she moved from Austin to LA in 2000, she longed for the food she
grew up with but also the friendliness of waving to and saying
hello to neighbors. HomeState lovingly shares breakfast tacos,
queso, award-winning house-made flour tortillas, margaritas and
genuine hospitality in Southern California, across Los Angeles and
in San Diego County. To learn more about HomeState, visit
myhomestate.com or @homestate.
ABOUT VITAL FARMSVital Farms (Nasdaq: VITL), a
Certified B Corporation, offers a range of ethically produced foods
nationwide. Started on a single farm in Austin, Texas, in 2007,
Vital Farms is now a national consumer brand that works with over
300 family farms and is the leading U.S. brand of pasture-raised
eggs by retail dollar sales. Vital Farms’ ethics are exemplified by
its focus on the humane treatment of farm animals and sustainable
farming practices. In addition, as a Delaware Public Benefit
Corporation, Vital Farms prioritizes the long-term benefits of each
of its stakeholders, including farmers and suppliers, customers and
consumers, communities and the environment, and crew members and
stockholders. Vital Farms’ products, including shell eggs, butter,
hard-boiled eggs, and liquid whole eggs, are sold in approximately
24,000 stores nationwide. Vital Farms pasture-raised eggs can also
be found on menus at hundreds of foodservice operators across the
country. For more information, visit https://vitalfarms.com/
ABOUT FRANKLIN BARBECUEFranklin Barbecue uses
hormone free prime angus beef raised by family ranchers. Our
certified humane briskets are cooked with clean burning post oak
until they are perfectly tender.
ABOUT SOUTHERN SMOKE FOUNDATIONThe Southern
Smoke Foundation is a nonprofit that supports members of the food
and beverage industry nationwide through emergency relief funding
and access to mental health services. Southern Smoke takes care of
their own by putting dollars directly into the pockets of F+B
workers when they need it most. Over the years, their nonprofit
funds have been used to pay for essentials like groceries,
clothing, and rent, and have covered the cost of car repossessions,
lifesaving medications, natural disaster damages, lost wages, and
more. Southern Smoke also offers accessibility of mental health
services to F+B workers in five states, including Texas and
California, through a university affiliate program providing
no-cost counseling. Whether there are mental health needs or
unforeseen hardships, Southern Smoke is here for everyone in every
part of the F+B ecosystem across the nation.
CONTACT:Media:Rob
DischerRob.Discher@vitalfarms.com
Investors:Matt SilerMatt.Siler@vitalfarms.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c83cad75-360e-4c21-b3fb-007f3d0462ca
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