Agreement adds the Redfin sites to the Zillow
Rentals Network, enhancing the rental search experience for renters
while helping property marketers reach a broader audience
SEATTLE, Feb. 11,
2025 /PRNewswire/ -- Zillow® and Redfin today
announced a partnership making Zillow the exclusive provider of
multifamily rental listings (properties with 25 or more units) on
Redfin and its sites, Rent.com and ApartmentGuide.com.
This partnership is expected to give renters access to a larger
pool of available apartments by expanding the Zillow Rentals
Network to include Redfin, Rent.com, and ApartmentGuide.com,
alongside existing Zillow brands HotPads and Trulia, as well as
Realtor.com, which was added as a partner in 2024. For
multifamily properties advertising with Zillow, their listings will
reach an even wider audience of renters across multiple platforms,
increasing exposure and generating more leads, all through a single
advertising solution.
"This Zillow partnership will give Redfin visitors access to one
of the largest and fastest-growing databases of rental listings,"
said Redfin CEO Glenn Kelman. "We
believe it will increase our overall traffic and the profits from
our rental business, letting us focus on what we do best: dazzling
online listing search, paired with dazzling brokerage, lending and
title service."
"Renters want choices, and this partnership will deliver just
that — more apartments available across more platforms," said
Zillow CEO Jeremy Wacksman. "What's
good for renters is good for our multifamily partners, too. This
agreement will give them additional opportunities to connect with
ready-to-move renters, helping them grow their businesses. Adding
the Redfin sites to the Zillow Rentals Network helps us scale our
impact and drive continued growth for our multifamily partners and
our business."
With this partnership, renters searching on Zillow will gain
access to even more apartment listings over time, creating a more
comprehensive rental experience in one place. At the same time, all
multifamily properties advertising with Zillow will syndicate
directly to Redfin and its sites, Rent.com and ApartmentGuide.com,
expanding their reach and connecting them with more lease-ready
renters. Multifamily properties advertising on Redfin's websites
today will have the opportunity to transition to Zillow so they too
will be able to reach a wider audience. Zillow will begin
syndicating multifamily rental listings to Redfin and its
affiliated sites this spring.
Zillow continues to expand its multifamily rentals marketplace,
with 50,000 properties advertising across its platform as of
December 2024, up from 37,000
properties in December 2023.
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and
ZG) is reimagining real estate to make home a reality for more and
more people. As the most visited real estate website in
the United States, Zillow and its
affiliates help people find and get the home they want by
connecting them with digital solutions, dedicated partners and
agents, and easier buying, selling, financing, and renting
experiences.
Zillow Group's affiliates, subsidiaries and brands include
Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow
Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠,
Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow
affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a
Zillow affiliate.
For more information about potential factors that could affect
Zillow Group's business and financial results, please review the
"Risk Factors" described in Zillow Group's Annual Report on Form
10-K for the fiscal year ended Dec. 31,
2024, and in subsequent quarterly and annual reports. Except
as may be required by law, Zillow Group does not intend and
undertakes no duty to update this information to reflect future
events or circumstances.
About Redfin
Redfin (www.redfin.com) is a
technology-powered real estate company. We help people find a place
to live with brokerage, rentals, lending, and title insurance
services. We run the country's #1 real estate brokerage site. Our
customers can save thousands in fees while working with a top
agent. Our home-buying customers see homes first with on-demand
tours, and our lending and title services help them close quickly.
Our rentals business empowers millions nationwide to find
apartments and houses for rent. Since launching in 2006, we've
saved customers more than $1.6
billion in commissions. We serve approximately 100 markets
across the U.S. and Canada and
employ over 4,000 people.
Zillow Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934 that involve
risks and uncertainties, including, without limitation, statements
regarding our future targets, the future performance and operation
of our business, our business strategies and ability to translate
such strategies into financial performance, the current and future
health and stability of the U.S. residential housing market, and
our expectations regarding future shifts in customer behavior.
Statements containing words such as "may," "believe," "anticipate,"
"expect," "intend," "plan," "project," "predict," "will,"
"projections," "continue," "estimate," "outlook," "opportunity,"
"guidance," "would," "could," "strive," or similar expressions
constitute forward-looking statements. Forward-looking statements
are made based on assumptions as of the date of this press release,
and although we believe the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee
these results. Differences in Zillow Group's actual results from
those described in these forward-looking statements may result from
actions taken by Zillow Group as well as from risks and
uncertainties beyond Zillow Group's control.
Redfin Forward-Looking Statements
This press release contains forward-looking statements,
including statements concerning increases in the quantity and
quality of multifamily rental lists on Redfin's sites, the
resulting traffic and financial results, and the timing of
syndication of listings to Redfin's sites, within the meaning of
federal securities laws that involve risks and uncertainties. We
believe our expectations related to these forward-looking
statements are reasonable, but actual results may turn out to be
materially different. For factors that could cause actual results
to differ materially from the forward-looking statements in this
press release, please see the risks and uncertainties identified
under the heading "Risk Factors" in our annual report for the year
ended December 31, 2023, as
supplemented by our quarterly report for the quarter ended
March 31, 2024, each of which are
available on our Investor Relations website at
http://investors.redfin.com and on the SEC website at www.sec.gov.
All forward-looking statements reflect our beliefs and assumptions
only as of the date of this press release. We undertake no
obligation to update forward-looking statements to reflect future
events or circumstances.
(ZFIN)
Redfin-F
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SOURCE Zillow, Inc.
