AMC Entertainment Posts Its Highest Weekend Attendance and Admissions Revenue of 2024 – In the U.S. and Globally – And Its Highest Weekend for Food & Beverage Revenue in the U.S. Since 2019
July 29 2024 - 7:15AM
Business Wire
More than 6 million moviegoers watched a movie
at AMC Theatres locations in the U.S., and ODEON Cinemas locations
throughout the world, Thursday through Sunday
AMC’s attendance was driven by an industry-wide
record setting performance from DEADPOOL & WOLVERINE, which
also set multiple domestic AMC records for a rated-R movie on
opening weekend, including the highest opening weekend attendance
& highest opening weekend admissions revenue for a rated-R
movie in AMC history
This also was AMC’s best weekend for food and
beverage revenue in the United States since 2019, due in part to
record-setting sales at AMC’s in-theatre MacGuffins bars
AMC’s DEADPOOL & WOLVERINE popcorn buckets
and drink toppers flew off the shelves, selling out during the
weekend – DEADPOOL & WOLVERINE tops DESPICABLE ME 4 as AMC’s
highest revenue movie merchandise program of the year and second
highest in AMC company history (behind only the merchandise program
for the TAYLOR SWIFT | THE ERAS TOUR concert film)
AMC Entertainment (NYSE:AMC), the largest theatrical exhibitor
in the United States and the world, today announced that this past
Thursday through Sunday, the Company set new 2024 records for
weekend attendance and admissions revenue at its AMC Theatres
locations in the U.S. and also for its ODEON Cinemas locations
throughout the world. In all, AMC and ODEON welcomed more than 6
million moviegoers to its theatres from Thursday through
Sunday.
The weekend performance was led by a record-breaking opening
weekend from Disney and Marvel’s DEADPOOL & WOLVERINE, which
set new all-time opening weekend records for a rated-R film with a
media-reported $205 million domestically across the industry.
Looking at its domestic business, DEADPOOL & WOLVERINE also
set new opening-weekend highs for a rated-R film at AMC’s U.S.
locations, most notably the highest ever attendance and highest
ever admissions revenue for a rated-R film.
The success at AMC wasn’t limited to the big screen. The Company
posted its highest food & beverage revenue for a single weekend
since 2019, driven in part by record sales at the MacGuffins bars
located in about two-thirds of AMC’s U.S. theatres. In the U.S.,
AMC sold more beer, wine, and cocktails during the Thursday-Sunday
weekend than in any other weekend in AMC company history.
Also popular with guests was the DEADPOOL & WOLVERINE
merchandise, which was completely sold out during the weekend. With
multiple popcorn buckets to choose from, as well as collectable
drink toppers and other fun merchandise, DEADPOOL & WOLVERINE
is now AMC’s highest revenue-generating merchandise program of the
year, eclipsing DESPICABLE ME 4, which had just claimed that title
earlier this month. DEADPOOL & WOLVERINE is now AMC’s second
highest merchandise program in AMC company history (behind only the
AMC merchandise program launched in 2023 for the TAYLOR SWIFT | THE
ERAS TOUR concert film).
AMC Chairman and CEO, Adam Aron, commented:
“AMC has been predicting for quite some time that moviegoing
would return to lofty levels this summer. The trifecta of INSIDE
OUT 2, DESPICABLE ME 4 and DEADPOOL & WOLVERINE, combined with
a myriad of other successful movies, has proven us right. It is
certainly good news for those who care about AMC that with DEADPOOL
& WOLVERINE we enjoyed the highest ever attendance and highest
ever admissions revenue for the opening weekend of a rated-R movie
in AMC’s company history. It fills us with enormous pride that more
than 6 million guests visited an AMC theatre or an ODEON cinema
this weekend.”
Aron continued, “In the U.S., DEADPOOL & WOLVERINE also gave
AMC our best weekend food and beverage revenue since 2019. Given
that this also was an AMC record-breaking weekend for the sale of
beer, wine, and cocktails at our MacGuffins bars, it’s only fitting
that we raise a glass and toast our studio partners at Disney and
Marvel, and the filmmakers of DEADPOOL & WOLVERINE for
delivering a theatrical experience that has delighted and
entertained millions of fans around the world. It is especially
pleasing to see Disney go two-for-two back-to-back, now with the
massive success of DEADPOOL & WOLVERINE, which immediately
followed Disney and Pixar’s billion dollar-plus success with INSIDE
OUT 2, which was released to global acclaim just last month.”
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 900 theatres and 10,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, website, and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. In addition, in 2023 AMC launched AMC
Theatres Distribution with the highly successful releases of TAYLOR
SWIFT | THE ERAS TOUR and RENAISSANCE: A FILM BY BEYONCÉ. AMC
Theatres Distribution expects to release more concert films with
the world’s leading musical artists in the years ahead. For more
information, visit www.amctheatres.com.
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MEDIA CONTACT Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
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