Let’s Meet at Our Favorite Places This Small Business Saturday®
October 26 2017 - 8:00AM
Business Wire
American Express, Etsy, The Museum of Ice
Cream, Record Store Day, The Wing and independent bookstores will
join the celebration on November 25
Shoppers and businesses, get ready! American Express (NYSE:AXP)
today announced its lineup of partnerships and activities to
amplify the eighth annual Small Business Saturday, which will take
place on November 25. The annual celebration was founded by
American Express in 2010 and is held each year on the Saturday
after Thanksgiving to encourage all Americans to support
independent businesses across the country, from their neighborhood
cafe to the toy store down the street.
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the full release here:
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Whether it’s the local boutique, barbershop or sushi spot, small
businesses have a way of bringing people together through shared
interests and experiences. This year, Small Business Saturday
offers people the opportunity to share their favorite places,
discover new spots and celebrate independent businesses by giving
them a boost.
“We are proud to see how Small Business Saturday continues to
inspire communities. This year we will again celebrate the small
businesses that make our neighborhoods feel like home,” said
Elizabeth Rutledge, Executive Vice President, Global Advertising
and Brand Management at American Express. “We’ve seen firsthand
that when small businesses thrive, our neighborhoods, towns and
cities thrive. So this Small Business Saturday we encourage
everyone to visit the diverse range of small businesses that make
up the fabric of their communities.”
How to Shop, Play, Share & Rock
Out
Communities across the country are busy planning Small Business
Saturday celebrations, from window décor and sand castles to street
art and tree lightings. A new roster of activities and events from
American Express will also help make this year’s Small Business
Saturday inclusive and share-worthy for all:
- Shop Small® for the Holidays with
Etsy: American Express and Etsy have teamed up to celebrate
online small business owners from coast to coast. On Small Business
Saturday, Etsy sellers will host holiday pop-up markets in San
Francisco, Los Angeles, New York, San Antonio, and Wichita,
providing a destination to shop locally crafted, one-of a kind
items this holiday season. Visit www.etsy.com/madelocal/us to find
more details on local Etsy seller markets near you.
- Sweet Snaps with Museum of Ice
Cream: Museum of Ice Cream—an interactive museum and ice cream
extravaganza—is teaming up with American Express to celebrate small
businesses at its San Francisco location. On Small Business
Saturday, shoppers will have the opportunity to attend events at
the newest Museum of Ice Cream location and receive special access
to photographable installations as well as sweet treats from local
vendors. Find out all the details at
www.museumoficecream.com/amexsbs.
- Rock Out with Record Store Day:
Record Store Day will celebrate the spirit of small businesses with
a limited edition vinyl album release in partnership with the Los
Angeles-based band Dawes, especially for Small Business Saturday.
The indie rock band operates its very own independent business, HUB
Records, and has performed worldwide. The special edition live
double album will hit shelves at record stores across the country
on Small Business Saturday. Find a record store near you at
www.recordstoreday.com.
- Find Community at The Wing: The
Wing, a network of co-working and community spaces for women, will
support entrepreneurs in New York City through dynamic programming
around Small Business Saturday. Leading up to Small Business
Saturday, The Wing will host a panel of women business owners at
its Flatiron location who will educate and empower other female
entrepreneurs as they prepare for the holiday shopping season. On
Small Business Saturday, The Wing will host a pop-up bazaar in
SoHo, which will be open to the public for shoppers to find unique
and exclusive items and services created by The Wing's members and
other local, women-owned businesses. For more information, check
out www.the-wing.com/smallbusiness.
- Discover New Stories with Indies
First: Indies First, the national campaign by the American
Booksellers Association dedicated to supporting independent
bookstores on Small Business Saturday, will once again mark the day
by showing love for independent bookstores. Bookstores throughout
the country will celebrate by hosting creative events and
activities with authors, supported by publishers. To find
participating independent bookstores, visit
www.indiebound.org/indies-first.
- Celebrate with Your
Neighborhood: More than 4,500 small business owners,
individuals and community organizations have already pledged to be
Neighborhood Champions this year, committing to host events and
activities to rally their communities on Small Business Saturday.
Shop Small enthusiasts can show their love for local Neighborhood
Champions and independent businesses by linking up with family and
friends to attend these events. Click here to find Neighborhood
Champions near you.
- Join the Movement and Show Your
Love: Millions of shoppers, foodies, public officials and other
supporters pledged their support on Small Business Saturday last
year. To keep spreading the love, American Express is asking
consumers to share their Small Business Saturday photos, activities
and favorite purchases on social media throughout the day. Everyone
is welcome to join the movement by using the hashtags #ShopSmall
and #SmallBizSat. You can also RSVP to Shop Small this Nov. 25 and
receive reminders here.
Check with local businesses in your community to see what they
are planning for Small Business Saturday, and visit
www.shopsmallnow.com to see a Shop Small Map of American Express®
Card-accepting small businesses in your neighborhood.
Vote for Your Favorite Main Street: In the lead up to
Small Business Saturday, American Express and The National Trust
for Historic Preservation, in collaboration with Main Street
America, launched Partners in Preservation: Main Streets, a
community-based partnership to raise awareness of the importance of
preserving historic places and their role in sustaining local
communities. This year’s program is inspired by the Shop Small
movement and will award $2 million in preservation grants to main
streets across America, as decided by public vote. To vote for your
favorite, visit VoteYourMainStreet.org through October 31.
About Small Business Saturday
November 25th is the eighth annual Small Business Saturday.
Dedicated to supporting the diverse range of local businesses that
create jobs, boost the economy, and enhance neighborhoods around
the country, Small Business Saturday was created by American
Express in 2010 in response to small business owners’ most pressing
need: getting more customers. Learn more at and connect with us on
ShopSmall.com, instagram.com/shopsmall,
facebook.com/SmallBusinessSaturday.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us on
facebook.com/americanexpress, foursquare.com/americanexpress,
linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
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M BoothAlison
Hoachlander212-539-3260AlisonH@mbooth.comorAmerican ExpressMelissa
Filipek212-640-8658Melissa.J.Filipek@aexp.com
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