Brunswick Corporation Reports Record Performance at the 2024 Miami International Boat Show
February 20 2024 - 5:00AM
Brunswick Corporation (NYSE: BC) and its many industry-leading
brands have returned from another record-setting performance at the
Miami International Boat Show. During the five-day event, the
Company saw record sales for some of its boat brands, continued
strong outboard engine share, and an unprecedented number of awards
for its products, brands, and teams.
Some of the many notable highlights of the show for Brunswick
were:
- Boston Whaler set an all-time Miami show
retail revenue record, increasing sales mid double digits vs. 2023,
including the very successful launch of the 365 Conquest which was
well-received by consumers and channel partners. The 2024 show also
marked the highest unit sales number for Whaler since before the
pandemic.
- Sea Ray reported the highest unit sales and
retail revenue at the show since before the pandemic, with unit
sales up more than 25 percent vs. 2023, including particularly
strong orders for its Sundancer models.
- For the sixth consecutive year, Mercury Marine
had more outboard engines than any other manufacturer at the show,
achieving significantly more than half of all outboards across the
multiple show venues and in excess of 60 percent of all outboards
150hp and above.
- Navico Group remains a partner to more than 90
percent of exhibitors at the Miami Boat Show and reported strong
interest in its new and industry-leading Simrad® NSX®
ULTRAWIDE multi-function display.
- Flite exhibited as part of Brunswick and
Mercury for the first time and launched the Flite AIR and AIR PRO,
a new line of lower-cost models designed to make e-foiling
accessible to a broader market. Initial response to the
new products has been very positive.
- Brunswick won a record 16 awards during the
show highlighting innovation, customer satisfaction and marketing
excellence, including: three NMMA Innovation Awards, two for Boston
Whaler (365 Conquest and 210 Vantage) and another for the Mercury
Racing 500R; five CSI awards; and eight Neptune Marketing Awards.
Prior to the show, the Veer V13 won a Boating Magazine Boat of the
Year award, which was officially presented at the Show.
“Once again, Miami proved to be an outstanding show for
Brunswick and our brands, with strong sales, impressive outboard
engine share, and successful new product launches that advance our
ACES strategy,” said Dave Foulkes, Brunswick Corporation CEO. “We
are encouraged by the early season shows and I am very proud of the
outstanding work of our teams around the world and their
exceptional early accomplishments as we enter the 2024 season.”
Also, on display in Miami for the first time were: Mercury
Marine’s full Avator electric outboard portfolio, including the 75e
and 110e which were launched earlier in 2024; Mercury’s Joystick
Piloting system for Single-Engine Vessels; Boston Whaler’s new 210
Vantage model, and the new Trophy Pilothouse and Explorer models,
which were all very well-received.
About Brunswick
Brunswick Corporation (NYSE: BC) is the global leader in marine
recreation, delivering innovation that transforms experiences on
the water and beyond. Our unique, technology-driven solutions
are informed and inspired by deep consumer insights and powered by
our belief that “Next Never Rests™”. Brunswick is dedicated to
industry leadership, to being the best and most trusted partner to
our many customers and to building synergies and ecosystems that
enable us to challenge convention and define the future. Brunswick
is home to more than 60 industry-leading brands. In the category of
Marine Propulsion, these brands include, Mercury Marine, Mercury
Racing, MerCruiser and Flite. Brunswick’s comprehensive collection
of parts, accessories, distribution and technology brands includes
Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad,
B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are
some of the best known in the world, including Boston Whaler, Lund,
Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver.
Our service, digital and shared-access businesses include Freedom
Boat Club, Boateka and a range of financing, insurance and extended
warranty businesses. While focused primarily on the marine
industry, Brunswick also successfully leverages its portfolio of
advanced technologies to deliver an exceptional suite of solutions
in mobile and industrial applications. Headquartered in Mettawa,
IL, Brunswick has more than 17,000 employees operating in 25
countries. In 2023, Brunswick was named by Forbes as a World’s Best
Employer and as one of America’s Most Responsible Companies by
Newsweek, both for the fourth consecutive year. The Company was
also named to the 2023 list of Best Companies to Work for by U.S.
News & World Report and one of America’s Most Responsible
Companies by Newsweek. For more information,
visit www.Brunswick.com.
Lee
Gordon —
Vice President – Corporate Communications, Public Relations & Public Affairs
M: (904) 860-8848 | O: (847) 735-4003
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