- Expands opportunities for influential creators and
publishers to earn commissions
- Builds on Big Lots' organic popularity with bargain-savvy
influencers
- Signs new partnership with impact.com to launch and scale
program
COLUMBUS, Ohio, Sept. 26,
2024 /PRNewswire/ -- Big Lots, Inc. (OTC: BIG), today
announced the launch of a new affiliate program, designed to build
on its organic and grassroots popularity with bargain-savvy
creators and publishers on social media and beyond. The program
offers influential partners an exclusive opportunity to apply to be
among the first to share limited-time closeout opportunities,
extreme bargains and promotions with their valued communities and
earn a commission on referral sales to its website. Big Lots new
affiliate program was established through a new partnership with
impact.com, the world's leading partnership management
platform.
"Big Lots has built a dedicated and influential following of
shoppers who crave the excitement of discovering excellent deals
and sharing them with others," said Bruce
Thorn, president and CEO of Big Lots. "Introducing this new
affiliate program is a natural progression for us in expanding our
connections with bargain-savvy creators and publishers, as well as
their online communities. By collaborating with our chosen
affiliate partners and impact.com, we aim to engage with more
consumers more frequently and authentically within their preferred
online communities."
Big Lots' affiliate program builds on the successes of the
company's fast-growing social media influencer and ambassador
program, which has attracted creators who have generated hundreds
of new image and video assets and tens of millions of impressions.
The content these influencers have generated has driven higher site
conversion rates, email clickthrough rates and a higher return on
ad spend, compared to brand-generated content alone.
"Today's consumer seeks trusted advice and authenticity when
shopping for products they want to buy, and we see tremendous
potential in Big Lots' new affiliate program to reach new audiences
and generate incremental value," said Cristy Garcia, Chief Marketing Officer at
impact.com. "The platform will also offer new opportunities for
creators and publishers to earn significant commissions through
authentic content shared to their communities, and we look forward
to supporting Big Lots' affiliate and creator success through our
platform."
To learn more about Big Lots affiliate program, visit
biglots.com/page/affiliate. Creators and publishers interested in
applying to join Big Lots affiliate program can do so by visiting
the Company's impact.com affiliate page here.
ABOUT BIG LOTS
Big Lots is one of the nation's largest closeout retailers focused
on extreme value. The Company is dedicated to being the big
difference for a better life by delivering bargains to brag about
on everything for the home, including furniture, décor, pantry and
more. It fulfills its mission to help customers "Live BIG and Save
LOTS" with sourcing strategies to grow extreme bargains through
closeouts, liquidations, overstocks, private labels, and
value-engineered products. The Big Lots Foundation, together with
the Company's customers, associates, and vendors, has delivered
more than $176 million of
philanthropic support to critical needs in hunger, housing,
healthcare, and education. For more information, to shop online, or
to find a store near you, please visit biglots.com.
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SOURCE Big Lots, Inc.
