CHICAGO, Oct. 22, 2018 /PRNewswire/ -- Angie's
BOOMCHICKAPOP, of Conagra Brands, Inc. (NYSE: CAG) and the fastest
growing ready-to-eat popcorn brand in the U.S.1 has
debuted Angie's BOOMCHICKAPOP Microwave Popcorn, delivering the
same combination of huge flavor and real, simple ingredients people
know and love in a new format. Angie's BOOMCHICKAPOP Microwave
Popcorn is available in three of the brand's most popular
ready-to-eat flavors – Real Butter, Sea Salt, and Lightly Sweet
Kettle Corn – all made with whole grain popcorn, sustainably
sourced palm oil, and non-GMO and gluten-free ingredients.
"We see great potential for Angie's BOOMCHICKAPOP to continue
growing as we focus on bringing the attributes consumers look to
the brand for – flavorful snacks made with real, simple ingredients
– into new products and categories," said Kevin Moses - Sr. Brand Manager, Popcorn at
Conagra Brands. "With Angie's BOOMCHICKAPOP Microwave Popcorn, we
saw an opportunity to create a new experience for our fans:
enjoying a hot, freshly popped bowl of our flavorful popcorn while
feeling good about what they're eating."
Nearly 50 percent of U.S. households consume microwave
popcorn2 and many use it for a variety of different
occasions, such as family movie nights, social gatherings, and days
spent binge-watching favorite television shows. The introduction of
Angie's BOOMCHICKAPOP Microwave Popcorn allows the brand to be
right there with consumers as they cozy up on the couch with loved
ones or entertain guests.
Angie's BOOMCHICKAPOP Microwave Popcorn stands out in the
microwave popcorn aisle not only because of the delicious flavors
and colorful packaging that reflect the brand's live out loud
attitude, but also through the ingredients that go into each bag.
The Real Butter variety is flavored only with real butter and sea
salt, and the Lightly Sweet Kettle Corn variety is sweetened with
real cane sugar and monk fruit extract. All three popcorn varieties
contain 35 calories per cup, popped.
Consumers will also appreciate the innovative packaging, as
Angie's BOOMCHICKAPOP Microwave Popcorn comes in a "Fresh Pop Bowl"
designed for easy popping and less cleanup. Simply pop it in the
microwave as instructed and open it to snack on when it's ready, as
the bowl stands up after popping.
Angie's BOOMCHICKAPOP Microwave Popcorn is now available at
retailers nationwide for a suggested retail price of $3.99 for a 4-count carton.
For those that prefer the convenience of ready-to-eat popcorn,
Angie's BOOMCHICKAPOP fans can continue to enjoy the brand's wide
variety of ready-to-eat flavors. These range from classic varieties
such as Sea Salt Popcorn and Sweet & Salty Kettle Corn, to more
unique flavors like Chile Lime Flavored Popcorn and Cinnamon Roll
Drizzled Flavored Kettle Corn.
Visit www.boomchickapop.com to learn more about Angie's
BOOMCHICKAPOP Microwave Popcorn, as well as the full line of
ready-to-eat popcorn. To stay up on the latest news from Angie's
BOOMCHICKAPOP, follow along on
Facebook, Twitter and Instagram.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is
one of North America's leading branded food companies.
Guided by an entrepreneurial spirit, Conagra Brands combines a rich
heritage of making great food with a sharpened focus on innovation.
The company's portfolio is evolving to satisfy people's changing
food preferences. Conagra's iconic brands, such as Marie
Callender's®, Reddi-wip®, Hunt's®, Healthy Choice®, Slim Jim®
and Orville Redenbacher's®, as well as emerging brands,
including Alexia®, Blake's®, Frontera®, Duke's® and Angie's®
BOOMCHICKAPOP®, offer choices for every occasion. For more
information, visit www.conagrabrands.com.
1
|
IRI MA MULO L52 Wks
Ending 9/23/18
|
2
|
IRA Total US – All
Outlets L52 Wks Ending 9/23/18
|
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SOURCE Conagra Brands Inc.