New offering introduces pesto sauces to the
predominately red sauce aisle
CAMDEN,
N.J., May 20, 2024 /PRNewswire/ -- Campbell Soup
Company is introducing a new line to Prego®: Creamy
Pesto - a delicious, versatile and kid-friendly way to expand
horizons in the kitchen beyond pasta. The new offering makes pesto
approachable while offering a delicious taste created by a brand
families trust and love.
The all-new Prego Creamy Pesto sauces bring more variety to the
Italian sauce aisle dominated by red sauce, and creates a pour-able
solution to a classic kitchen question – 'what should I cook with
pesto?' The new Creamy Pesto Sauces combine the creaminess of
Alfredo with the bright, herby taste of pesto. Made with real basil
and fresh cream, the three distinct sauce varieties are a flavorful
addition to any dish. They pair with classic spaghetti and ravioli,
as well as inspire new ways to enhance vegetables, pizza, poultry,
seafood, sandwiches and more.
"Pesto is seeing the largest amount of growth within the Italian
Sauce category and yet is the smallest segment," said Caitlin Votava, Director of Marketing at Prego.
"We've seen that everyone is craving more meal inspiration with new
flavors, so we created Creamy Pesto sauces with a vision to elevate
more than just pasta, while keeping weeknight dinners easy and
flavorful."
The new assortment offers three delicious varieties:
- Prego® Creamy Basil
Pesto – [$2.82]: Made with
fresh cream, Romano cheese and real basil it is a creamy twist to
the beloved classic. Try it with this Creamy Chicken Pesto Sandwich
recipe - perfect for lunch.
- Prego® Creamy Roasted Garlic Pesto -
[$2.82]: Made with fresh cream,
Parmesan cheese, real basil and roasted garlic to provide a unique
and flavor-packed experience. Spice up dinner with this
Parmesan-Crusted Pesto Salmon Recipe.
- Prego® Creamy Parmesan Pesto - [$2.82]: Made with fresh cream, Parmesan cheese,
real basil and roasted garlic, this is yet another creamy version
of the classic for the parmesan lovers. Try it with this Pesto
Spinach and Artichoke Dip recipe.
The new Prego® Creamy Pesto line is available
at retailers nationwide. For recipes and inspiration, visit
https://www.campbells.com/prego/recipe-collections/creamy-pesto-sauce-recipes/
For more information on Prego®, please visit
prego.com and follow @Prego on TikTok, Instagram and Pinterest.
About Campbell
For more than 150 years, Campbell
(NYSE:CPB) has been connecting people through food they love.
Generations of consumers have trusted us to provide delicious and
affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated
fiscal 2023 net sales of $9.4
billion. Our portfolio includes iconic brands such
as Campbell's, Cape
Cod, Goldfish, Kettle
Brand, Lance, Late
July, Milano, Michael Angelo's, noosa,
Pace, Pacific Foods, Pepperidge
Farm, Prego, Rao's, Snyder's of
Hanover, Swanson and V8.
Campbell has a heritage of giving back. The company is a member of
the Standard & Poor's 500 as well as the FTSE4Good and
Bloomberg Gender-Equality Indices. For more information, visit
www.campbellsoupcompany.com.
Contact:
Antonia Scannapieco
antonia_scannapieco@campbells.com
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SOURCE Campbell's