Sprinklr and Reddit Expand Strategic Partnership to Help Connect Enterprises with Redditors
June 06 2024 - 7:00AM
Business Wire
Reddit’s Ads API officially launches with
Sprinklr as first up-and-running partner, and a partnership
spanning both Reddit’s Data API and Advertising API ecosystems
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, and Reddit today
announced an expanded strategic partnership. The partnership spans
both Reddit’s Data API as well as its Advertising API, which is now
open with Sprinklr as the first official partner.
Sprinklr works with many of the largest brands in the world to
bring together teams, tools, and data for every customer facing
team on one unified platform. Deep partnerships with social and
digital channels help Sprinklr customers monitor and understand
brand-relevant conversations, optimize brand content for maximum
reach and engagement, and tailor advertising for maximum
effectiveness and ROI.
“Reddit’s differentiated approach to interest-based communities
allows for contextually rich engagement and a different approach to
advertising. This is a compelling formula for Sprinklr enterprise
customers and especially important as the privacy landscape
continues to evolve," said Sprinklr VP of Global Partnerships,
Jim Tomanchek. "Sprinklr is the only platform offering
enterprise brands a unified approach to manage every aspect of
their brand on Reddit. This integration will help our enterprise
customers integrate Reddit as a core pillar of their brand and
marketing strategies.”
“It’s getting harder for businesses to drive growth – there are
fewer new places to reach, understand, and meaningfully engage with
audiences online,” said Reddit’s VP of Business Development,
Jonathan Flesher. “We’re excited to partner with Sprinklr
because we know the deep value of Reddit’s contextually-rich
discussions as a means for businesses to learn what people think,
spot trends, test ideas, and participate in informed discussions.
Our partnership with Sprinklr will connect their customers to the
most relevant, engaged, and real conversations on the internet, and
set them up for success.”
Sprinklr and Reddit Data API Integration The Reddit Data
API provides Sprinklr customers direct access to near real-time
public conversations on Reddit. This social listening partnership
will show relevant Reddit posts and comments in Sprinklr’s
interactive customer dashboard. By combining Sprinklr’s
best-in-class analytics with Reddit’s unmatched archive of
constantly-updated human conversation, brands and businesses now
have access to enhanced feedback and sentiment, trends, and
competitive insights to better understand their customers, brand
reputation, and power business growth.
Sprinklr and Reddit Advertising API Integration As
Reddit’s first advertising API partner, Sprinklr customers can
access the full Reddit advertising suite and easily integrate
Reddit into their enterprise advertising strategies and campaigns.
Enhanced data and insights via the Sprinklr Data API integration
can also help inform advertising strategies to reach intended
audiences on Reddit.
Sprinklr is the only Reddit partner that provides brands with
the ability to combine insights, organic content, and paid content
on a unified platform. For more information on enhancing your brand
presence on Reddit with Sprinklr, contact your Sprinklr team or
visit, www.sprinklr.com.
About Sprinklr Sprinklr is a leading enterprise software
company for all customer-facing functions. With advanced AI,
Sprinklr's unified customer experience management (Unified-CXM)
platform helps companies deliver human experiences to every
customer, every time, across any modern channel. Headquartered in
New York City with employees around the world, Sprinklr works with
more than 1,700 valuable enterprises — global brands like
Microsoft, P&G, Samsung and more than 60% of the Fortune 100.
Sprinklr's value to the enterprise is simple: We un-silo teams to
make customers happier.
About Reddit Reddit is a community of communities. It is
built on shared interests, passion, and trust and is home to the
most open and authentic conversations on the internet. Every day,
Reddit users submit, vote, and comment on the topics they care most
about. With 100,000+ active communities and approximately 82+
million daily active unique visitors, Reddit is one of the
internet's largest sources of information. For more information,
visit redditinc.com.
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Press Austin DeArman pr@sprinklr.com
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