Expanding reach via the U.S. Amazon Premium
Beauty store, new consumers can enjoy Bumble and bumble expert
hairstyling and easy-to-use products to get their favorite hair
looks at home
Bumble and bumble, an expert hairstyling brand, announces its
debut in the U.S. Amazon Premium Beauty store bringing its
easy-to-use, high-performing products and styling expertise to new
consumers in the U.S. Prime members enjoy fast, free shipping on
every order.
“The new Bumble and bumble brand store in Amazon Premium Beauty
is a styling destination,” said Corey Reese, SVP, Global General
Manager, Bumble and bumble. “We are excited to bring our full range
of high-performing haircare products to Amazon’s expansive customer
base, from our iconic styling products to our diverse range of
shampoos and conditioners for all hair types and textures.”
Consumers shopping in the Amazon Premium Beauty store now have
access to Bumble and bumble’s signature hair education and
expertise, including specially curated tips, tricks and advice from
the brand’s renowned team of stylists. Consumers can easily learn
how to get their favorite hair looks at home and shop Bumble and
bumble’s cruelty-free products to achieve incredible results.
Amazon customers will be able to discover, shop, and experience
a wide selection of Bumble and bumble haircare and styling
products, including bestsellers Bb.Hairdresser’s Invisible Oil Heat
Protectant Primer, Bb.Thickening Dryspun Texture Spray, Sumotech,
Bb.Heat Shield Thermal Protection Mist, Bb.Curl Curl Defining
Cream, Spray de Mode, Prêt-à-powder, and Bb.Seaweed Air Dry
Cream.
Within the Bumble and bumble brand store in Amazon Premium
Beauty, consumers will discover Hair Styling 101, which offers
easy-to-follow, shoppable “short cuts” video content, and a bespoke
Amazon styling quiz, What is your style goal? This new, interactive
Bumble and bumble quiz helps consumers discover product to achieve
their personal hairstyling goals. Consumers can easily purchase
recommended products with the add-to-cart feature.
Dedicated to hairstyling, Bumble and bumble products, born
backstage and in the salon, offer incredible results with
fan-favorites like Bb.Hairdresser’s Invisible Oil Heat Protectant
Primer delivering 86% more hydration instantly*, and Bb.Thickening
Dryspun Texture Spray resulting in +40% more volume instantly*.
Follow @bumbleandbumble and @amazon on social and shop the
Bumble and bumble brand store in Amazon Premium Beauty at
amazon.com/bumbleandbumble.
*Versus untreated hair
ABOUT BUMBLE AND BUMBLE
Bumble and bumble began as a New York City salon in 1977, where
Bumble and bumble hairdressers clipped, colored and styled their
way into prominence in magazines, on runways, and backstage around
the world.
The brand is dedicated to the craft of hairstylists and
colorists who are obsessed with technical and artistic excellence
through bold self-expression. Bumble and bumble invents products to
meet these professionals' exacting standards that are also easy
enough for anyone to use. From the iconic, wave-enhancing Surf
Spray to the bestselling, mega moisturizing Hairdresser's Invisible
Oil range, these well-loved products are used by the pros in Bumble
and bumble salons and by millions of people around the world at
home every day.
At Bumble and bumble, we believe in really great hair on your
own terms.
Our mission — to provide a range of pro-curated,
backstage-vetted, high-performing products and techniques inclusive
of every hair type, texture, and styling preference so that you can
create the hair you want every day, every night, every time.
ABOUT THE ESTÉE LAUDER COMPANIES
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers, marketers, and sellers of quality skin care, makeup,
fragrance, and hair care products, and is a steward of luxury and
prestige brands globally. The company’s products are sold in
approximately 150 countries and territories under brand names
including: Estée Lauder, Aramis, Clinique, Lab Series, Origins,
M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London,
Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty,
Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN
PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands,
including The Ordinary and NIOD.
NYSE: EL
ELC-B
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version on businesswire.com: https://www.businesswire.com/news/home/20240621144202/en/
Investors: Rainey Mancini rmancini@estee.com The Estée Lauder
Companies Media: Jill Marvin jimarvin@estee.com Bumble and bumble:
Amanda Massey amandam@bumbleandbumble.com
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