Available from today, the line includes
optimistic colors, upscale designs and modern touches on timeless
styles
NEW
YORK, Nov. 10, 2022 /PRNewswire/ -- Big news for
parents everywhere! Today, Delta Children announced the launch of
the first-ever babyGap-branded nursery furniture and baby gear
collection in the U.S., in a deal facilitated by Gap's licensing
agency, IMG. The new line, which is available now on gap.com,
deltachildren.com and amazon.com, includes cribs and crib
mattresses with accompanying crib bedding, as well as recliners,
strollers, bassinets and swaddles, with more categories coming
soon. Delivering Gap's signature modern American style, this
partnership provides timeless products for all stages of our
customers' lives.
![Delta Children Partners with Gap to Launch a New Category of Baby & Kids’ Products for the Next Generation Delta Children Partners with Gap to Launch a New Category of Baby & Kids’ Products for the Next Generation](https://mma.prnewswire.com/media/1942927/Delta_Children_Partners_Gap.jpg)
The partnership between Delta Children and Gap leverages the
strengths of both brands, harnessing Delta's expertise with over 50
years as a trusted children's furniture brand and Gap's strong
credibility in the kids and baby apparel space. As the two
companies enter the nursery furniture and baby gear categories for
the first time together, they share a commitment to delivering
high-quality, elevated and versatile products to parents across the
country.
The nursery collection consists of key pieces including cribs,
dressers, and a recliner. Featuring both classic and trending
colors, the collection incorporates everything today's parents are
looking for in their nursery – safe, stylish and functional
furniture pieces that will grow with their children. This
collection also includes two crib mattresses – including a deluxe
mattress made with plant-based soy foam – perfect to ensure a
peaceful and healthy night's sleep for the little ones.
Designed for a generation of parents always on-the-go, the
collaboration also introduces baby gear products like strollers,
wagons, bassinets and a play yard. The wide variety of options
makes families' lives easier without compromising on style – and
comes at a fantastic value.
Meanwhile, the Gap Kids furniture collection, to be launched in
early 2023, consists of beds, table and chair sets, toy bins, kids'
chairs and more. Featuring a variety of colors and made from
high-quality materials, these products will bring style and
functionality to toddlers' spaces.
"We are excited to work with a such an exemplary and iconic
brand to produce stylish and well-made products for kids to grow up
in," said Joseph Shamie, President
of Delta Children. "Combining Gap's timeless style with our
expansive expertise in the baby & kids' industry has allowed us
to create a line of products that we know parents will love. Our
new collection allows us to continue providing families with a
diverse range of baby and kids products to meet their everchanging
needs and evolving styles."
"We are excited to partner with Delta Children to introduce this
new licensed category to our Baby Gap assortment," said
Adrienne Gernand, Managing Director
of International, Global Licensing and Wholesale. "This launch is
an incredible opportunity to reach new addressable markets and
connect more deeply with parents as they navigate early parenthood,
furthering our commitment to growing Gap as a lifestyle brand that
can deliver style for all stages in our customers' lives."
The collection is available starting today on gap.com,
deltachildren.com, and amazon.com.
ABOUT DELTA CHILDREN
Delta Children was founded over 50 years ago around the idea of
making safe, stylish and affordable children's products. Today,
they're the largest family-owned company in the industry, and are
trusted by millions of families worldwide. Delta Children designs a
wide range of furniture products for the childhood years and beyond
– providing babies and kids with safe places to sleep, play and
explore. Along with their own branded collections of nursery
furniture, kids' furniture, mattresses and baby gear, they are a
proud licensor of Disney, Nickelodeon, Warner Brothers, Marvel,
Sesame Street, Jeep, Simmons Kids, Beautyrest, Baby Gap and Serta
products. Learn more about Delta Children
at https://www.deltachildren.com/.
ABOUT GAP
Gap is an authority on modern American style. Founded in
San Francisco in 1969, Gap
continues to build on its heritage grounded in denim and khakis
made through Washwell, Gap's water saving program that uses at
least 20% less water compared to conventional garment-wash methods.
Gap is a lifestyle brand that includes adult apparel and
accessories, Gap Teen, Gap Kids, babyGap, Gap Maternity, Gap Body,
GapFit and Gap Home collections. The brand connects with customers
online and in company-operated and franchise retail locations
globally, and also serves value-conscious customers with
exclusively designed collections for Gap Outlet and GapFactory
Stores. Gap is the namesake brand for leading global specialty
retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap,
Athleta and Banana Republic brands.
ABOUT IMG
IMG is a global leader in sports, fashion, events and media. The
company manages some of the world's greatest athletes and fashion
icons; owns and operates hundreds of live events annually; and is a
leading independent producer and distributor of sports and
entertainment media. IMG also specializes in licensing, sports
training and league development. IMG is a subsidiary of Endeavor, a
global sports and entertainment company.
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SOURCE Delta Children