Grove Collaborative Announces B Corporation Recertification & Releases 2023-2024 Sustainability Report
May 16 2024 - 7:00AM
Business Wire
Company joins the 5% of B Corporations that
have maintained certification for more than ten years, provides
annual update on sustainability programs
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the
Company”), the world’s first plastic neutral retailer, leading
sustainable consumer products company, Certified B Corporation, and
Public Benefit Corporation today launched its fifth annual
Sustainability Report for 2023-2024. The comprehensive report
provides detailed updates on key company commitments, progress, and
partnerships across material issues relating to Grove’s business,
including plastic, carbon, forest health, ingredient standards, and
justice and equity. Grove today also announced their B Corporation
recertification by B Labs with a score of 100.9 points. The
progress on key programs in the past calendar year and improved
metrics of Grove’s entire social and environmental impact reinforce
Grove’s continued commitment to transform the consumer products
industry into a positive force for human and environmental
health.
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“We’re thrilled to be recertified as a B Corporation - the
highest credential for a sustainable business - with an even higher
score alongside the launch of our fifth annual sustainability
report. These achievements are a reflection of our dedication to
transparent and sustainable business practices, while also
inspiring the wider consumer products and retail industries to
follow suit,” said Jeff Yurcisin, CEO of Grove Collaborative.
“Sustainability is our core differentiator as a company, and while
we have made great strides in reducing single-use plastic from our
product assortment, more needs to be done at scale beyond our
business. A sustainable future cannot coexist with our industry’s
current use of single-use plastic, and we need our industry peers
to join us in our efforts to stop the damage plastic is causing our
planet and our health.”
Key highlights from the 2023-2024 Sustainability Report can be
found further below. To read the full report, go to:
http://grove.co/sustainabilityreport2024.
B Corporation Recertification
A Certified B Corporation is a third-party standard by global
nonprofit, B Labs, requiring companies to meet rigorous social
sustainability, environmental performance, and accountability
standards and be transparent to the public on how they are
assessed. Every three years, B Corporations must go through a
detailed recertification process to maintain their certification
status, which measures a company's performance in five impact areas
– governance, environment, workers, customers, and community. The
average company who takes the B Impact Assessment scores a 50.9 and
the minimum to become a Certified B Corporation is 80 points. Grove
Collaborative is proud to report that it earned a score of 100.9
points and has maintained its certification for more than ten
years, a milestone attributable to only about 5% of the nearly
8,400 certified B Corps today. The primary drivers of Grove
Collaborative’s score include:
- Becoming a Public Benefit Corporation: Grove
Collaborative became a Public Benefit Corporation in 2021, marking
a significant change by requiring the Company to balance the
interests of stakeholders and their stated public benefit: the
development, promotion, and distribution of consumer products as a
positive force for human and environmental health.
- Improved Climate Strategy: Since 2020, Grove measures
and reports on full scopes 1-3 emissions (direct and indirect
emissions) and has carbon neutral offices, fulfillment centers, and
customer shipping.
- Environmentally Preferable Product Assortment: Grove
demonstrated that a greater share of its product assortment
contains more recycled, certified compostable, or otherwise
recyclable product materials, bio-based and non-toxic ingredients,
and sustainability-related third-party certifications.
Grove's dedication to upholding its B Corporation status,
particularly following its recent recertification with an
impressive score, underscores its steadfast commitment to modeling
more sustainable business practices for the consumer packaged goods
and retail sectors. Grove’s mission is to influence the broader
industry through transparency and progress and maintaining our B
Corporation status is a reflection of this commitment.
Go Beyond Plastic™
The core of Grove Collaborative’s sustainability commitment and
stated public benefit as a consumer products company and retailer
are programs aimed at reducing plastic waste, both to support
customers’ needs for trusted, sustainable products, as well as move
the broader industry away from its reliance on single-use plastic.
Beyond Plastic™ is Grove’s plan to solve the plastic crisis for
consumer products to reduce single-use plastics in its product
assortment. Grove Collaborative has been plastic-neutral since
2020, recovering the same amount of ocean- and nature-bound plastic
from the environment for every ounce of plastic that is sold online
and in retail stores. Key strategy and metric updates to Grove’s
plastic initiatives include:
- Plastic Recovered: Collected 2.4 million pounds of
plastic in 2023 alone in partnership with plastic recovery platform
rePurpose Global as part of Grove’s plastic neutrality commitment,
bringing our total plastic recovered to over 15 million pounds
since 2020.
- Plastic Intensity: Reached the lowest total ratio of
pounds of plastic sold per $100 of revenue for all sales across
Grove.co and retail partners, reaching an average 1.10 pounds of
plastic per $100 of revenue in 2023, down from 1.17 pounds in
2022.
- Beyond Plastic™ Badges: Launched digital badges on
Grove.co, including “100% Plastic Free,” “95%+ Plastic Free,” and
“No Single Use Plastic,” to make it easier than ever for customers
to shop sustainably and make more informed purchasing decisions
based on the amount of plastic in each product.
- Beyond Plastic™ Assortment: Increased the percentage of
owned brand assortment that meets Grove’s Beyond Plastic™ standard
for “100% Plastic Free,” “95%+ Plastic Free,” and “No Single Use
Plastic” products, with the total percentage of products that
qualify reaching 79% in 2023 (up from 71% in 2022) and total
revenue from those qualifying products increasing to 66% in 2023
(up from 64% in 2022).
- Beyond Plastic™ Impact: Reported on the overall impact
of customers adopting Grove Co. concentrated formulas or refill
systems to reduce plastic waste, as well as reduced plastic Grove
Co. and third party products. Sales of these products avoided 1.7
million pounds of plastic in 2023 alone.
Other Core Sustainability Programs
Additional updates in the annual sustainability report on core
sustainability priorities related to Grove’s public benefit
statement include:
- Forests & Fiber: Grove is committed to protecting
forests by prioritizing FSC Certified paper packaging and alternate
materials, such as bamboo, in Grove products. Grove has partnered
with The Nature Conservancy to support Indigenous-led conservation
of 2 million acres of rainforest in Southeast Alaska and committed
$1.5M in funding through 2030.
- Climate & Carbon: Grove is committed to
decarbonization and high quality carbon offsets. Grove has provided
a carbon strategy overview, including carbon neutral facilities and
customer shipping, carbon offset projects, and its focus on
Science-Based Targets.
- Healthier Homes: Grove is committed to creating and
curating products that meet Grove’s transparency, ingredient, and
cruelty-free standards. Grove has provided an update on the
company’s transition to Natural Origin Fragrances and how its
standards avoided over 60,000 pounds of synthetic fragrances in
2023.
- Justice & Equity: Grove is committed to making the
natural products industry more inclusive, representative, and
equitable. Grove has provided an update on our goal to allocate a
minimum of 15% of our virtual shelf space to BIPOC-owned
brands.
About Grove Collaborative Holdings,
Inc.
Launched in 2016 as a Certified B Corp, Grove Collaborative
Holdings, Inc. (NYSE: GROV) is transforming consumer products into
a positive force for human and environmental good. Driven by the
belief that sustainability is the only future, Grove creates and
curates more than 210 high-performing eco-friendly brands of
household cleaning, personal care, health and wellness, laundry,
clean beauty, baby, and pet care products serving millions of
households across the U.S. each year. By serving as the trusted
destination for conscientious consumers who want to make the right
choices for their families and the planet and providing access to
knowledgeable Grove Guides, Grove makes it easy for everyone to
build sustainable routines and Be a Force of Nature.
Every product Grove offers — from its flagship brand of
sustainably powerful home care essentials, Grove Co., to its
exceptional third-party brands — has been thoroughly vetted against
the Grove Feel Good Standard, which guarantees strict ingredients
criteria, 100% plastic neutral orders, carbon neutral shipments,
and high quality performance in addition to being certified
cruelty-free and ethically produced. Grove is a public benefit
corporation on a mission to move Beyond Plastic® and is available
at select retailers nationwide, making sustainable home care
products even more accessible. For more information, visit
www.grove.com.
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Ryan.Zimmerman@grove.co
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