Humana Appoints Jennifer Bazante Chief Marketing Officer
October 01 2019 - 12:15PM
Business Wire
Humana Inc. (NYSE: HUM), one of the nation’s leading health and
well-being companies, announced the promotion of Jennifer Bazante
to Chief Marketing Officer.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191001006021/en/
Jennifer Bazante, Chief Marketing
Officer, Humana Inc. (Photo: Business Wire)
In her new position, Bazante will play a key strategic
leadership role in helping achieve growth objectives across
Humana’s segments and lines of business. In addition to developing
strategies for member acquisition and engagement, she will work to
enhance Humana’s brand equity and further its reputation as an
innovative, consumer-centric health enterprise, dedicated to
delivering simple, personalized customer experiences through an
integrated care model. Among her responsibilities, Bazante will
oversee Humana’s strategy for both direct-to-consumer and
business-to-business marketing across a wide array of traditional
and digital channels.
Bazante brings more than 20 years of marketing and brand
development experience. She joined Humana in 2014 as Vice
President, Marketing, leading brand and line of business marketing
strategy, execution and sponsorships. Most recently, she has served
as Senior Vice President, Brand and Acquisition Marketing, where
she led end-to-end integrated marketing strategy and execution for
line of business, direct response, digital member acquisition,
brand strategy, management, and advertising.
Prior to her time at Humana, Bazante served in key international
strategic marketing and brand communications roles, including as
head of global brands and product marketing at Visa. She began her
career with Colgate-Palmolive and has a Bachelor’s Degree in
Marketing and Spanish from Florida State University and a Master’s
Degree in International Business from the Darla Moore School of
Business at the University of South Carolina.
About Humana
Humana Inc. is committed to helping our millions of medical and
specialty members achieve their best health. Our successful history
in care delivery and health plan administration is helping us
create a new kind of integrated care with the power to improve
health and well-being and lower costs. Our efforts are leading to a
better quality of life for people with Medicare, families,
individuals, military service personnel, and communities at
large.
To accomplish that, we support physicians and other health care
professionals as they work to deliver the right care in the right
place for their patients, our members. Our range of clinical
capabilities, resources and tools – such as in-home care,
behavioral health, pharmacy services, data analytics and wellness
solutions – combine to produce a simplified experience that makes
health care easier to navigate and more effective.
More information regarding Humana is available to investors via
the Investor Relations page of the company’s web site at
www.humana.com, including copies of:
- Annual reports to stockholders
- Securities and Exchange Commission filings
- Most recent investor conference presentations
- Quarterly earnings news releases and conference calls
- Calendar of events
- Corporate Governance information
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191001006021/en/
Amy Fry Humana Corporate Communications (502) 580-3905
afry1@humana.com Amy Smith Humana Investor Relations (502) 580-2811
amysmith@humana.com
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