IBM watsonx platform and IBM Granite series
models will bring even more large language models to power
generative AI use cases, pre-built actions, and prompts across the
Salesforce Einstein 1 Platform
IBM joins the Salesforce Zero Copy Partner
Network to enable zero copy data integration
between IBM watsonx and Salesforce Data Cloud, giving customers
a secure and cost-effective way to connect all of their data and
take action on it
Salesforce joins the AI Alliance, bolstering
its commitment to responsible AI and continuing to provide
customers with trusted and reliable AI tools
ARMONK,
N.Y. and SAN
FRANCISCO, May 21, 2024 /PRNewswire/ -- IBM (NYSE:
IBM) and Salesforce (NYSE: CRM) today announced an expanded
strategic partnership which will bring together IBM watsonx AI and
Data Platform capabilities with the Salesforce Einstein 1
Platform for greater customer choice and flexibility in AI and
data deployment. This will empower teams to make data-driven
decisions and take actions directly in their flow of work.
The expanded relationship spans bidirectional data integration,
flexibility in large language models (LLMs), prebuilt actions and
prompts for CRM solutions, and a further commitment to responsible
AI development.
Large language model flexibility with IBM watsonx, Granite
models, and Salesforce
Organizations deploying
generative AI for CRM use cases need access to LLMs that are suited
to their specific business needs. Salesforce, which lets customers
choose the LLMs that best suit their needs through its Bring Your
Own Large Language Model strategy, plans to allow customers to
integrate their LLMs with the watsonx.ai platform and Salesforce
Einstein 1 Studio, a collection of low-code AI builders. This will
enable access to key IBM Granite series AI models and a customer's
own LLMs built on watsonx.
IBM watsonx helps enterprises build, scale, and govern custom AI
solutions with choice of AI models from different providers and the
ability to tailor them with their own data. Granite is IBM's
flagship model series trained on enterprise datasets that meet
rigorous criteria for data governance, document quality, due
diligence, and risk and compliance. IBM Granite models are highly
performant and developer-friendly with intellectual property
indemnification from IBM to its customers.
Integrating IBM Granite models with the Einstein 1 Platform will
empower joint customers of IBM watsonx and Salesforce to utilize
Granite models, whether hosted in the cloud or on premises, for
diverse use cases including industry content generation, field
summarization, and classification. These targeted models are
transparent, optimized for trust and designed to scale across the
enterprise. In order to help realize faster ROI of IBM
Granite models for these use cases, pre-configured prompt templates
and copilot actions powered by IBM data and services will be made
available for Einstein 1 Studio and invocable in flow and
apex.
The Einstein 1 Platform integrates CRM applications, data from
any external system with Data Cloud and AI models using a common
metadata framework to power the next generation of AI solutions,
including Einstein Copilot.
"Clients need enterprise-grade foundation models that
are trusted, performant, and cost-effective," said
Ritika Gunnar, General Manager,
Product Management, Data and AI, IBM. "Choosing the right
foundation models is essential to every organization's AI strategy
and a key determinant of how quickly projects move from pilot to
production. IBM and Salesforce are working together to make it
easier to navigate the complex generative AI landscape by helping
clients select the right LLM for their business needs."
Industry-specific IBM prompts and actions for Einstein
Copilot and Copilot Studio
Together with IBM Consulting
and their strong industry expertise, IBM is creating powerful,
industry-specific prompt templates and copilot actions which are
expected to be made available in Einstein 1 Studio later this year.
Using the AI builders in Einstein 1 Studio, Salesforce customers
will be able to access these pre-built actions and prompts across
Salesforce applications, including Einstein Copilot, Salesforce's
conversational AI assistant for CRM.
Beginning with public sector use cases such as government
contact centers, eligibility determination, and licensing and
permitting, these pre-configured prompt templates are being
designed to be optimized for both foundation and Granite models to
help automotive, energy and utilities, financial services and
public sector users connect with their constituents on a new
level.
IBM Consulting is already helping joint customers establish
sustainable, responsible AI frameworks to scale AI-driven
Salesforce CRM initiatives across the enterprise, accelerating time
to value while helping mitigate risk.
IBM and Salesforce to enable bidirectional data
integration between IBM watsonx and Salesforce Data
Cloud
IBM has joined the Salesforce Zero Copy Partner
Network, a global ecosystem of technology and solution providers
building secure, bidirectional zero copy integrations with
Salesforce Data Cloud so data can be actioned across the
Salesforce Einstein 1 Platform. Customers will be able to access
their IBM data via watsonx.data from within Salesforce Data
Cloud in a zero copy pattern, simplifying security management and
minimizing security risks when exposing data to the business.
Zero copy enables businesses to keep their data in its original
location while accessing external data from Salesforce Data Cloud
to create a comprehensive view of the customer. This reduces the
need for companies to rely on custom integrations and complex data
pipelines to integrate and move data to Salesforce from
external data warehouses and vice versa. This approach helps
customers maximize their technology investments in IBM and access
historical data, ensuring it remains integrated and accessible to
power analytics and Generative AI. For example, a Data
Cloud-triggered Flow updates an account manager in Slack when
shipments are marked as delayed in an external lake, enabling them
to immediately engage their client.
"Salesforce and IBM are well positioned to make it easier for
customers to get the most value from their data — no matter where
it resides — and establish a foundation for customer engagement and
trusted AI," said Rahul Auradkar, EVP & GM, United Data
Services & Einstein, Salesforce. "With the addition of
bidirectional data integration, companies can harmonize all of
their data faster, fueling actionable insights that empower teams
to make data-driven decisions and deliver amazing integrated
experiences across all touchpoints and channels for every
customer interaction."
Salesforce joins the AI Alliance, bolsters commitment to
open and trusted AI development
Salesforce has joined
the AI Alliance and in doing so, will support its mission to
create a world where AI is developed collaboratively and
transparently, with a focus on safety, ethics, and the greater
good. The AI Alliance is an international community of more than
100 leading organizations across industry, startup, academia,
research, and government collaborating together to advance open,
safe, and responsible AI. By advocating for open innovation with
leaders across industry and government, the AI Alliance seeks to
foster an environment where AI can thrive and benefit people and
society everywhere.
IBM Granite is expected to be available in Salesforce early next
year. For more information on IBM Granite, please visit this
page.
About IBM
IBM is a leading provider of global hybrid
cloud and AI, and consulting expertise. We help clients in more
than 175 countries capitalize on insights from their data,
streamline business processes, reduce costs and gain the
competitive edge in their industries. More than 4,000 government
and corporate entities in critical infrastructure areas such as
financial services, telecommunications and healthcare rely on IBM's
hybrid cloud platform and Red Hat OpenShift to affect their digital
transformations quickly, efficiently and securely. IBM's
breakthrough innovations in AI, quantum computing,
industry-specific cloud solutions and consulting deliver open and
flexible options to our clients. All of this is backed by IBM's
long-standing commitment to trust, transparency, responsibility,
inclusivity and service. Visit www.ibm.com for more
information.
Statements regarding IBM's future direction and intent are
subject to change or withdrawal without notice and represent goals
and objectives only.
About Salesforce
Salesforce is the #1 AI CRM,
empowering companies to connect with their customers in a whole new
way through the power of CRM + AI + Data + Trust on one unified
platform: Einstein 1. For more information visit:
www.salesforce.com.
Any unreleased services or features referenced in this or
other press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who
purchase Salesforce applications should make their purchase
decisions based upon features that are currently available.
Salesforce has headquarters in San
Francisco, with offices in Europe and Asia, and trades on the New York Stock
Exchange under the ticker symbol "CRM." For more information please
visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
Media Contact:
Paul DiPerna
Paul.DiPerna@ibm.com
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SOURCE IBM