The Paris city council awarded on September 26th, by a large
majority, the Jardin d'Acclimatation concession to an 8020
partnership between the LVMH group, which has been managing it
since 1984, and Compagnie des Alpes, a major player in the field of
development and management of theme parks. This new concession has
been agreed for a total of 25 years, around a particularly
ambitious project.
The project is based on two concepts: the first being absolute
respect for the tradition, the image and the identity of the oldest
attraction park in France, and one that has been enticing
generations of visitors since the second Napoleonic Empire, and the
second being an extensive programme to modernise and diversify
its activities, to rejuvenate and embellish the landscape and to
restore its heritage. This dual objective will bring a new
dimension to this unique place in Paris, accelerating a
transformation process which is already underway with the
establishment of the Fondation Louis Vuitton. Eighteen attractions
will be created (9 will be free) and 26 existing attractions will
be renovated.
Remaining entirely faithful to the public service mission of the
park, the educational workshop programme will be developed, taking
into account the role of new technologies, of proposed sporting and
cultural events, often with free admission, accessibility to all
and including dining facilities, redesigned to appeal to all
different tastes and aspirations.
All these developments will remain faithful to the original
spirit of the garden. It’s architectural heritage dating from
Napoleon III’s era, one of the largest and most complete of its
kind in the capital, will be enhanced, while its historic
landscaping, created by landscape gardener Barillet-Deschamps will
be restored. The garden staff, currently numbering 250, will remain
the same or increase, and working conditions will be improved by
the creation of a building which will bring together all the
offices and workshops, as well as changing rooms, a canteen and
common rooms under one roof.
The garden is an important part of the attractiveness of
Paris and the region. With a target of 2.5 million visitors a
year, it will become an important attraction for both Parisians and
tourists. "The ethos of the garden is very much a reflection of
LVMH values: innovative but respectful of heritage," said Bernard
Arnault, Chairman and CEO of the LVMH group.
The garden has partnered with the Compagnie des Alpes, a
subsidiary of Caisse des Dépôts to improve its offering. "I am
delighted that the Compagnie des Alpes will be able to provide its
expertise and be associated with this splendid project in which we
have a shared ambition," explains Dominique Marcel, CEO of the
organisation. Through this partnership LVMH, the world leader in
luxury, will be able to rely on the know-how of the foremost French
theme park operator.
About LVMH
LVMH Moët Hennessy Louis Vuitton is represented in Wines and
Spirits by a portfolio of brands that includes Moët & Chandon,
Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier,
Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval
Blanc, Hennessy, Glenmorangie, Ardbeg, Wenjun, Belvedere, Chandon,
Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle,
Newton and Bodega Numanthia. Its Fashion and Leather Goods division
includes Louis Vuitton, Céline, Loewe, Kenzo, Givenchy, Thomas
Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Berluti,
Nicholas Kirkwood and Loro Piana. LVMH is present in the Perfumes
and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums
Givenchy, Parfums Kenzo, Perfumes Loewe as well as other promising
cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di
Parma and Fresh). LVMH is also active in selective retailing as
well as in other activities through DFS, Sephora, Le Bon Marché, La
Samaritaine and Royal Van Lent. LVMH's Watches and Jewelry division
comprises Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred,
Hublot and De Beers Diamond Jewellers Ltd, a joint venture created
with the world’s leading diamond group.
About Compagnie des Alpes
Since it was founded in 1989, Compagnie des Alpes has
established itself as an uncontested global leader in the leisure
industry, where it currently ranks number 10 worldwide. At the helm
of 11 of the world’s most prestigious ski resorts (Tignes, Val
d’Isère, Les Arcs, La Plagne, Les Menuires, Les 2Alpes, Méribel,
Serre-Chevalier, etc.) and13 renowned leisure destinations (Parc
Astérix, Grévin, Walibi, Futuroscope, etc.), the company is
steadily expanding in Europe (France, the Netherlands, Belgium,
Germany, etc.) and, more recently, at the international level
(Grévin Montréal in April 2013, Grévin Prague in May 2014, Grévin
Seoul in July 2015 and engineering and management assistance
contracts (Russia, Morocco, Japan)). CDA also owns stakes in 4 ski
areas, including Chamonix. During the financial year ended
September 30, 2015, CDA facilities welcomed more than 22 million
visitors and generated consolidated sales of 696 M€. With more than
5,000 employees, Compagnie des Alpes works with its partners to
build projects that generate unique experiences, the opposite of a
standardized concept. Exceptional leisure activities for
everyone.
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version on businesswire.com: http://www.businesswire.com/news/home/20160927006149/en/
For LVMHMedia:FranceDGM ConseilOlivier
Labesse / Sonia Fellmann / Hugues Schmitt+33 1 40 70 11
89orUKHugh Morrison / Hannah Glynn+ 44.773.965
5492orItalyMichele Calcaterra / Matteo Steinbach+39 335 46
19 85orUSKekstJames Fingeroth / Molly Morse / Anntal
Silver+1 212 521 4800
For Compagnie des AlpesMedia:Sandra Picard+33 1 46 84 88
53sandra.picard@compagniedesalpes.fr
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