Industry consultants will show how digitally driven
modernization and optimization are within reach of any tire
manufacturer
DUSSELDORF, Germany, Feb. 17,
2025 /PRNewswire/ -- Rockwell Automation, Inc.
(NYSE: ROK), the world's largest company dedicated to
industrial automation and digital transformation, will showcase its
extensive portfolio of digital tools, advanced software and
connected technologies for the automotive industry at this year's
Tire Technology Expo, in Hannover,
Germany, 4-6 March.
At booth #9044 in hall 21, tire industry machine builders and
end users can speak with Rockwell tire industry consultants about
critical outcomes and the technologies that will support and enable
them, including modernizing production operations through advanced
solutions and services. The company's flagship solutions span from
manufacturing execution systems (MES) and uptime optimization with
artificial intelligence (AI), to enhanced quality through
traceability and digital threads, and more efficient logistics with
autonomous mobile robots (AMRs).
"Through our deep domain expertise paired with our extensive
technology portfolio, we are aiming to define and drive the tire
industry of the future. Our solutions cover the entire design,
operate, and maintain lifecycle, and enable customers to keep a
critical eye on sustainability, resilience, and employee
empowerment," said Dominique Scheider, industry strategy
manager transportation EMEA, at Rockwell Automation.
Together with its partner Circulor – a leading provider of
traceability and digital product-passport solutions for various
industries, including the tire industry – the onsite Rockwell
Automation team can help attendees with their most important
challenges. This includes compliance with Europe's Regulation on Deforestation-free
Products (EUDR) through enhanced supply-chain visibility from
traceability of natural rubber and Digital Product Passports for
all tires placed on European marketplace as required by the
Ecodesign for Sustainable Products Regulation (ESPR).
"Our collaboration with Rockwell offers advanced traceability
and digital passport solutions that provide companies with
comprehensive transparency into supply chains, not only to comply
with global regulatory requirements, but also to ensure responsible
and efficient supply chains," said Douglas Johnson-Poensgen, CEO
and founder of Circulor. "Our solutions, combined with Rockwell's
advanced automation systems, provide organizations across multiple
industries – including automotive, tire, battery, metals, mining,
and cement – with the means to gain a competitive advantage,
through Rockwell Automation's digital service arm, Kalypso."
Kalypso specializes in digital transformation, leveraging
advanced data science, AI, and enterprise technologies to drive
innovation, optimize operations, and enable end-to-end connectivity
across the industrial value chain.
Rockwell will also be participating in the conference program,
with Peter Mair, principal, director
EMEA auto & tire, EV, discussing "Digital Thread for Smarter
Tire Product Design and Sustainable Manufacturing" in room 1 on the
4 March at 4 p.m. His colleague,
Kathryn Houk, industry leader, tire
& rubber, will present on 6 March at 9
a.m., in room 3, where she will cover "Operational
Excellence and Sustainability: Asset Management in Industry
4.0".
Attendees can book a personal meeting with tire industry
consultants here.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in
industrial automation and digital transformation. We connect the
imaginations of people with the potential of technology to expand
what is humanly possible, making the world more productive and more
sustainable. Headquartered in Milwaukee,
Wisconsin, Rockwell Automation employs approximately 27,000
problem solvers dedicated to our customers in more than 100
countries as of fiscal year end 2024. To learn more about how we
are bringing the Connected Enterprise to life across industrial
enterprises, visit www.rockwellautomation.com.
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