Advertisers to Benefit from New Safeguards and Added
Transparency for Snapchat Campaigns
NEW
YORK, March 26, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced a first-to-market
partnership with Snap Inc. (NYSE: SNAP) to provide advertisers with
increased transparency across their Snapchat campaigns through
IAS's AI-driven Total Media Quality (TMQ) Brand Safety and
Suitability Measurement product.
"We are excited to partner with Snap to deliver our
best-in-class measurement solution for marketers to safeguard and
scale their businesses on Snapchat," said Lisa Utzschneider, CEO of IAS. "Snap is focused
on developing ad offerings in a premium and safe content ecosystem,
and our partnership will give advertisers actionable data to
maximize their investment across Snapchat."
Aligned to the Global Alliance for Responsible Media (GARM)
standards, the new offering will give advertisers the benefit of
third-party validation with trusted and transparent industry
metrics. IAS's Total Media Quality product provides unique insight
into video content through frame-by-frame analysis of images,
audio, and text to provide the most accurate measurement at
scale.
"We're thrilled to partner with IAS to offer Snapchat
advertisers an additional layer of brand safety and suitability,"
said Patrick Harris, President of
Americas at Snap. "We've built safety into the fundamental
architecture of our platform and are dedicated to providing our
community and partners a healthy and safe experience. We look
forward to continuing to invest in products and partnerships across
the brand safety ecosystem."
IAS is a member of the Snapchat Brand Safety Coalition and has
partnered with Snap to drive greater transparency and media quality
measurability of in-app photos and videos. Since 2018, IAS has
provided Viewability and Invalid Traffic Measurement for global
advertisers across their in-app video buys.
IAS's post-bid Brand Safety and Suitability Measurement product
will be available for campaigns on Snapchat later this year.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
About Snap Inc.
Snap Inc. is a technology company. We believe the camera
presents the greatest opportunity to improve the way people live
and communicate. We contribute to human progress by empowering
people to express themselves, live in the moment, learn about the
world, and have fun together. For more information, visit
snap.com.
MEDIA CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.
