WILLIAMS SONOMA LAUNCHES NEW COLLABORATION WITH IRON CHEF MASAHARU MORIMOTO
February 19 2025 - 8:00AM
Business Wire
New Food Collection Celebrates Chef Morimoto’s
Signature Flavors and Techniques
Williams Sonoma, portfolio brand of Williams-Sonoma, Inc. (NYSE:
WSM), the world’s largest digital-first, design-led and sustainable
home retailer announced today, the launch of a new food
collaboration with Michelin-starred restaurateur, author, TV
personality and Iron Chef, Masaharu Morimoto. Known for his
distinctive fusion-style creations, bridging Japanese flavors with
the American palate, Chef Morimoto partnered with Williams Sonoma
to create a collection of sauces and ramen bases that are
meticulously crafted using the finest ingredients that elevate
everyday meals with bold-Asian-fusion flavors.
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Chef Morimoto Launches New Exclusive Food
Collaboration with Williams Sonoma (Photo: Williams Sonoma)
“Whether you’re a seasoned chef or just starting your culinary
journey, The Morimoto Collection for Williams Sonoma will bring
bold flavors and authentic techniques to your kitchen,” said
Williams Sonoma President, Felix Carbullido. “We are honored to
bring Chef Morimoto’s world-class culinary expertise to our
customers, empowering them to explore new flavors and elevate their
home dining experience.”
"I am thrilled to be partnering with Williams Sonoma, blending
the authentic taste of Japanese cuisine with the simplicity of
everyday cooking,” said Chef Morimoto. "Together, we've created the
Morimoto Collection, which reflects my passion for blending
accessible cuisine with the unique flavors of Japanese cooking. My
hope is that these sauces and ramen bases will inspire both new and
experienced cooks to discover the joy of cooking with bold,
authentic flavors.”
The Morimoto Collection for Williams Sonoma is crafted to bring
the authentic flavors of Japan into the home kitchen and uses the
same ingredients featured at Chef Morimoto’s celebrated restaurants
located around the world. The collection includes:
- Morimoto x Williams Sonoma Poke Sauce – A bold blend of
sweet tamari, mirin, sesame, and spicy-sweet notes perfect for
drizzling on raw or grilled fish, stir-fries, and rice dishes,
$14.95.
- Morimoto x Williams Sonoma Ponzu Sauce – Balanced blend
of tart yuzu, tangy vinegar, and umami-rich soy, ideal for dipping,
dressings, and marinades, $14.95.
- Morimoto x Williams Sonoma Spicy Garlic Soy Sauce –
Rich, umami-packed sauce with garlic and a kick of cayenne heat,
great as a dip for vegetables or finishing touch for roasted meats,
$14.95.
- Morimoto x Williams Sonoma Tamarind Sweet Chili Grilling
Sauce – Featuring chili peppers, soy, and a spicy-sweet
tamarind base, this grilling sauce elevates meats, poultry,
vegetables, and noodles, $16.95.
- Morimoto x Williams Sonoma Teriyaki Grilling Sauce – The
classic flavors of soy and sweet teriyaki shine in this versatile
glaze, marinade, or dip, $16.95.
- Morimoto x Williams Sonoma Yakiniku Grilling Sauce – An
aromatic balance of sesame, ginger, garlic and soy, perfect for
grilling meat, fish, and vegetables, inspired by the Japanese
yakiniku tradition, $16.95.
- Morimoto x Williams Sonoma Miso Ramen Broth Concentrate
– A rich, umami-packed base for ramen, soups, or stews, with
complex notes of sake, red miso, and blend of vegetables ,
$29.95.
- Morimoto x Williams Sonoma Tan Tan Ramen Broth
Concentrate – A spicy and aromatic broth starter blending
coconut, Thai chiles, tamarind, fish sauce, and red curry, inspired
by Laksa style noodles, $29.95.
- Morimoto x Williams Sonoma Sesame Ramen Dressing – A
creamy sesame dressing with ginger, garlic, and umami soy sauce,
perfect for hot or cold noodles, tofu, and meats, $29.95.
To celebrate the launch of this new collaboration, all Williams
Sonoma stores will be sampling the Morimoto Collection for Williams
Sonoma on Friday, February 21 and Saturday, February 22.
For more information about the Morimoto Collection for Williams
Sonoma, please visit: www.williams-sonoma.com/morimoto.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
Williams Sonoma is a leading specialty retailer of high-quality
products for the kitchen and home, providing world-class service
and an engaging customer experience. Products include cookware,
cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar,
outdoor, cookbooks, as well as furniture, lighting and decorative
accessories. Each store offers cooking classes and tastings
conducted by expert culinary staff. A comprehensive gift registry
program for weddings and other special events is available in
stores and online. On williams-sonoma.com, customers can find
recipes, tips, and techniques that help them create delicious
meals. Williams Sonoma can also be found on Facebook, Instagram,
Twitter, Pinterest and YouTube. Williams Sonoma is also part of The
Key Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the Williams-Sonoma, Inc. family of
brands.
ABOUT MORIMOTO
Chef Masaharu Morimoto — known to millions as the star of Iron
Chef and Iron Chef America and now exetive producer and head judge
for Roku’s Sushi Master — has garnered critical and popular acclaim
for his seamless integration of Western and Japanese ingredients.
In 2001, Chef Morimoto opened his first restaurant in Philadelphia,
which was later followed by restaurants in New York, Napa,
Honolulu, Boca Raton, Mumbai, Mexico City, Tokyo, and Maui.
Morimoto Asia Orlando at Disney Springs opened in 2015, followed by
Momosan NYC and Morimoto Las Vegas at MGM Grand in 2016. Morimoto
Asia Waikiki, Momosan Waikiki, and Morimoto Doha opened in 2018.
Next came Momosan Seattle (2019), Momosan Wynwood (2020), Morimoto
Taghazout Bay (2021), Sa’Moto (2021), Momosan at Hub Hall in Boston
(2021), Morimoto Asia Napa and Momosan Santana Row (2022), Morimoto
Bordeaux, Morimoto Jakarta and Morimoto by Sea aboard Holland
America Line’s Nieu Amsterdam (2023), and most recently Mori Mori,
bringing Chef Morimoto’s global restaurant count to 24. His first
cookbook, Morimoto: The New Art of Japanese Cooking (2007), won two
IACP awards (in the “Chef’s and Restaurants'' category and the
“First Book: The Julia Child Award"), and it was nominated for a
James Beard Foundation Award. His second cookbook, Mastering The
Art of Japanese Cooking (2017), introduces readers to the healthy,
flavorful, surprisingly simple dishes favored by Japanese home
cooks. Follow Chef Morimoto via Instagram, Facebook, Twitter or
www.ironchefmorimoto.com.
WSM-PR
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Kendall Coleman Williams Sonoma KAColeman@WSGC.com
415-616-7926
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