Yext Joins the MACH Alliance to Support Open, Best-of-Breed Technology Ecosystems
March 14 2023 - 6:00AM
Business Wire
As a member of the MACH Alliance, Yext will work closely with
other members and the community to encourage composable digital
experience strategies.
Yext, Inc. (NYSE: YEXT), the Answers Company, today announced it
has joined the MACH Alliance, a not-for-profit industry body
dedicated to advocating for open, best-of-breed technology
ecosystems. Inclusion in the MACH Alliance certifies that Yext
meets the MACH standard of modern technology: microservices based,
API-first, cloud-native SaaS, and headless.
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Effectively managing first and third-party experiences in a
rapidly changing digital landscape is a key challenge for
enterprises. With Yext’s pre-built integrations and open APIs,
organizations can seamlessly connect Yext products with other
best-of-breed technologies to support the ideal composition and
delivery of digital experiences that span search engines, websites,
mobile apps, chatbots, and hundreds of other digital touchpoints.
This approach empowers organizations to avoid the cost and
inflexibility of monolithic suites while defining composable tech
stacks that are better aligned with the needs of their
business.
“We’re excited to partner with other members of the MACH
Alliance as we encourage the transition away from legacy,
monolithic infrastructure to best-of-breed technology ecosystems
that provide the agility to remain relevant as business strategies
evolve and customer needs change,” said Marc Ferrentino, President
and Chief Operating Officer at Yext. “For years, we’ve innovated
and built our Answers Platform with robust out-of-the-box
integrations and an open MACH architecture. Now we have an industry
certification to prove it. Our customers can look at our membership
in the MACH Alliance and confidently know that they can use Yext
products with their CDP, commerce platform, business intelligence
tools, and more.”
Yext’s Answers Platform has an intuitive user interface, leading
content management capabilities, low and no-code tools, and many
other features designed for non-technical business users. By
joining the MACH Alliance, Yext demonstrates that its platform
meets the needs of developers as well, offering the MACH agility
that allows them to build composable digital experience ecosystems
that are both easy to integrate from a technical standpoint and
maximized for value from a business standpoint.
“With its composable, AI-enabled digital experience platform,
Yext is well positioned to accelerate the adoption of MACH
principles,” said Casper Rasmussen, President of MACH Alliance.
“Enterprises can pick and choose any combination of Yext products
while maintaining the flexibility to integrate with other
best-of-breed vendors. This open architecture and interoperability
between systems is an essential component of MACH and a
prerequisite for any business looking to future-proof its tech
stack and thrive in the digital age.”
Click here to read about Yext’s membership in the MACH Alliance
and learn more about the MACH certification standards here.
About Yext Yext (NYSE: YEXT) helps organizations answer
every question about their business. Yext's Answers Platform
collects and organizes content into a Knowledge Graph, then
leverages a complementary set of products — including Listings,
Pages, Reviews, and Search — to deliver relevant, actionable
answers wherever customers, employees, and partners look for
information. For over 15 years, thousands of companies worldwide
have trusted Yext to create seamless content-driven experiences at
scale across search engines, websites, mobile apps, and hundreds of
other digital touchpoints. Learn more at yext.com.
SOURCE Yext, Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20230314005368/en/
Public Relations Gordon Knapp pr@yext.com
Investor Relations Nils Erdmann ir@yext.com
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