VANCOUVER, Jan. 27, 2015 /CNW/ - GLG Life Tech Corporation
(TSX: GLG) ("GLG" or the "Company") is pleased to announce today
its new corporate brand and logo, as well as two new expanded
product offerings. GLG's rebranding emphasizes the Company's
Canadian heritage and reflects its new business strategy, which
encompasses three complementary product lines. Concurrent
with the release of its new brand and logo, GLG has launched today
its new website, presenting a renewed focus on GLG's closed loop
system that includes superior agriculture programs, production
excellence, and its focus on sustainability and corporate social
responsibility throughout the supply chain.
The vision for the new brand and logo came together in a
symbolization of several essential aspects of our Company's
strategy. The maple leaf, a beloved Canadian symbol, forms
the centerpiece of our new logo symbolizing our roots as a public
company in Canada. 2015 marks
GLG's 10th anniversary as a publically traded company in
Canada. The outer portion of the logo – a circular trio of
crescents – symbolizes GLG's three core product lines; stevia
extracts, long its flagship product; monk fruit, with GLG entering
the market as the highest-capacity producer of this highly desired
sweetener; and its Naturals+ line of ingredients that brings both
functional ingredients complementary to the sweetener space as well
as products tailored to meet particular market needs. The
brand and logo well captures the essence of GLG as a
proudly-Canadian innovator and leader in the world of natural zero
calorie sweeteners.
Company CEO and Chairman, Dr. Luke
Zhang, remarking on GLG's rebranding, observed that "GLG has
undergone several key developments in the last twelve months,
including the development of its monk fruit supply chain, its GRAS
filings on new stevia and monk fruit products and several
game-changing agriculture breakthroughs. As the Company
enters its tenth year of business as a Canadian-based natural
zero-calorie sweetener provider, we are pleased to launch our new
brand, logo and website that better represent the Company's
achievements and business strategy going forward. We enter
2015 with immense pride in the achievements of our team members to
date and remain excited about the future for natural zero calorie
sweeteners in the coming months and years."
The launch of GLG's new website (www.glglifetech.com) elaborates
on these themes, and more. Visitors will find even greater
emphasis on our world-class agricultural programs, including the
development of superior non-GMO varietals of stevia and, soon, monk
fruit, our technological prowess in the production and innovation
arena and our commitment to sustainability and corporate social
responsibility. Through the vision of its leaders, the
excellence of its team members and the holistic nature of and
demanding standards manifest throughout its supply chain, GLG
leverages these assets to provide leading natural sweeteners and
ingredient solutions to businesses globally.
GLG's website also profiles its new monk fruit line of business,
under which GLG recently launched its MonkGoldTM line of
highly purified monk fruit extracts. Additionally, in the
Products section, GLG profiles its key product offerings for both
stevia and monk fruit; all products in these two categories have
been submitted to the GRAS process, with the company receiving to
date seven Letters of No Objection from the FDA.
GLG is also pleased to announce today two new products
specifically formulated for two industry applications.
BakeZeroCalTM, for the baking industry, provides
significant calorie reduction while also providing the bulking and
browning attributes commonly desired by bakers and consumers
alike. BevSweetTM, for the beverage industry,
allows food and beverage companies to reduce calories and naturally
sweeten their products with decreased formulation time and with no
solubility issues. Each product is a special blend
providing an improved taste profile, including a well-rounded
sucrose-like sweetness, and ease of use.
These new products are examples of the third element of GLG's
strategy – going beyond stevia or monk fruit alone – to bring
in-demand products to the market that leverage the Company's
expertise in zero calorie natural sweeteners. BakeZeroCal and
BevSweet will enable companies to formulate new products and
reformulate existing products with less complexity and lower
cost. For customers with specific requirements, GLG also can
offer tailor-made blends with varying degrees of sweetness and
granule size. Furthermore, these products are offered without
any artificial sweeteners; instead using either stevia or monk
fruit or both as key sweetener ingredients. These ingredients
do not increase blood sugar levels and are suitable for consumers
with a variety of dietary constraints.
GLG is in its second decade of operation with its headquarters
in Vancouver, Canada, and looks
forward to serving the global food and beverage industry with
better Stevia, better Monk Fruit and more.
About GLG Life Tech Corporation
GLG Life Tech Corporation is a global leader in the supply of
high-purity stevia extracts, an all-natural zero-calorie sweetener
used in food and beverages. GLG's vertically integrated
operations cover each step in the stevia supply chain including
Non-GMO stevia seed breeding, natural propagation, stevia leaf
growth and harvest, proprietary extraction and refining, marketing
and distribution of the finished product. GLG has similarly
positioned itself, through parallel vertically integrated Luo Han
Guo operations, to be a leader in the supply of high-purity Luo Han
Guo extracts. Additionally, to further meet the varied needs
of the food and beverage industry, GLG has launched its Naturals+
product line, enabling it to supply a host of complementary
ingredients reliably sourced through its R8 supplier network in
China. For further information, please visit
www.glglifetech.com.
Forward-looking statements: This press release may
contain certain information that may constitute "forward-looking
statements" and "forward looking information" (collectively,
"forward-looking statements") within the meaning of applicable
securities laws. Such forward-looking statements include, without
limitation, statements relating to product expectations, market
conditions and demand for different sweetener products, and
expected plans for or results of GLG's agricultural programs.
Often, but not always, forward-looking statements can be identified
by the use of words such as "plans", "expects" or "does not
expect", "is expected", "budget", "scheduled", "estimates",
"forecasts", "intends", "anticipates" or "does not anticipate", or
"believes" or variations of such words and phrases or words and
phrases that state or indicate that certain actions, events or
results "may", "could", "would", "might" or "will" be taken, occur
or be achieved.
While the Company has based these forward-looking statements
on its current expectations about future events, the statements are
not guarantees of the Company's future performance and are subject
to risks, uncertainties, assumptions and other factors that could
cause actual results to differ materially from future results
expressed or implied by such forward-looking statements. Such
factors include amongst others the effects of general economic
conditions, consumer demand for our products and new orders from
our customers and distributors, changing foreign exchange rates and
actions by government authorities, uncertainties associated with
legal proceedings and negotiations, industry supply levels,
competitive pricing pressures and misjudgments in the course of
preparing forward-looking statements. Specific reference is made to
the risks set forth under the heading "Risk Factors" in the
Company's Annual Information Form for the financial year ended
December 31, 2013. In light of these
factors, the forward-looking events discussed in this press release
might not occur.
Further, although the Company has attempted to identify
factors that could cause actual actions, events or results to
differ materially from those described in forward-looking
statements, there may be other factors that cause actions, events
or results not to be as anticipated, estimated or intended. The
Company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise.
As there can be no assurance that forward-looking statements
will prove to be accurate, as actual results and future events
could differ materially from those anticipated in such statements,
readers should not place undue reliance on forward-looking
statements.
SOURCE GLG Life Tech Corp.
