Award is RBC's second international
recognition for leadership in customer onboarding this
year
TORONTO, April 25,
2024 /CNW/ - RBC is proud to announce that The
Digital Banker has awarded it the Digital CX Award for
Excellence in Omni-Channel Customer Experiences. The award
celebrates how customers are empowered to quickly,
conveniently and safely start banking with RBC using the channel of
their choice – whether that's in branch, mobile, online, or
via a call with an advisor.
The award follows recent global recognition from Celent as Model
Bank for Digital Onboarding and further establishes RBC as a global
leader in creating seamless account opening experiences for its
clients.
"It's an honour to be the first Canadian bank to receive a
Digital CX Award in this category," said Peter Tilton, chief digital officer, Personal
& Commercial Banking, RBC. "To be recognized twice this year on
the world stage for our digital onboarding demonstrates how
innovative our approach is in meeting our clients' demands in an
increasingly digital world. It's a testament to our world-class
digital team and an example of how they apply their imaginations
and insights to build engaging and impactful digital experiences
that our clients truly value. No matter where, when, or how a
client wants to start a relationship with us, the choice is
theirs."
With RBC's omni-channel account opening experience, clients can
harness the best of digital and human interactions, and seamlessly
move between them based on their preferences and needs. From
self-serve to advisor-assisted options, clients are empowered to
personalize the process, open other accounts in the same session,
and ultimately determine what's right for them during their first
interaction with RBC.
The Digital CX Awards, hosted by The Digital Banker,
recognize pioneering innovation in digital customer experiences
across the financial services industry. It evaluates nominations
based on four key criteria, including digital innovation,
engagement, personalization and user experience.
In 2023, RBC received a Digital CX Award for Best Use of AI for
Customer Experience, which recognized NOMI Forecast, a cutting-edge
AI solution that uses deep learning to offer timely and accurate
predictions of client cashflow. NOMI Forecast was developed
alongside Borealis AI, a world-class AI research centre backed by
RBC.
About RBC
Royal Bank of Canada is a
global financial institution with a purpose-driven, principles-led
approach to delivering leading performance. Our success comes from
the 94,000+ employees who leverage their imaginations and insights
to bring our vision, values and strategy to life so we can help our
clients thrive and communities prosper. As Canada's biggest bank and one of the largest
in the world, based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
SOURCE RBC Royal Bank
