Vast majority of respondents say data privacy
matters more to them than ever
TORONTO, Oct. 16,
2024 /PRNewswire/ - TELUS (NYSE: TU), a leading
global communications and information technology company, today
released findings from its 2024 Data & Trust survey, revealing
growing concerns about data privacy among American consumers. The
survey revealed that an overwhelming majority of Americans (82%)
believe data privacy matters more to them now than ever before,
with many (74%) expressing worry about how organizations handle
their personal data. The survey, conducted by TELUS, a company
recognized for its commitment to customer privacy and data
security, examined Americans' attitudes towards data privacy, trust
in organizations, and expectations for responsible data practices,
highlights the critical need for companies to prioritize ethical
data management and transparency as Artificial Intelligence (AI)
and other technology rapidly evolves.
Key findings from the TELUS Data Trust Survey 2024 include:
- Reputation matters: 88% of respondents consider a
company's reputation for data handling important when deciding to
do business with them.
- Trust inspires action: 86% agree that their trust
in a business inspires them to buy or use that company's products
and services. What's more, two-thirds of respondents (67%) will
advocate for brands they trust, telling friends and family, posting
on social media and sharing reviews.
- Worries remain about data: 74% expressed concerns
about what organizations do with their personal data
- Privacy on our minds: 52% think about their data privacy
on a daily basis, indicating a high level of awareness and
concern.
"As technology continues to advance at an unprecedented pace,
it's clear that people are becoming increasingly aware of and
concerned about their data," said Pam
Snively, TELUS' Chief Data & Trust Officer. "At TELUS,
we recognize that trust is the cornerstone of the relationship with
our customers and communities, which is why we integrate
trustworthy practices into everything we do, ensuring that as
technology such as AI evolves, our commitment to respecting our
customers' data and protecting their privacy remains
unwavering."
Artificial intelligence needs to be developed
carefully
It is no surprise that there are strong feelings about
artificial intelligence (AI) and its development when it comes to
trust and technology with 86% of Americans wanting to see AI
develop with care. Having AI presented with clarity and
transparency is important to Americans (81%). Finally, 74% of
respondents want AI development done in consultation with everyday
people, not just academics or technologists.
"We recognize the importance of developing technology with
trustworthy practices and the value of engaging diverse voices in
the development of our AI tools and services," said Snively.
"People are telling us what they need to trust data and AI: they
want companies to ask for and listen to customer input, for data
ethics experts to be involved, and for transparency in the
explanations on how AI is used in a way that is understandable to
everyone. Organizations need to listen and act on these
concerns."
TELUS remains committed to leading by example in data trust,
privacy and security, continuously evolving its practices to meet
the changing needs and expectations of customers and communities.
It was the first organization in the world to secure the ISO
31700-1 Privacy by Design certification, the first telecom to sign
a voluntary AI code of conduct introduced by the Canadian federal
government, and has won several international awards for its work,
including the Responsible AI Institute's Outstanding Organization
prize. TELUS also participates in many international forums to
influence the development of sustainable data and technology
practices, including joining the Department of Commerce's National
Institute of Standards and Technology (NIST) U.S. AI Safety
Institute Consortium (AISIC), acting as a member of the Canadian
delegation for G7 Business, and forming a strategic partnership
with Mila - Quebec Artificial Intelligence Institute, for example.
By prioritizing trust, TELUS aims to create a future where everyone
can confidently embrace the benefits of technology.
The 2024 Data Trust Survey was conducted among 1,000 Americans
representative of the general population of adults, weighted on
age, gender, and region according to the 2020 census figures for
the American sample. For more information about TELUS' commitment
to data trust and privacy and to learn more, please visit
telus.com/trust.
About TELUS
TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading
communications technology company with more than $20 billion in annual revenue and over 19 million
customer connections spanning wireless, data, IP, voice,
television, entertainment, video, and security. Our social purpose
is to leverage our global-leading technology and compassion to
drive social change and enable remarkable human outcomes. Our
longstanding commitment to putting our customers first fuels every
aspect of our business, making us a distinct leader in customer
service excellence and loyalty. The numerous, sustained accolades
TELUS has earned over the years from independent, industry-leading
network insight firms showcase the strength and speed of TELUS'
global-leading networks, reinforcing our commitment to provide
Canadians with access to superior technology that connects us to
the people, resources and information that make our lives
better.
Operating in 32 countries around the world, TELUS Digital
Experience (TSX and NYSE: TIXT) is a leading digital customer
experience innovator that designs, builds, and delivers
next-generation solutions, including AI and content moderation, for
global and disruptive brands across strategic industry verticals,
including tech and games, communications and media, eCommerce and
fintech, banking, financial services and insurance, healthcare, and
others.
TELUS Health is a global healthcare leader, which provides
employee and family primary and preventive healthcare and wellbeing
solutions. Our TELUS team, along with our 100,000 health
professionals, are leveraging the combination of TELUS' strong
digital and data analytics capabilities with our unsurpassed client
service to dramatically improve remedial, preventive and mental
health outcomes covering over 75 million lives, and growing, around
the world. As the largest provider of digital solutions and digital
insights of its kind, TELUS Agriculture & Consumer Goods
enables efficient and sustainable production from seed to store,
helping improve the safety and quality of food and other goods in a
way that is traceable to end consumers.
Driven by our determination and vision to connect all citizens
for good, our deeply meaningful and enduring philosophy to give
where we live has inspired TELUS and our team to contribute
$1.7 billion, including 2.2 million
days of service since 2000. This unprecedented generosity and
unparalleled volunteerism have made TELUS the most giving company
in the world. Together, let's make the future friendly.
For more information about TELUS, please visit telus.com,
follow us at @TELUSNews on X and @Darren_Entwistle on
Instagram.
For more information, please contact:
Sacha Gudmundsson
TELUS Public Relations
Sacha.Gudmundsson@telus.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/growing-concerns-about-data-privacy-and-ethical-data-practices-telus-poll-302277526.html
SOURCE TELUS Communications Inc.