AISI304
2 years ago
https://www.proactiveinvestors.co.uk/companies/news/973667/esports-to-feature-at-this-summer-s-commonwealth-games-973667.html
Esports to feature at this summer’s Commonwealth Games
The event will be separate from the main games, but should pave the way for full inclusion in 2026
Esports competitions are to feature as a test event in this summer’s Commonwealth Games in Birmingham, organisers announced.
The Commonwealth Esports Championships will be separate from the main games as a test event but could be the first steps to full inclusion in the next games, four years down the road.
It is also unclear at this stage the size and scale of the competition but expect to see esports organisations like Guild Esports, backed by David Beckham, and Semper Fortis, who have Harry Maguire as an ambassador, feature in Birmingham this summer.
Commonwealth Games federation president Dame Louise Martin said, “Esports is continuing to grow dramatically in terms of popularity and participation particularly among young people, and we are continuing to look at ways to explore how it can align with the Commonwealth sports movement.”
“This allows us to review the long-term relationship between the Commonwealth Games and esports as we continue to evolve and explore future editions of our event and what they could look like.”
GULDF
AISI304
2 years ago
https://www.accesswire.com/684715/Guild-Esports-PLC-Announces-Lease-Signed-for-Guild-Academy-and-Global-HQ
LONDON, UK / ACCESSWIRE / January 20, 2022 / Guild Esports (LSE:GILD)(OTCQB:GULDF), a global teams organisation and lifestyle brand, is pleased to announce that it has signed a 10-year property lease for the creation of its global esports Guild Academy and corporate headquarters in London's Shoreditch area.
The 9,831 square feet facility is located at the heart of the capital city's booming technology hub and will open in Q2 2022. It will provide a state-of-the-art physical space for the Guild Academy to complement and support the world's most comprehensive and innovative online training portal set up by Guild for budding esports stars and pro-players. The premises will also accommodate Guild's head office functions and act as a central hub for its global operations.
In addition, the new premises will open a range of commercialisation, branding and sponsorship opportunities for Guild, including naming rights for the headquarters, for which discussions with potential sponsors are already in progress.
Modelled partly on the football academies set up by leading Premier League clubs, the Guild Academy will include esports training rooms, equipment, and gaming spaces. There will also be a specialist fitness training physio and psyche room to support the mental and physical well-being of Guild's top pro-players as well as the most talented budding stars.
The HQ will house a dedicated content and editing suite, while streaming rooms will help drive content production, audience growth and in reaching new millennial audiences. There will also be a partner activation area and a Guild merchandise shop at high street level with a busy footfall.
Located at 2 Chance Street, London E1 6JT, the premises are being leased from Truman Estates Ltd and comprises three floors including a large roof terrace which will be used for hosting Guild events and sponsor-led campaigns.
Refit of the site, which was previously used as offices and a workshop, is underway. The lease terms include a 26-month rent-free period and a tenant-only break clause after five years.
Additionally, Guild's Full Year Financial Results will be announced on 31 January 2022 and will be available to download on the Company's website:www.guildesports.com.
Kal Hourd, chief executive of Guild Esports, said: "The creation of an iconic location for our Guild Academy and headquarters in London's hottest technology hub will serve as a beacon and inspiration to our global fanbase, content creators, sponsors and other stakeholders.
"In addition to nurturing new talent and providing state of the art training grounds for our pro teams, we also expand upon brand recognition and unlock a range of commercialisation opportunities, which we look forward to realising in due course."
David Beckham, co-owner of Guild and inspiration behind the Guild Academy, said: "I am really excited by the new global headquarters for Guild, which also sees the creation of a new home for the Guild Academy. This marks the next important stage in building Guild's position as one of the world's top esports organisations and it will be a focal point for our players, creators and our many global fans."
GULDF
AISI304
2 years ago
https://www.accesswire.com/684237/Guild-Esports-PLC-Announces-Exclusive-45m-sponsorship-deal-with-Bitstamp
LONDON, UK / ACCESSWIRE / January 18, 2022 / Guild Esports PLC, ("Guild Esports", "Guild" or "the Company") Guild Esports (LSE:GILD)(OTCQB:GULDF), a global teams organisation and lifestyle brand, is pleased to welcome Bitstamp, one of the world's longest-running crypto exchanges, as the Company's exclusive Official Cryptocurrency Exchange partner with the signing of a three-year global sponsorship deal for £4.5 million.
The sponsorship will commence on 29th January 2022. This is the largest sponsorship deal secured by Guild Esports in its history and will generate annual revenues of £1.5m over the three-year period.
As part of the agreement, Bitstamp will be given marketing rights and prominent exposure across Guild's team jersey and will also appear across social and digital content featuring the Company's pro-players and content creators. Bitstamp's logo and brand will also be integrated at Guild's new flagship London headquarters which are due to open in early 2022.
In addition, Guild and Bitstamp will collaborate in the development of numerous projects and activations aimed at enhancing Guild's fanbase and Bitstamp customers' experience and creating high-quality content the esports community has come to expect from Guild.
Bitstamp is one of the world's longest-established cryptocurrency exchanges, supporting investors, traders and leading financial institutions since 2011. With a proven track record, cutting-edge market infrastructure and dedication to personal service, Bitstamp is trusted by over four million customers worldwide. In 2014, the exchange became the first to ever conduct a financial audit of a crypto firm. Bitstamp was also the first nationally licensed Bitcoin exchange in the world when its EU base, Luxembourg, granted it a payment institution licence in 2016, warranting the exchange's regulation across Europe.
Kal Hourd, chief executive of Guild Esports, said: "We are thrilled to welcome Bitstamp to Guild as our official Cryptocurrency Exchange partner. It will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamps' identities.
"Our pipeline of new business opportunities remains strong as Guild's growing network audience of fans and teams' performance continues to attract strong interest from a wide cross-section of brand advertisers. As a result we look forward to bringing more sponsors on board in due course."
Julian Sawyer, CEO of Bitstamp, added: "Partnering with a creative and fast-growing organisation with a digital and worldwide audience like Guild, is a natural fit for us. Working together to reach esports and gaming fans is a significant moment for us and our growth plans as we continue to bring our trusted service to more mainstream audiences that recognise the benefits of investing in crypto"
GULDF
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