Smokefree Innotec, Inc. (PINKSHEETS: SFIO), an established international distributor of e-cigarettes (http://www.sfio.us or http://www.realsmokefree.com), announced today through its President and CEO Thomas Schroepfer, that "For the New Year we have moved our business office to 2300 W. Sahara Avenue, Suite 800 in Las Vegas, Nevada 89102. Details can be found on our web site. Also, I want to wish all Smokefree shareholders a prosperous and Happy New Year, and let them know that we are dedicated 24/7 to creating value for the shares of SFIO, and are constantly seeking out and implementing solutions that work for everyone in our business model, to the benefit of Smokefree Innotec, its partners, and its shareholders."

The Company has experienced significant growth while overcoming setbacks in 2010, particularly in the effect of changing regulatory positions in both the U.S. and internationally. The year began with the Euromarket countries (except Germany) adopting surprise restrictions on marketing nicotine products, and ended with Australian and U. S. regulations being relaxed on such marketing for e-cigarettes. While European markets generally restricted our products to non-nicotine lines, we entered into joint ventures to expand our offerings to successfully include non-nicotine flavored products. In the U.S. we are now about to offer all products, including new flavors presently in testing, through our web site with the convenience of ordering online through shopping carts. This approach will be replicated throughout all of our international markets as we begin an aggressive branding program for Smokefree Innotec.

George Roth, CFO added, "The harsh chaotic December winters suffered by Europe have significantly impacted our progress in those markets, but we intend to resume our marketing activities to place our products on countertops in convenience stores throughout those markets, with a more flexible pricing structure. Similarly, opportunities to replicate this approach here in the U. S have been brought to us and are under negotiations. We are seeking out additional distributors and invite all interested parties to contact me regarding qualifications."

About Smokefree Innotec, Inc: www.smokefree-innotec.com

Smokefree Innotec, Inc. is in the business of designing, developing, manufacturing and marketing hi-tech, nicotine and non-nicotine cigarette-like delivery devices which are completely smoke and vapor-free and tobacco-free. Smokefree Innotec's products are designed to protect the non-smoker from second hand smoke and all its effects while providing the smoker a way to enjoy a smoke-free cigarette anywhere, including places where smoking tobacco or similar substances is prohibited. Further, our products will allow the smoker to enjoy smoking either nicotine or flavored non-nicotine cigarettes while not having to worry about the offensive dangers and ill effects of regular cigarette smoking. However Smokefree Innotec products are not intended for any prevention or therapeutic treatment of any disease.

A number of statements referenced in this Press Release are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may", "could," or "might" occur. Such statements reflect the current views of Smokefree Innotec, Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Smokefree Innotec, Inc. does not undertake any responsibility to update the "forward-looking "statements contained in this news release. Disclosures made in this Press Release are limited by good business practice and to that permitted to the public by applicable securities regulations, both Federal and State, including rights granted to shareholders under the Nevada Revised Statutes NRS 78.257 regarding limitations of preferential and selective disclosure of confidential Company information.

Contact: Smokefree Innotec, Inc. George Roth CFO +1 949-309-2778

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