LONDON, April 29, 2019 /PRNewswire/ -- Abercrombie &
Fitch, a division of Abercrombie & Fitch Co. (NYSE:
ANF), is excited to reveal the first of three limited-edition
bottles it will release this year, as part of the re-launch of its
iconic and bestselling fragrance, Fierce. This bottle design will
feature international football star, Romelu Lukaku, and will be
available in the retailer's London, Manchester and Brussels stores exclusively from today, and
globally and online starting May
8th.
Lukaku's partnership with A&F, facilitated on his behalf by
Roc Nation Sports, started with the January launch of the
brand's #FaceYourFierce campaign, which showcased a diverse cast of
men and women sharing stories of how they 'Face Their Fierce' and
find their strength in the face of adversity. The limited-edition
bottle launch will feature portraits and video shot by artist
Jack Pierson across the brand's
platforms, where Lukaku shares his own story of fierceness and
speaks to his passion for the game, to never giving up and to being
authentic in all that he does.
"I am honored to be a part of Abercrombie & Fitch's Face
Your Fierce campaign," Lukaku said. "When my team brought me this
opportunity, it immediately resonated. As a professional
athlete, I don't often get to discuss aspects of inner strength
and, in a game fueled by passion, inner strength is just as
important as physical strength. I am excited to share this campaign
with my fans and hope they will in turn share their stories."
The iconic Fierce bottle has been re-imagined, featuring a
portrait of Lukaku and his signature; the packaging has also been
updated for this limited-edition release, and is bright yellow with
bold white type on it. The fragrance itself remains unchanged,
with notes of marine breeze, sandalwood, sensual musk and sage.
A&F's iconic scent continues to rank in the top four highest
selling men's fragrances in the United
States and is consistently a top performing item for the
brand.
"Romelu is one of the most talented football players in the
game, and his story of passion and focus is a powerful, positive
message for our customer," said Kristin
Scott, President, Global Brands at Abercrombie & Fitch
Co., "He is bringing our iconic fragrance to a new generation and
we're excited to showcase his story on a limited-edition
bottle."
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995
A&F cautions that any forward-looking statements (as such term
is defined in the Private Securities Litigation Reform Act of 1995)
contained herein or made by management or spokespeople of A&F
involve risks and uncertainties and are subject to change based on
various important factors, many of which may be beyond the
Company's control. Words such as "estimate," "project," "plan,"
"believe," "expect," "anticipate," "intend," and similar
expressions may identify forward-looking statements. Except
as may be required by applicable law, we assume no obligation to
publicly update or revise our forward-looking statements. The
factors disclosed in "ITEM 1A. RISK FACTORS" of A&F's Annual
Report on Form 10-K for the fiscal year ended February 2,
2019, in some cases have affected, and in the future could affect,
the company's financial performance and could cause actual results
for Fiscal 2019 and beyond to differ materially from those
expressed or implied in any of the forward-looking statements
included in this press release or otherwise made by management.
ABOUT ABERCROMBIE & FITCH:
Abercrombie &
Fitch is a specialty retailer of high quality apparel and
accessories for men and women. For more than 125 years, the iconic
brand has outfitted innovators, explorers and entrepreneurs. Today,
it reflects the updated attitude of the modern consumer, while
remaining true to its heritage of creating expertly crafted
products with an effortless, American style.
Abercrombie & Fitch operates approximately 320 locations
(includes abercrombie kids) worldwide as of the end of Q4
2018. It is the namesake brand of Abercrombie & Fitch Co.
(NYSE: ANF). The Company's other brands include abercrombie kids
and Hollister Co.
Photo:
https://mma.prnewswire.com/media/878836/Romelu_Lukaku.jpg
Photo:
https://mma.prnewswire.com/media/878837/Romelu_Lukaku.jpg