The new program will give creatives the
financial capital, mentorship and the space to develop a passion
project that will shape the culture of tomorrow
NEW
YORK, Dec. 9, 2024 /PRNewswire/ -- In a
world where hustle culture is a necessary part of a creator's
journey, time, resources and funding can be increasingly elusive
luxuries for those looking to invest in their creative footprint.
The makers of CÎROC Ultra-Premium Vodka proudly
announce a chance to turn passion into production with the launch
of the 'Blue Dot Creative Residency.'
Centered around the verticals of entertainment, music, art and
fashion, 'The Blue Dot Creative Residency' is designed to support
creatives looking to expand into a new creative field and broaden
their platforms by exploring uncharted ventures. The innovative
program will deliver an environment of creative ease by providing
them with direct funding, resources and access needed to invest
back into passion projects that shape the culture of tomorrow.
CÎROC has long championed greater Black representation in
culture. Now, through the program, the brand will help remove the
biggest barriers many diverse talents face—lack of funds and
bandwidth—to expand their potential and become true
multi-hyphenates.
For years, CÎROC has been the vodka creatives turn to in moments
of elevated celebration. Staying true to this tradition and to kick
off this moment, CÎROC celebrated creatives during the biggest art
week in Miami with an exclusive
dinner experience held on Friday, December
6th at the iconic Rubell Museum where artists, creators and
tastemakers came together to embrace the spirit of creative
ease.
CÎROC has enlisted entertainment industry partners to help
identify and vet promising applicants for the inaugural residency
class. Together, they will provide capital and unprecedented access
to collaborators who will help the creative residents develop
their artistic expression. This includes initiatives such
as:
- (Ease)capes: Members of the program will have the
opportunity to take a beat, a breath and some much-needed creative
time off (CTO) during key cultural events in art, entertainment,
music and fashion that include brainstorms and working sessions to
help fuel their inspiration and help them show up as their most
inspired selves when it matters most.
- Creative Trust: Members will receive mentorship and
project specific guidance from a diverse network of industry
leaders, who will work closely with them throughout the program to
help bring their projects to life and amplify their work through
behind-the-scenes content.
"As a brand built for the culture, CÎROC has proudly
championed luxury and creativity for over 20 years," said
Victoria David, Brand Director,
CÎROC. "Through the Blue Dot Creative Residency, we are excited
to provide the support and resources necessary for this new
generation to help shape the culture of tomorrow."
The program will culminate in the release of creative
concepts across entertainment, art, music and fashion, each
fueled through grants and resources provided by CÎROC and the
entertainment industry partners.
Through 2025, the program will support and help talent distribute
and showcase their projects across different verticals, from movie
theatre partnerships to commission-free art galleries.
The Blue Dot Creative Residency, open to US
residents 25 years old and above, will be accepting applications
soon. Be the first to apply when entries open by visiting
www.CÎROC.com.
CÎROC encourages people of legal drinking age to celebrate
responsibly. Stay up to date with the latest news, cocktails and
exciting social content by following the conversation at
@CÎROC.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine
French grapes; a process inspired by over a century of wine-making
expertise and craftsmanship, providing a crisp, clean taste and
citrus nose. Launched nationwide in January 2003, DIAGEO's
ever-expanding flavor portfolio includes CÎROC RED BERRY, CÎROC
COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO,
CÎROC SUMMER WATERMELON, CÎROC SUMMER CITRUS, CÎROC PASSION and
CÎROC LIMONATA. In June 2018, the makers of CÎROC entered the
brown spirits category with the introduction of CÎROC VS, Fine
French Brandy. In April 2022, the brand entered the
ready-to-drink market, bringing the spirit of luxury and culture to
the category with CÎROC Vodka Spritz.
About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC
and Ketel One vodkas, Casamigos, DELEÓN and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE:
DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Instagram for news and information about Diageo North America:
@Diageo_NA.
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SOURCE CÎROC Ultra-Premium Vodka