CÎROC has opened applications for ambitious
creatives to join Erika Alexander
and Woody McClain as part of the
inaugural class of the Blue Dot Creative Residency, and bring their
passion project into production
NEW
YORK, Jan. 27, 2025 /PRNewswire/ -- CÎROC
Ultra-Premium Vodka is proud to announce that applications to the
Blue Dot Creative Residency (BDCR) have been opened to
the public. Following the program launch in December, the brand
selected two storytellers looking to bring to life new and
groundbreaking projects as the first members of the BDCR – Actor
Woody McClain and actress and writer
Erika Alexander! These established
creators will soon be joined by carefully selected applicants to
complete the BDCR's inaugural class.
An innovative initiative that champions creativity, mentorship,
storytelling and celebration, the BDCR provides an exciting
opportunity for storytellers to bring their passion projects to
life, delivering an environment of creative ease through direct
funding, resources and support that all creatives need to break
barriers and shape the culture of tomorrow.
During this iconic festival in Park
City, Utah, where creatives come to shop their films and
share projects near completion, CÎROC provided a first look at the
BDCR, welcoming Woody McClain to a
weekend of networking, après-ski cocktails, and film screenings.
Woody also participated in the BDCR's immersive activations
spotlighting the creative journey, seamlessly blending work, play
and creative inspiration to help take his new project to the finish
line. The experience included:
- Addressing the Creator's Dilemma Panel: Hosted during
the renowned MACRO Lodge, organized by multimedia platform company
Stay MACRO, CÎROC kicked off the weekend with the "Addressing the
Creator's Dilemma" panel, moderated by Imani Ellis, founder & CEO of the Creative
Collective and Culture Con. The panel featured actors Michael Ealy and Jharrel Jerome, actor and
producer David Oyelowo and the first
BDCR member, actor and multihyphenate Edward Woody McClain in a thought-provoking
discussion around their creative journeys and the challenges of
balancing personal passions with financial success.
- Creative (Ease)scape: Following the panel discussion,
Woody McClain participated in the
first BDCR working session, designed to foster the creative ease
that the program aims to create for its members. The session
enabled Woody to connect with his creative collaborator to refine
his ideas and workshop how best to bring the concept to life. The
day concluded with an adventurous escape to the slopes of
Park City, offering a chance to
recharge and embrace some fun while fueling creative energy.
"While creative inspiration can indeed come from anywhere, often
times, it's the follow through or execution that separates those
who make it to the finish line from those who don't," said Michael
Ealy "Even as a seasoned professional – whether it's a movie, a TV
show or my own project– it can be overwhelming at the start. It's
easy to get scared away from big projects because you don't have
the time or support you need, so the connection and community that
CÎROC's Blue Dot Creative Residency is providing is going to do a
lot to help its members push through what can be the hardest parts
of being a creative."
As part of the celebration, CÎROC took over the bars at the
MACRO Lodge, offering attendees a space to celebrate creativity and
innovation over specialty cocktails hosted by the cast of Love,
Brooklyn for an evening of
conversation and comedy.
U.S. residents aged 25 and older interested in joining
Erika Alexander and Woody McClain can apply at www.ciroc.com by
February 24, 2025, for a spot in the
inaugural class and a chance to receive funding, resources and
support to bring their own passion project to life.
"Creatives need more than just financial support, they require
community and creative ease to think bigger, celebrate brighter and
produce their best work," said Victoria David, Brand
Director, CÎROC. "We are excited to have had the opportunity to
unveil Woody as the first member of the program's inaugural class
in Park City, where fresh new
stories and inspiration can come to life on a global stage and
cannot wait to see what we create with Erika."
The BDCR will continue its commitment to empowering creators by
participating in other major cultural events, where the complete
inaugural class will have further opportunities to expand on their
creative endeavors and ultimately premier projects that will help
shape the culture of tomorrow.
CÎROC encourages people of legal drinking age to celebrate
responsibly. Stay up to date with the latest news, cocktails and
exciting social content by following the conversation at
@CIROC.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine
French grapes; a process inspired by over a century of wine-making
expertise and craftsmanship, providing a crisp, clean taste and
citrus nose. Launched nationwide in January 2003, DIAGEO's
ever-expanding flavor portfolio includes CÎROC RED BERRY, CÎROC
COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO,
CÎROC SUMMER WATERMELON, CÎROC SUMMER CITRUS, CÎROC PASSION and
CÎROC LIMONATA. In June 2018, the makers of CÎROC entered the
brown spirits category with the introduction of CÎROC VS, Fine
French Brandy. In April 2022, the brand entered the
ready-to-drink market, bringing the spirit of luxury and culture to
the category with CÎROC Vodka Spritz.
About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC
and Ketel One vodkas, Casamigos, DELEÓN and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness. Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE)
and their products are sold in more than 180 countries around the
world.
For more information about Diageo, their people, brands,
and performance, visit www.diageo.com. Visit Diageo's
global responsible drinking resource, www.DRINKiQ.com,
for information, initiatives, and ways to share best practice.
Follow on Instagram for news and information about Diageo North
America: @Diageo_NA.
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