Guild Esports PLC Guild Esports partners with trading platform eNDX (5363X)
December 21 2023 - 1:00AM
UK Regulatory
TIDMGILD
RNS Number : 5363X
Guild Esports PLC
21 December 2023
Press Release
21 December 2023
Guild Esports PLC
("Guild Esports", "Guild", or "the Company")
Guild Esports partners with esports trading platform eNDX
Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global
gaming-focused media business, is pleased to announce that it has
entered a one-year rolling partnership with eNDX, an esports
player-focused virtual trading platform, to add players from the
Company's Counter-Strike rosters into eNDX's tradable pool.
Guild will receive a percentage of revenue generated from the
trading of Guild players on the site. The partnership is estimated
to be worth up to six figures based on projected user acquisition
and trading volume.
The eNDX platform enables users to trade virtual shares in
professional Counter-Strike esports players that have agreed to be
featured on the platform. As a result of the partnership Guild's
professional rosters in the esport will be incorporated into the
eNDX trading platform, allowing fans to buy and sell shares in
their favourite Guild Counter-Strike players. Both of Guild's
Counter-Strike teams will be added, the Guild Eagles and Guild's
all-female Counter-Strike team.
eNDX's trading and fan-engagement platform is already utilised
by several established esports organisations such as Cloud9, BIG,
Team Singularity and Endpoint. Guild is eNDX's first esports
partner to add both its male and female Counter-Strike rosters to
the eNDX platform, enhancing Guild's visibility with new
audiences.
Given that the audience size of the Counter-Strike Paris Major
2023 peaked at 1.5 million viewers (source: Esports Charts , 2023 )
, the partnership also represents a significant opportunity for
Guild to leverage eNDX's platform to expand its reach and connect
with Counter-Strike fans. This will include, in addition to
European audiences, fans from esports growth territories and
regions including Latin American states such as Argentina and
Brazil where the platform has recorded strong growth. Guild's
social media following in LatAm is in excess of one million
spanning Guild and Guild talent channels and the platform's strong
penetration in this region is expected to facilitate the Company's
further engagement with these fans.
With a cap of 21 million shares available per athlete, the eNDX
platform offers a finite and secure trading experience where users
aged 18 and above can actively buy, sell and collect digital
versions of Counter-Strike players.
Jasmine Skee, CEO of Guild Esports , said: "Our partnership with
eNDX establishes Guild's presence within the esports player trading
landscape, as we become the first esports organisation to introduce
both their male and female rosters onto this platform. As well as
allowing users to trade in the future performance of their
favourite players, eNDX provides a unique opportunity for driving
fan engagement. We are delighted to see our exciting players added
to this platform which offers a new avenue for fan participation
within the overall esports experience."
For further information please contact:
Guild Esports
Jasmine Skee via Tancredi +44 207 887
Chief Executive 7633
-------------------------
Tennyson Securities
-------------------------
Corporate Broker
Peter Krens +44 207 186 9030
-------------------------
Tancredi Intelligent Communication
Media Relations
-------------------------
Helen Humphrey
Charlie Hobbs +44 7449 226 720
Jasmine Gadhavi +44 7897 557 112
guild@tancredigroup.com +44 7931 435 236
-------------------------
About Guild Esports:
Guild Esports PLC is a global gaming-focused media business that
fields professional players in gaming competitions under the Guild
banner. Our in-house training academy aims to attract and nurture
the best esports talent, and our goal is to provide the ultimate
entertainment experience alongside a distinctive lifestyle brand
authentic to the esports community worldwide. Guild is led by an
experienced management team of entertainment sector and esports
veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the Main
Market of the London Stock Exchange (ticker: GILD) and on the OTCQB
Venture Market in the United States (ticker: GULDF). Please visit
www.guildesports.com for more information.
About eNDX:
eNDX redefines fan engagement by enabling users to buy and trade
shares in their favourite players within a transparent and fair
market. Built on blockchain technology, each share ensures clear
ownership and is securely held in the trader's account. Users can
easily start trading by creating an account, making a deposit, and
accessing the platform's features. eNDX has solidified its position
in the esports trading landscape by collaborating with industry
giants such as Vitality and Cloud9 during its BETA phase. Please
visit https://csgo.endx.gg/landing for more information.
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