Taptica International Ltd Integration Update
April 26 2019 - 1:02AM
RNS Non-Regulatory
TIDMTAP
Taptica International Ltd
26 April 2019
26 April 2019
Taptica International Ltd
("Taptica," or the "Group")
Integration Update:
Tremor Video and RhythmOne combine video advertising
capabilities
Taptica International Ltd (AIM: TAP), a global leader in
advertising technologies for brand advertising and
performance-based mobile marketing, announces that the Group's
brand advertising division, Tremor Video DSP, has successfully
combined its video advertising capabilities with RhythmOne to
launch Private Marketplace Packages ("PMPs").
The Group will now be able to provide advertisers with premium
supply inventory through owned, controlled and extended packages,
known as Tremor Video PMPs. This will enable marketers to share
their stories with unique, highly relevant and qualified audiences
with Tremor Video PMPs providing high-quality video supply through
invitation-only, auction-based marketplaces owned and operated by
Taptica (previously RhythmOne). Additionally, these PMPs utilise
the Company's RhythmGuard technology, ensuring their scalability,
precision and quality.
The PMP offering will include four different types:
-- Contextual - increasing the relevance of advertisers' messaging through content targeting
-- Demographic - ensure advertisers engage target audiences effectively based on age and gender
-- Performance - reach consumers across desktop, mobile and connected TV (CTV)
-- Advanced TV - captivate key audiences within high-quality and
highly viewable content across CTV
Ofer Druker, Chief Executive Officer of Taptica International,
commented:
"Combining RhythmOne's and Taptica's video advertising
capabilities was a key element of the rationale underpinning the
merger of the two businesses and the launch of Tremor Video PMPs
will allow advertisers to show their videos in some of the most
highly sought-after environments in the digital space.
"We look forward to beginning to capitalise on the synergies
generated by the merger with the launch of Tremor Video PMPs
serving as an excellent example of the opportunities that we expect
to deliver in the near-term."
For further information or enquiries please contact:
Taptica International Ltd Tel: +972 3 545 3900
Tim Weller, Non-Executive Chairman
Yaniv Carmi, Chief Financial Officer
finnCap Ltd Tel: +44 20 7220 0500
Jonny Franklin-Adams
James Thompson
Hannah Boros
Vigo Communications Tel: +44 20 7390 0230
Jeremy Garcia
Antonia Pollock
Charlie Neish
About Taptica
Taptica International Ltd is a global leader in advertising
technologies, operating in more than 70 countries. It has three
core divisions: Tremor Video DSP (brand advertising), Taptica
(performance advertising) and a Media division.
Tremor Video DSP helps advertisers deliver impactful brand
stories across all screens through the power of creative video
intelligence-innovative video technology combined with advanced
audience data and captivating creative. Tremor Video is one of the
largest and most innovative video advertising companies in North
America, with offerings in CTV, influencer marketing, and private
marketplaces.
The Taptica performance business is an end-to-end mobile
technology advertising platform that helps the world's top brands
reach their most valuable users with the widest range of traffic
sources available today. Its proprietary technology leverages big
data to target quality media at scale. It works with more than 600
advertisers including Amazon, Alibaba, Bytedance, Netmarble,
Stubhub and OpenTable.
Taptica International Ltd is headquartered in Israel and
maintains offices throughout the US and Canada, Asia-Pacific,
Europe, India, and Latin America, and is traded on the London Stock
Exchange (AIM: TAP).
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END
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