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Tremor International Ltd
24 August 2023
24 August 2023
Tremor International Ltd
("Tremor" or the "Company")
Cross-Platform Planner Gains Momentum as CTV Revenue Climbs
A+E Networks, FOX Corp and soon TelevisaUnivision are early
adopters of Cross-Platform Planner
Launches first-to-market auto-allocation feature allowing for
budget optimization in a single step across linear and digital
Tremor International, the parent company of the unified Nexxen
advertising technology platform with deep expertise in video and
Connected TV ("CTV"), today shared momentum of its Cross-Platform
Planner among broadcasters, as well as new functionality as a
result of ongoing technology investment. Launched in April, the
planner enables advertisers to optimize cross-screen video
campaigns while maximizing reach across broadcasters' inventory,
substantially advancing the ad buying experience. Further
streamlining the process, the new addition of a first-of-its-kind
Auto Budget Allocation feature facilitates budget fluidity across
linear and digital, and within a broadcaster's portfolio, through a
single step, to achieve maximum media efficiency across a
broadcaster's entire footprint.
Nexxen's Cross-Platform Planner uses advanced, unified data sets
to provide holistic cross-channel optimization - across linear and
digital - ultimately overcoming silos and reducing waste. Early
adopters of the tool, A+E Networks, FOX Corp and soon
TelevisaUnivision, are maximizing advertisers' working media at a
time when many brands and agencies are building strategies to reach
consumers across screens.
"Helping advertisers optimize their cross-screen video campaigns
across our inventory is one of our top priorities, and Nexxen's
Cross-Platform Planner is assisting us in delivering this
optimization like never before," said Roseann Montenes, Head of
Strategic Audience Solutions/Partnerships and Alternative Currency
Measurement, A+E Networks. "There are few, if any, tools in the
market that blend linear and digital audiences together like the
Cross-Platform Planner, and we're excited to see the ways in which
it allows our advertisers to connect with our viewers without
duplication and at scale."
"As cross-screen viewing accelerates, it's essential that we
continue to provide the necessary tools and technology to simplify
all aspects of planning, targeting and measuring for our agency and
advertising partners across the entire FOX Corp portfolio," said
Darren Sherriff, VP Advertising Technology Solutions, FOX Corp.
"Nexxen's suite of buy- and sell-side technology, and the
cutting-edge Cross-Platform Planner, provide us with enhanced tools
that allow advertisers to optimize their campaigns across our
leading portfolio and deliver on the promise of true cross-screen,
effective frequency management in a more efficient and easier
manner."
"Our entire industry is searching for tools that allow for
ultimate flexibility in planning across linear and digital, which
is exactly what Nexxen's Cross-Platform Planner brings to the
table," said Brian Lin, SVP of Product Management, Advertising,
TelevisaUnivision. "With it, broadcasters like us can offer
advertisers cross-screen planning from dollar one, so they can
reach audiences more efficiently than ever."
While Nexxen's Cross-Platform Planner was initially equipped to
solve for unduplicated reach across linear and digital given a
fixed budget split, the new Auto Budget Allocation feature delivers
automatically allocated budgets, down to the dollar, across a
client's entire portfolio of assets, while considering advanced
audience targeting, business objectives and constraints, such as
those based on impressions or CPMs. Now, broadcasters can balance a
buyer's preferred outcome with their own optimal yield management;
soon, buyers will be able to access the tool as well, where this
ability is even more critical when activating across an array of
inventory types and across multiple sellers.
"We're thrilled to see the momentum we're gaining across the
platform and particularly with our Cross-Platform Planner, as
broadcasters realize what a game-changer this tool can be both for
their monetization, and the advantages and efficiency they can
offer their advertisers. Post-rebrand to Nexxen, we continue to
invest in our technology and greatly value the support and feedback
we're getting from our clients as we do," said Kenneth Suh, Chief
Strategy Officer, Nexxen. "One example of this investment is the
Auto Budget Allocation feature, which we believe answers the market
need for greater fluidity and control over spend amongst streaming
properties and enables more informed scenario planning against
strategic audience targets."
In H1 2023, Nexxen grew its CTV revenue to $45.9 million, which
reflected year-over-year growth of 17%.
About Tremor International
Tremor International, the parent Company of the Nexxen portfolio
of advertising technology products and platforms, empowers
advertisers, agencies, publishers and broadcasters around the world
to utilize video and Connected TV in the ways that are most
meaningful to them. Comprised of a demand-side platform (DSP),
supply-side platform (SSP), ad server and data management platform
(DMP), Tremor International, through its Nexxen-branded products
and platforms, delivers a flexible and unified technology stack
with advanced and exclusive data at its core. The Company's robust
capabilities span discovery, planning, activation, measurement and
optimization - available individually or in combination - all
designed to enable partners to reach their goals, no matter how
far-reaching or hyper niche they may be.
Tremor is headquartered in Israel and maintains offices
throughout the United States, Canada, Europe and Asia-Pacific, and
is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ
(TRMR).
For more information, visit www.tremorinternational.com and to
learn more about the Company's recent rebranding, please visit
www.nexxen.com.
PR Contact:
Caroline Smith, Vice President, Communications, Nexxen
csmith@nexxen.com
Forward Looking Statements
This press release contains forward-looking statements,
including forward-looking statements within the meaning of Section
27A of the United States Securities Act of 1933, as amended, and
Section 21E of the United States Securities and Exchange Act of
1934, as amended. Forward-looking statements are identified by
words such as "anticipates," "believes," "expects," "intends,"
"may," "can," "will," "estimates," and other similar expressions.
However, these words are not the only way Nexxen, its parent
company, Tremor International, and its affiliates identify
forward-looking statements. All statements contained in this press
release that do not relate to matters of historical fact should be
considered forward-looking statements, including without limitation
statements regarding the partnership with customers such as A+E
Networks, FOX Corp and TelevisaUnivision and any benefits thereof,
our tech stack, products (including the Cross-Platform Planner) and
any other offerings of Nexxen and/or any of its subsidiaries or
affiliates. These statements are neither promises nor guarantees
but involve known and unknown risks, uncertainties and other
important factors that may cause the Nexxen group's actual results,
performance or achievements to be materially different from its
expectations expressed or implied by the forward-looking
statements. Nexxen cautions you not to place undue reliance on
these forward-looking statements. For a more detailed discussion of
these factors, and other factors that could cause actual results to
vary materially, interested parties should review the risk factors
listed in Tremor International's most recent Annual Report on Form
20-F, which was filed with the U.S. Securities and Exchange
Commission (www.sec.gov) on March 7, 2023. Any forward-looking
statements made by us in this press release speak only as of the
date of this press release, and we do not intend to update these
forward-looking statements after the date of this press release,
except as required by law.
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END
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