TIDMTRMR
Tremor International Ltd
15 December 2023
Reach announcement*
15 December 2023
Tremor International Ltd
("Tremor" or the "Company")
Nexxen SSP Partners with Taiv to Expand CTV OOH Offering
The partnership aims to bring new opportunities in a growing
category to brands and advertisers
Nexxen, a global, unified advertising technology platform with
deep expertise in video and Connected TV ("CTV"), today announced a
partnership between its supply-side platform, Nexxen SSP, and out
of home ("OOH") advertising group Taiv to offer connected TV
("CTV") OOH opportunities to clients across the advertising
ecosystem. The partnership delivers immersive, high impact ad
experiences, reaching audiences on the biggest and most prominent
screens in sports bars and restaurants across major designated
market areas spanning the United States.
Specifically, Taiv's ad units - strategically positioned
alongside premium content, such as live sports - offer an increased
level of engagement in high traffic environments. With an average
of eight screens per venue and numerous large format displays
measuring over 10 feet, this partnership presents an effective new
way for advertisers to connect with consumers while they are away
from their homes and in more social environments, hitting yet
another CTV touchpoint (e.g. out of home). It is one element of
Nexxen's larger CTV OOH offering.
"We've always been all in on CTV, and our partnership with Taiv
brings broadened reach, increased visibility and enhanced scale to
leading brands and advertisers looking to capitalize on CTV OOH
formats," said John Rogers, Vice President, Business Development at
Nexxen. "By leveraging Taiv's extensive network of screens in
sports bars and restaurants across the US, our clients have the
chance to connect with their audiences in entirely new spaces."
"We are thrilled to collaborate with Nexxen on expanding our
reach in the CTV OOH advertising space," said Tony Siconolfi, Chief
Revenue Officer at Taiv. "Together, we're creating a dynamic
platform to provide compelling marketing messages alongside premium
live sports content, and we can't wait to see how advertisers take
advantage of this offering."
About Nexxen
Under the parent Company Tremor International (AIM / NASDAQ:
TRMR), Nexxen empowers advertisers, agencies, publishers and
broadcasters around the world to utilize video and Connected TV in
the ways that are most meaningful to them. Comprised of a
demand-side platform (DSP), supply-side platform (SSP), ad server
and data management platform (DMP), Nexxen delivers a flexible and
unified technology stack with advanced and exclusive data at its
core. Our robust capabilities span discovery, planning, activation,
measurement and optimization - available individually or in
combination - all designed to enable our partners to reach their
goals, no matter how far-reaching or hyper niche they may be. For
more information, visit nexxen.com .
About Taiv
Taiv uses AI to make business TV more engaging, profitable, and
easier to manage, starting with bars and restaurants. We've built
proprietary tech that uses computer vision to watch live TV and
improve the content with contextually aware commercials, content,
and games. Our tech also automates the manual AV tasks that venues
have to do every day. For more information, visit www.taiv.tv .
For further information please contact:
Tremor International Ltd.
PR Contact:
Caroline Smith, Vice President, Communications, Nexxen
csmith@nexxen.com
IR Contact:
Billy Eckert, Vice President of Investor Relations
ir@tremorinternational.com
KCSA (U.S. Investor Relations)
David Hanover, Investor Relations
tremorir@kcsa.com
Vigo Consulting (U.K. Financial PR & Investor Relations)
Jeremy Garcia / Peter Jacob / Aisling Fitzgerald
Tel: +44 20 7390 0230 or tremor@vigoconsulting.com
Cavendish Capital Markets Ltd.
Jonny Franklin-Adams / Charlie Beeson / George Dollemore
(Corporate Finance)
Tim Redfern / Harriet Ward (ECM)
Tel: +44 20 7220 0500
Forward Looking Statements
This press release contains forward-looking statements,
including forward-looking statements within the meaning of Section
27A of the United States Securities Act of 1933, as amended, and
Section 21E of the United States Securities and Exchange Act of
1934, as amended. Forward-looking statements are identified by
words such as "anticipates," "believes," "expects," "intends,"
"may," "can," "will," "estimates," and other similar expressions.
However, these words are not the only way Nexxen identifies
forward-looking statements. All statements contained in this press
release that do not relate to matters of historical fact should be
considered forward-looking statements, including without limitation
statements regarding the appointment of new executives and any
benefits thereof, any references to our tech stack, other products
and/or offerings of Nexxen and any other subsidiaries affiliates.
These statements are neither promises nor guarantees but involve
known and unknown risks, uncertainties and other important factors
that may cause the Nexxen group's actual results, performance or
achievements to be materially different from its expectations
expressed or implied by the forward-looking statements. Nexxen
cautions you not to place undue reliance on these forward-looking
statements. For a more detailed discussion of these factors, and
other factors that could cause actual results to vary materially,
interested parties should review the risk factors listed in Tremor
International's most recent Annual Report on Form 20-F, which was
filed with the U.S. Securities and Exchange Commission
(www.sec.gov) on March 7, 2023. Any forward-looking statements made
by us in this press release speak only as of the date of this press
release, and we do not intend to update these forward-looking
statements after the date of this press release, except as required
by law.
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END
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