RNS Number : 8373R

Sosandar PLC

03 March 2023

3 March 2023

Sosandar plc

("Sosandar" or the "Company")

Director/PDMR Dealing

Sosandar PLC (AIM: SOS), one of the fastest growing fashion brands in the UK, creating quality, trend-led products for women of all ages, announces that Lesley Watt, Non-Executive Director, purchased 43,184 ordinary shares of 0.1 pence each in the capital of the Company ("Ordinary Shares") at a price of 23 pence per Ordinary Share. Following this purchase which took place on 02 March 2023, Lesley Watt's total beneficial interest is in 43,184 Ordinary Shares, equal to approximately 0.02 per cent. of the Company's issued share capital.

Further details of the purchase can be found in the Notification of Dealing Form below.


  Sosandar plc                                         www.sosandar.com 
  Julie Lavington / Ali Hall, Joint CEOs                    c/o Alma PR 
   Steve Dilks, CFO 
  Singer Capital Markets (Nominated Adviser 
   & Broker) 
   Peter Steel / Tom Salvesen / Alaina Wong / 
   Alex Emslie                                     +44 (0) 20 7496 3000 
  Alma PR Limited (Financial PR)                   +44 (0) 20 3405 0205 
  Sam Modlin / Matthew Young                      sosandar@almapr.co.uk 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

        Details of the person discharging managerial responsibilities 
   1     / person closely associated 
  a)    Name                              Lesley Watt 
      --------------------------------  ---------------------------------- 
        Reason for the notification 
  a)    Position/status                   Non-Executive Director 
      --------------------------------  ---------------------------------- 
  b)    Initial notification              Initial Notification 
      --------------------------------  ---------------------------------- 
        Details of the issuer, emission allowance market participant, 
   3     auction platform, auctioneer or auction monitor 
  a)    Name                              Sosandar PLC 
      --------------------------------  ---------------------------------- 
  b)    LEI                               2138004313MO7RXAVA37 
      --------------------------------  ---------------------------------- 
        Details of the transaction(s): section to be repeated 
   4     for (i) each type of instrument; (ii) each type of transaction; 
         (iii) each date; and (iv) each place where transactions 
         have been conducted 
  a)    Description of the                Ordinary Shares of 0.1p each 
         financial instrument, 
         type of instrument 
         Identification code 
      --------------------------------  ---------------------------------- 
  b)    Nature of the transaction         Purchase of Ordinary Shares 
      --------------------------------  ---------------------------------- 
  c)    Price(s) and volume(s)               Price(s)     Volume(s) 
                                              23 pence     43,184 
      --------------------------------  ---------------------------------- 
  d)    Aggregated information            n/a - single transaction 
         - Aggregated volume 
         - Price 
      --------------------------------  ---------------------------------- 
  e)    Date of the transaction           2 March 2023 
      --------------------------------  ---------------------------------- 
  f)    Place of the transaction          London Stock Exchange, XLON 
      --------------------------------  ---------------------------------- 

About Sosandar PLC

Sosandar is one of the fastest growing women's fashion brands in the UK targeting style conscious women who have graduated from price-led alternatives. The Company offers this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine, and chic. The business sells predominantly own-label exclusive product designed in-house.

Sosandar's product range is diverse, providing its customers with an array of choice for all occasions across all women's fashion categories. The company sells through Sosandar.com and has brand partnerships in place with Next, John Lewis, Marks & Spencer, The Very Group, JD Williams and J Sainsbury.

Sosandar's strategy is to continue growing brand awareness and expand its customer database, whilst also further driving its high levels of customer retention. This is achieved through its exceptional products, seamless customer experience and impactful, lifestyle marketing activities all of which is underpinned by combining innovation with data analysis.

Sosandar was founded in 2016 and listed on AIM in 2017. More information is available at www.sosandar-ir.com

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(END) Dow Jones Newswires

March 03, 2023 03:12 ET (08:12 GMT)

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