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Date:
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5 November 2024
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On behalf of:
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Sosandar plc ('Sosandar' or 'the
Company')
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Embargoed until:
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0700hrs
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Sosandar plc
Licensing agreement signed with NEXT for Sosandar homewares
range
Sosandar plc (AIM: SOS), the women's
fashion brand, creating quality, trend-led products for all ages,
is delighted to announce it has signed a licensing agreement with
NEXT for a Sosandar homeware range.
Following the success of Sosandar's
clothing range sold through NEXT, NEXT is extending its partnership
to licensing the Sosandar brand to develop a homeware range. NEXT
is one of the largest homeware retailers in the UK and the
licensing deal will combine NEXT's sourcing and quality expertise
with Sosandar's design inspiration. The range will include a full
set of living room furniture and accessories, including sofas,
accent chairs, rugs and lighting. It will be sold online
exclusively at NEXT.co.uk and expects to launch in Autumn
2025.
This licensing agreement, which
requires no capital expenditure for the Company, is part of
Sosandar's ongoing strategy to leverage its strong and growing
brand awareness, with a focus on further broadening its reach and
continuing to drive brand equity.
Ali
Hall and Julie Lavington, Co-CEOs commented:
"It is a proud
moment for the Sosandar brand to be licensing through NEXT, a
testament to the strength of what we have built. This is a
fantastic opportunity to leverage our brand equity and extend the
success Sosandar has had through third party partnerships with
little risk and no capital expenditure. We will combine NEXT's
specialist technical and sourcing skills with our design aesthetic
and understanding of Sosandar customers to deliver an exciting and
unique product range. Importantly, the homeware range will broaden
our reach into new audiences and enable existing customers to
deepen their affinity to our brand."
Enquiries
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Sosandar plc
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www.sosandar.com
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Julie Lavington / Ali Hall, Joint
CEOs
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c/o Alma PR
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Steve Dilks, CFO
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Singer Capital Markets
Peter Steel / Tom Salvesen / Alaina
Wong
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+44 (0) 20 7496 3000
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Alma Strategic Communications
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+44 (0) 20 3405 0205
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Sam Modlin / Rebecca Sanders-Hewett
/ Kinvara Verdon
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sosandar@almastrategic.com
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About Sosandar plc
Sosandar is an established women's
fashion brand in the UK, targeting style conscious women who have
graduated from lower quality, price-led alternatives. The Company
offers this underserved audience fashion-forward, affordable,
quality clothing to make them feel sexy, feminine, and chic. The
business sells predominantly own-label exclusive product designed
and tested in-house.
Sosandar's product range is diverse,
providing its customers with an array of choice for all occasions
across all women's fashion categories. The company sells through
Sosandar.com and its own stores, and has a number of high value
brand partnerships including with NEXT and Marks &
Spencer.
Sosandar's success has been built on
an exceptional product range, seamless customer experience and
impactful, lifestyle marketing, all of which is underpinned by
combining innovation with data analysis. Our growth strategy is
focused on continuing to grow brand awareness and expand our
addressable market and routes to market, reaching customers
wherever they wish to shop. This is achieved both through
direct to consumer channels and through chosen third party
partners.
Sosandar was founded in 2016 and
listed on AIM in 2017. More information is available at
www.sosandar-ir.com
About NEXT plc
NEXT plc (LON: NXT) is a FTSE 100
company based in Leicester, England and is one of the UK's leading
online clothing retailers. NEXT has around 460 stores in the UK and
Ireland and an online presence in over 70 countries selling the
NEXT brand and over 700 other fashion, home and beauty brands
including Sosandar.
