CHANGGE CITY and BEIJING, China, July 30 /PRNewswire-Asia-FirstCall/ -- Zhongpin Inc. ("Zhongpin", Nasdaq: HOGS), a leading meat and food processing company in the People's Republic of China, today announced that it presented Zhongpin's experience in applying integrated industrial engineering and information technologies at the "National Conference for Advances in Industrial and Information Technologies Applied in the Consumer Goods Industry." The conference was held by the Chinese Ministry of Industry and Information Technology (MIIT) in Zhengzhou in Henan province on July 15, 2009. Attending the conference were 79 representatives from many companies, plus senior officials from the Chinese government. As the only company from Henan province to present, Zhongpin was selected as the sole representative to present within the domestic food processing industry. A total of 10 companies from diverse industries introduced and explained their process engineering and IT innovations and results. Companies that presented included the Haier Group, Qingdao Hong Ling Company, Shanghai Metersbonwe Fashion & Accessories Co., and others. Zhongpin's presentation was titled "Enhancing Competitiveness by Applying Integrated Industrial Process Engineering and Information Systems." Mr. Xianfu Zhu, Chairman and CEO of Zhongpin, said, "We are very pleased to have been the only representative presenting for the Chinese food processing industry at this influential and high-profile conference. Being selected shows the MIIT's recognition of the outstanding and innovative advances Zhongpin has made in its integrated operations, management, and accounting IT system and also highlights the kinds of major advances that can be achieved by applying advanced industrial process technology to China's food processing industry. "Zhongpin has invested extensively to industrialize its traditional food processing and has leveraged those industrial process advances with modern information systems. The result is dramatically higher efficiency and profitability, stronger competitiveness, and a new foundation for sustainable long-term success. "Zhongpin's advances and integration of industrial engineering and information technology, applied to most of our processes, have resulted in Zhongpin having the leading vertically integrated supply chain in the food processing industry, which also ensures the very high quality and safety of our products. We are confident these investments will help maximize our value for shareholders and further strengthen our customers' satisfaction and our market position in the food processing and supply business." About Zhongpin Zhongpin Inc. is a meat and food processing company that specializes in pork and pork products, fruits, and vegetables in China. Its distribution network in China covers 20 provinces plus Beijing, Shanghai, Tianjin, and Chongqing and includes more than 3,000 retail outlets. Zhongpin's export markets include the European Union and Southeast Asia. For more information about Zhongpin, please visit Zhongpin's website at http://www.zpfood.com/ . Safe harbor statement Certain statements in this news release are forward-looking statements made under the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. Zhongpin has based its forward-looking statements largely on its current expectations and projections about future events and trends that it believes may affect its business strategy, results of operations, financial condition, and financing needs. These projections involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, which may include but are not limited to such factors as downturns in the Chinese economy, unanticipated changes in product demand, any effect from the A(H1N1) virus on Zhongpin's market or sales, interruptions in the supply of live pigs and or raw pork, poor performance of the retail distribution network, delivery delays, freezer facility malfunctions, Zhongpin's ability to build and commence new production facilities according to intended timelines, the ability to prepare Zhongpin for growth, the ability to predict Zhongpin's future financial performance and financing ability, changes in regulations, and other information detailed in Zhongpin's filings with the United States Securities and Exchange Commission. You are urged to consider these factors carefully in evaluating Zhongpin's forward-looking statements and are cautioned not to place undue reliance on those forward-looking statements, which are qualified in their entirety by this cautionary statement. All information provided in this news release is as of the date of this release. Zhongpin does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required by law. For more information, please contact: Zhongpin Inc. Mr. Sterling Song (English and Chinese) Investor Relations Manager Tel: +86-10-8286-1788 x101 in Beijing Email: Mr. Warren (Feng) Wang (English and Chinese) Chief Financial Officer Tel: +86-10-8286-1788 in Beijing Email: Christensen Mr. Yuanyuan Chen (English and Chinese) Tel: +86-10-5971-2001 in Beijing Mobile: +86-139-2337-7882 in Beijing Email: Mr. Tom Myers (English) Mobile: +86-139-1141-3520 in Beijing Email: DATASOURCE: Zhongpin Inc. CONTACT: Zhongpin Inc.: Sterling Song (English and Chinese), Investor Relations Manager at +86-10-8286-1788 x101 in Beijing or ; Warren (Feng) Wang (English and Chinese), Chief Financial Officer at +86-10-8286-1788 in Beijing or ; Or, at Christensen: Yuanyuan Chen (English and Chinese) at +86-10-5971-2001 in Beijing, Mobile: +86-139-2337-7882 in Beijing or ; Tom Myers (English), +86-139-1141-3520 in Beijing or Web site: http://www.zpfood.com/

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