MONTEREY, Calif., May 2, 2024
/PRNewswire/ -- A first-of-its-kind tech-focused automotive event
that vows to rev up Monterey Car Week has partnered with national
classic and collector car auction company Mecum Auctions, host of
The World's Largest Collector Car Auction®, as its Title
Sponsor.
Monterey Motorsports Festival debuts Saturday, Aug. 19, at the expansive Monterey Fair
& Event Center, promising distinct, immersive counterpoints to
current Car Week experiences.
Showcasing all types of moving technologies — ranging from
exotic cars to off-road and hyper-cool, tech-focused equipment and
heavy steel — MMF provides automotive fans with opportunities to
roam the grounds, connect with the business world, and enjoy food
and entertainment well into the night. Open from 11 a.m. to 10 p.m., this first-of-its-kind event
continues well past sunset, offering MMF Under the Lights, with
nighttime viewing, live entertainment, dancing groups, racing
simulators, food courts, outdoor bars, and more.
A long-time participant in Monterey Car Week through its
renowned Daytime Auction (this year held Aug. 17-19 at Monterey Hyatt Regency Hotel &
Spa on Del Monte Golf Course), Mecum hosts large-scale collector
car auctions all over the country throughout the entire calendar
year. Founded by company President Dana Mecum in 1988, Mecum is headquartered in
Walworth, Wisconsin, and is the
host of The World's Largest Collector Car Auction® held each
January in Kissimmee, Florida.
Mecum provides an end-to-end experience for the classic car
collector — from inquiry to consignment, financing to
transportation, hammered sold to title transfer. More
information can be found at the company's
website, www.mecum.com.
Spread out over 22 acres; the Monterey Motorsports Festival is
divided into the following 12 distinct areas:
- MMF Downtown
- Indoor VIP Lounge
- Main Stage
- The Greens at MMF
- 2 Wheels at MMF
- MMF Small Business Hall of Fame
- MMF Outdoors
- MMF Off-Road
- MMF Heavy Steel
- MMF Technology Lawns
- MMF for Kids
Monterey Motorsports Festival provides eclectic experiences for
everyone, from gearheads and tech enthusiasts who love big toys to
those who want to soak up the excitement of revving engines in an
engaging, all-inclusive atmosphere.
MMF offers the following:
- New Technology Displays
- Automotive Displays, Exotics-Classics-Race-JDMs
- Off-Road Displays, All-Wheel Drive
- Motorcycles, New-Classics-Electric
- UTVs and ATVs, New and Future Technology
- Electric Bicycles Technologies, All Types
- Heavy Equipment Technologies, Excavators-Skid Steers, More
- Live Workshops and Demos
- Driving Simulators
- Meet and Greet with Influencers, Business Leaders
- Music and Entertainment
- International Food and Beverage
Throughout the day, participants can mingle with various
industry businesses, including car manufacturers, dealers,
motorcycle stores, electric technology reps, custom and off-road
shops and dealers, equipment brands, and suppliers.
Activities for both adults and children include racing
simulators, automotive video games, live PPF installations, live
detailing, technology demonstrations, photo booths, photography
demos, interactive motorsports-inspired children's areas, and
more.
MMF also strongly emphasizes philanthropy, with part of the
proceeds going to local charitable organizations.
General admission for MMF's all-day experience is $121.78, with young adults (ages 13-17) priced at
$51.02. There are discounts for
military, first responders, and public servants.
A VIP Lounge Experience, including live entertainment and
exclusive networking opportunities, catered food and beverages, and
more, costs $290.55.
For more information,
visit www.montereymotorsportsfestival.com.
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SOURCE Monterey Motorsports