10 Barrel Brewing Co. (“10 Barrel”), an award-winning pioneer in
the craft brewing industry and a subsidiary of Tilray Brands, Inc.
(NASDAQ: TLRY and TSX: TLRY), is thrilled to introduce its latest
innovations in the world of ready-to-drink canned cocktails:
Disco Lemonade and
AMF. These
spirited concoctions mark a bold expansion of 10 Barrel's esteemed
lineup of RTD cocktails, bringing a high-octane infusion of flavor
and fun to the party scene.
Disco Lemonade and AMF embody 10 Barrel's commitment to crafting
premium beverages that capture the essence of the party scene.
Developed by 10 Barrel's cocktail mastermind Ben Shirley, these
cocktails result from meticulous experimentation and a dedication
to using the finest, all-natural ingredients.
Disco Lemonade is a vibrant fusion of vodka,
real lemons, and a hint of huckleberry, offering a citrusy burst of
boogie-inspiring flavors perfect for any dance floor. Made with
real ingredients and no artificial flavors, Disco Lemonade is
specifically crafted to get the party started.
AMF pays homage to the classic cocktail with
its nostalgic neon blue hue and potent blend of vodka, rum, gin,
and tequila. A timeless party essential, AMF promises to light up
any gathering with its electrifying presence.
“With cocktails as funky as Disco Lemonade and AMF, we had an
obligation to craft a beverage that can turn any occasion up to
11,” says Ben Shirley, Innovation Manager at 10 Barrel Brewing.
“Disco Lemonade and AMF accomplish that goal and taste delicious
along the way. They’re perfect for any party, anytime.”
Both Disco Lemonade and AMF boast a formidable 13.9% alcohol by
volume, a testament to Shirley's expert craftsmanship and
dedication to delivering cocktails that pack a punch. Whether
sipped over ice or enjoyed straight from the can, these cocktails
elevate any occasion to new heights of revelry and excitement.
About 10 Barrel Brewing Co.
10 Barrel Brewing was born out of the adventurous spirit of
three friends who shared a love for beer and recreating outdoors.
Based in Bend, Oregon, 10 Barrel Brewing’s award-winning brew team
is known for innovating high-quality craft beers while staying true
to the brand’s original mission statement—"Drink Beer Outside." The
brewery embraces the “Optimistic Renegade” attitude, pushing
boundaries and challenging conventions in the craft beer space.
For further information about 10 Barrel Brewing Co. please visit
https://www.10barrel.com/ and follow @10barrelbrewing on
Instagram.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a leading
global cannabis lifestyle and consumer packaged goods company with
operations in Canada, the United
States, Europe, Australia, and Latin
America that is changing people's lives for the better – one
person at a time – by inspiring and empowering a worldwide
community to live their very best life, enhanced by moments of
connection and wellbeing. Tilray’s mission is to be the most
responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of well-being,
visit www.Tilray.com and follow @tilray on all social
platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical
facts constitute forward-looking information or forward-looking
statements (together, “forward-looking statements”) under Canadian
and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause actual
results, performance, or achievement to be materially different
from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form
10-K (and other periodic reports filed with the SEC)
of Tilray made with the SEC and available on
EDGAR. The forward-looking statements included in this
communication are made as of the date of this communication and the
Company does not undertake any obligation to publicly update such
forward-looking statements to reflect new information, subsequent
events, or otherwise unless required by applicable securities
laws.
For further information:
10 Barrel Brewing Co. Media:
Mike Misselwitz, Mimichaelm@wh1969.com
Tilray Brands Media:
Berrin Noorata, news@tilray.com
Tilray Brands Investors:
Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/67ce7ad8-c1aa-41b7-8583-f89f2ce8effe
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