Verizon and NBA expand multi-platform content and technology partnership with new innovation component
January 17 2018 - 10:30AM
Verizon and the National Basketball Association (NBA) today
announced an innovative, multi-year partnership that will deliver
one of the most comprehensive video streaming offerings of NBA
content – from live out-of-market games via NBA League Pass to
highlights, fantasy basketball, original programming and more – on
Yahoo Sports, Yahoo Fantasy and across Verizon’s family of media
brands.
As part of the partnership, beginning with NBA All-Star 2018 in
Los Angeles, the NBA and Verizon will unveil a series of innovative
collaborations leveraging Verizon’s leading 5G network and
technology designed to deliver premium NBA content and unique fan
experiences.
In addition, the NBA and Verizon will work together on enhanced
global Yahoo Fantasy experiences, including a new, simplified
Official NBA Fantasy format, flexible entry for fans to start their
fantasy season at any time, and customized fantasy highlight
packages.
Partnership highlights include:
- Access to purchase NBA League Pass in the U.S. – the league’s
out-of-market live game service co-managed by the NBA and Turner
Sports – on Yahoo Sports and other Verizon media platforms
- New daily show highlighting NBA action, storylines and
commentary available exclusively on Yahoo Sports and across
Verizon’s media platforms
- Development of augmented reality and other new forms of content
leveraging Verizon’s leading network technology in partnership with
the NBA
- Original sports and lifestyle programming utilizing the
league’s vast archive of NBA footage across Yahoo Sports and
Verizon’s media platforms
- Verizon’s “It’s on Us” program, which now makes up to eight NBA
League Pass games available to registered users, at no cost to the
consumer, to preview the League Pass subscription offering
“Verizon is uniquely positioned to partner with the NBA in a
first of-its-kind technology and content partnership that will
serve the NBA’s dynamic fan base with more live action, fantasy and
lifestyle content in addition to experiential opportunities in the
U.S. and globally through Yahoo Fantasy,” said Brian Angiolet, SVP,
Global Chief Media and Content Officer at Verizon. “With the
addition of live NBA games, highlights, classic footage, originals
and more to our mobile sports offering, Yahoo Sports and Verizon’s
family of media brands are becoming the first-screen for fans of
live sports, and a superior alternative for partners and
advertisers.”
“We are absolutely thrilled to extend and grow our unique
relationship with Verizon and its various media platforms,” said
Bill Koenig, NBA President, Global Content and Media
Distribution. “This expanded partnership allows us to tap
into Verizon’s expansive reach and new technologies to engage our
fans through a variety of innovative experiences.”
NBA content will be available to fans on any wireless carrier
later this season via Oath’s Yahoo Sports.
Watch Verizon Chairman and CEO Lowell McAdam and NBA
Commissioner Adam Silver talk about the new partnership via Yahoo
Sports
Verizon Communications Inc. (NYSE:VZ) (Nasdaq:VZ), headquartered
in New York City, has a diverse workforce of 160,100 and generated
nearly $126 billion in 2016 revenues. Verizon operates America’s
most reliable wireless network and the nation’s premier all-fiber
network, and delivers integrated solutions to businesses worldwide.
Its Oath subsidiary reaches about one billion people around the
world with a dynamic house of media and technology brands.
About Yahoo SportsYahoo Sports is innovating
the mobile sports experience for fans. Yahoo Sports is the
first screen for the next generation of sports fans worldwide, who
crave real-time personalized quality content and superior fan
experiences every day. Yahoo Sports is part of the Oath Network and
its billion members around the globe. Download the Yahoo
Sports app on iOS and Google Play.=
About the NBA The NBA is a global sports and
media business built around four professional sports leagues: the
National Basketball Association, the Women’s National Basketball
Association, the NBA G League and the NBA 2K League, set to launch
in May 2018. The NBA has established a major international
presence with games and programming in 215 countries and
territories in 50 languages, and merchandise for sale in more than
125,000 stores in 100 countries on six continents. NBA
rosters at the start of the 2017-18 season featured 108
international players from a record 42 countries and
territories. NBA Digital’s assets include NBA TV, NBA.com,
the NBA App and NBA League Pass. The NBA has created one of
the largest social media communities in the world, with 1.4 billion
likes and followers globally across all league, team, and player
platforms. Through NBA Cares, the league addresses important
social issues by working with internationally recognized
youth-serving organizations that support education, youth and
family development, and health-related causes.
VERIZON’S ONLINE NEWS CENTER: News releases, feature stories,
executive biographies and media contacts are available at Verizon’s
online News Center at www.verizon.com/news/. News releases are also
available through an RSS feed. To subscribe, visit
www.verizon.com/about/rss-feeds/.
Media contacts:Adria Tomaszewski908 809
2382Adria.tomaszewski@verizonwireless.com
Mike Wade201 892 4977mwade@nba.com
Verizon Communications (NYSE:VZ)
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