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How eSports Has Proven its Worth to the Betting Industry
The Coronavirus pandemic has caused huge disruption to sporting events around the world. Without those events taking place, the betting industry has almost come to a standstill.
However, thanks to eSports and virtual events, the bookmakers have managed to keep going.
The virtual services available are all created by the bookmakers themselves, and although some people do bet on them, many choose not to.
eSports are becoming more and more recognised by sports fans, and other than the odd small event, this has been the only true sport available to bet on.
During this time, new fans have jumped on board, people have been placing wagers and the entire eSports industry has proven its worth to the bookmakers who are currently relying on their competitions.
That is all great, but what does the future hold moving forward?
How Bookmakers and eSports are Moving Closer Together
What we have seen during the period where there was no sport is that bookmakers have embraced eSports.
We usually see bookmakers create betting offers for the biggest events in the world, and market those to their customers. Now we are seeing eSports involved, and you can check out all the latest eSports free bets and betting offers here.
Just by having these offers available on eSports is a huge step forward.
The betting industry is a great driver of traffic. Take football for example, there are some obscure football leagues around the world that used to receive minimal attention.
However, because bookmakers offer live betting and live streaming on their games, that attention has risen rapidly.
These players are specifically watching for betting purposes, but the fact is that they are watching and getting involved in the games. This will result in more people talking on social media, more google searches and plenty of other benefits.
Can this be a Sustained Partnership Moving Forward?
Both sides would benefit from this, and it would be great to see it happen. There is certainly a place for more eSports from bookmakers, and eSports are never going to turn down offers such as sponsorship from bookmakers.
A move into the US market for bookmakers such as William Hill could help this partnership grow.
eSports are big in the US, and many multimillion dollar events take place throughout the year. There will be an appetite to bet on these events from Americans, while bookmakers are looking for ways to stamp their authority on this new betting country.
For example, William Hill sponsoring an eSports event in the US and offering betting on it would gain them additional exposure in the country, while the financial side of things would benefit the eSports industry.
These two can, and should, work together in the long run.
Can eSports Breakthrough Thanks to This?
This will always be tough. When all is said and done, any new fans that have jumped on the bandwagon have sports that they will eventually return to.
What the eSports industry needs is to hang on to just a few of those and get others to keep up to date with what is happening, even if they no longer watch and bet on events.
Then they need to build their relationships further with the bookmakers. As we have mentioned sponsorship would be good for both parties.
Betting is not vital to eSports, but if bookmakers are prepared to back events, this should be welcomed.
Around the world, many people love playing, watching and betting on eSports. Numbers continue to rise, but for a proper breakthrough to happen, numbers will need to rise at an even faster rate.
