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If you are a blockchain startup, and you believe that you don’t need the right kind of marketing to promote your Blockchain project, think again. To get your blockchain startup off the ground, you have to bring your brainchild to investors’ attention. Luckily, we have compiled a list of ways through which you can promote your business and see it booming.
Create trust and build professional authority:
The global blockchain market has had a reputation for underhanded dealings in its struggling years. But, as the industry is booming with time and is expected to grow to more than $20 billion in the next five years, there is a need for professional authority in the game. To promote your blockchain projects, you need to establish your project into a real, legit business.
Start by providing users with an in-depth analysis of blockchain industry trends. Work on your basics and keep your policies simple and state the allocation of funds openly, to assure customers that their money is safe and secure and in the right place. Once you establish yourself as a trusted and genuine blockchain authority, you will be able to attract many potential investors.
Create a reliable website:
In this age of social media and technology, no business is successful without a marketing strategy and a trustworthy website. Create a website with clearly defined policies, goals, a clear mission, and “about us” pages. Make sure to include what your blockchain project offers, your team’s background, and token details. You can also add informative videos that showcase your vision. In short, a well- designed and well-written site can promote your blockchain project immensely.
Use influencers to promote:
As we discussed above, about the power of social media, use it as a way to promote your business. Partner up with an influencer and bring together communities to promote your blockchain business on social media. You do not have to look for a celebrity necessarily – anyone would do as long as they have knowledge about the cryptocurrency industry, and they know what they are saying. Out of many other ways, you can ask them to brand your business on their social media accounts by creating informative videos about the industry.
Publish a white paper:
A white paper is an authoritative report which is detailed and offers solutions to specific problems. It aims to cover all aspects of a problem, including; creating a basic understanding of the issue, help readers analyze the situation, or make a decision. Publishing a white paper on your blockchain project, which presents a prevalent issue and then offers solutions to it, can boost your project.
A white paper makes sure that your prospective customers and investors get every bit of information about your business and policies. This will help bridge the gap and create trust between you and your investors.
Visit Blockchain and Industry Conferences:
Visiting Blockchain conferences can help you make connections, not just with your competitors but also with potential investors. This will help you explore the industry and broaden your vision. Conferences are a great way to showcase your projects. Engage yourself in conversations and show that professional authority.
Promote your Blockchain Project wisely:
Lastly, it is imperative to know that you market your Blockchain project wisely. Promoting your Blockchain business comes with challenges and hurdles due to the common misconceptions about the industry. Deal wisely and overcome common misconceptions by imparting knowledge among your target audience.
