Mozverse: Why Leading Brands Will Want Their Own Virtual Presence in the Metaverse

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Whether it is Nike, Adidas, Gucci, or Ralph Lauren, leading brands are beginning to enter the metaverse. With a shift towards virtual meetings and an increasingly online lifestyle for many people around the world, businesses are starting to realize the presence of opportunities in the metaverse.

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Premium brands are realizing the need to stay competitive in the market as other brands are already making headway on creating their own Web3 presence and NFT offerings. It is unlikely that existing marketplaces in the metaverse will give them the control they desire. Mozverse is a platform that can help in both of these areas.

Business Opportunities Abound

Fashion sectors are among the early adopters of the metaverse and are taking the leap into adopting this technology by creating virtual fashion shows and clothing lines. Digital fashion through Augmented Reality allows for customers to try on clothes without ever leaving the comfort of their home. However, they’re not the only sector that is joining the metaverse.

 

Play-to-earn (P2E) gaming is allowing developers to incentivize users to play their game by giving them ownership over the items they buy or earn (NFTs). Users can then sell those NFTs at a profit and the developers can earn a royalty on each sale.

 

There are abundant opportunities for businesses to engage their audience through the metaverse. Clothing designers and art galleries alike can hold events where people can walk through digital exhibits or watch a virtual runway fashion show. All with reduced costs and planning efforts.

 

Stores of all kinds can set up shop in an endless number of virtual worlds and sell physical or digital goods to consumers. This also opens up monetary optionality for them by accepting a variety of payment currencies including crypto and fiat. The same stores can also buy virtual land or real estate and use it for advertising, lease it, or broker deals with other businesses in a variety of ways. Users then see the ad when in the virtual world, leading to a whole new way to experience advertisements.

Leading Brands Will Want Their Own Marketplaces on Web3

Every brand and company has a page on social media, but their domain name is the one place on the internet that is truly their own. The ability for companies to customize their social media pages is throttled by companies like Meta. However, these same companies can take their website domain in any direction they want. This includes tailoring every aspect of the browsing experience. 

 

Current marketplaces like OpenSea are like the aforementioned social media pages, but it comes with its limitations. For example, there doesn’t exist an ability for brands like Adidas to tailor the experience of buying Yeezy NFT that also comes with a redemption for a physical product.

 

Any major brand would want control over designing the customer experience. Every leading brand is going to want to create their own marketplace to accomplish that. This is where Mozverse comes in.

How Mozverse Can Help

While major brands may want to enter the NFT space, they don’t necessarily know how. Mozverse is offering international brands looking to create NFT collections the ability to accomplish such a goal. They help companies establish a Web3 presence in conjunction with a customized NFT marketplace. The business can then easily tailor the customer experience to their own specifications. 

 

Mozverse was founded with the goal of being a leading platform to help brands and businesses establish a presence in the virtual world of the metaverse. Their goal is to maximize Web3, NFT, and metaverse opportunities by providing businesses with a smooth experience in creating their own digital currency, NFT collection, or marketplace. Using Mozverse’s tools, businesses can set up the distribution of royalties, creation of unlockable content, perks, and the creation of NFTs without having to pay gas.

 

Overall, Mozverse is helping businesses contribute to virtual worlds and set up shop in the metaverse. Mozverse is constructing specific technology and tools to empower the end goal of an autonomous and open metaverse. 

The Mozverse Team

Mozverse was co-founded by Danny Mozlin and Zach Hirsch. Danny is a technology entrepreneur who works in a variety of cutting edge technology sectors. Zach is a rising social media influencer. Danny combines his experience with Augmented and Virtual Reality, blockchain, and brand strategies to fill a gap in emerging industries around the metaverse. A team of more than 20 designers, developers, and engineers help make Mozverse come to life in conjunction with Danny and Zach. They are focused on giving businesses and companies the tools and resources they need to create their own Web3 offerings within the metaverse.

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