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Rivalry Corp cured the mid-week blues by announcing the launch of its proprietary online casino platform Casino.exe on Wednesday. The interactive casino will mark its debut in Ontario and will serve to reimagine the betting experience for a younger audience that demands innovation. After all, the company owes a lot of its current success to its ability to tap into the latest cultural zeitgeist of its young audience, whose average age is 25.
Upon signing up, players will be able to enjoy eight casino games, which are expected to be complemented by great CA casino bonuses. However, this is just the beginning, because the firm has plans to expand much further, with a mobile app already scheduled to be rolled out very soon.
What is Casino.exe
In such a segregated market it is essential to stand out from the crowd and command attention which Rivarly hopes to do with the launch of Casino.exe. Born out of the sports betting and media company’s desire to continue to push the boundaries within the gaming industry, Rivalry hopes to continue to expand its presence as well as market offerings further with its debut.
Casino.exe is a revolutionary product that will allow customers to enjoy both current games such as Rushlane as well as four new games – Wheel of Time, Courier Sweeper, Bomb Squad and Penalty Shootout, through the interface of a vintage PC. Feeding into the nostalgia trend that has been dominating all industries, Casino.exe will put an entertaining spin on the traditional casino experience using a visual expression that the community has come to know and love.
The interactive platform will be available online to all markets where the company has an Isle of Man license as the company continues to diversify its product range and remain faithful to its brand while they scale.
Expanding Into The Casino Segment
This launch comes after Rivalry Corp debuted its first casino game Aviator, towards the end of last year. Flipping the traditional slot game layout of paylines and slot symbols on its head, Aviator determines the outcome of your bets in an entirely new and unique way.
Centered around a plane taking off and flying progressively higher, the game signaled the company’s first foray into the casino sphere. Keeping with the aviation theme, the bet multiplier increases as the plane reaches new heights, varying between 1 and 1 million until it ultimately flies away, hopefully reaching its destination.
The game quickly became a hit with the help of its innovative in-chat feature offering a much-desired social element to the game, and helping to create a community of like-minded players through its immersive layer of communication.
Straying far away from the competition, Aviator’s unique approach is a breath of fresh air among the gaming community. Its simple, fun, low-stakes gameplay makes it the perfect game for experienced players and those just starting their gambling journey.
Esports
Previously the company was putting all its efforts towards expanding its esports betting experience, Multiplayer Online Gambling Games category and traditional sports betting offering. Its new casino offerings will work hand in hand with its hugely successful MMOGG category, which was launched in 2021 following the debut of its proprietary Rushlane, an online casino racing game.
The online operator also announced in March, that it had expanded its sportsbook to include mobile esports, allowing its customers to wager on competitive esports played on mobile devices. Its MMOGG category now also includes Call of Duty Mobile, Free Fire and League of Legends Wild Rift.
Future Growth
Following Rivalry Corp’s breakout in 2022, the company is anticipated to hold an exceedingly strong position across all its business verticals. In both revenue and betting handles, the company successfully delivered triple-digit year-over-year growth, with an average of 32% month-over-month growth within the first 10 months.
The company’s bet on targeting younger consumers has certainly paid off, as it has maintained a firm esports betting position. In fact, 82% of its active user base is under 30-year-old with an average customer age of 25. Rivalry has also stated that its Gen Z and Millennial market share has continued to grow.
