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Microgaming was founded in 1994 and became a renowned company producing online casino software. With time, it has achieved a hallmark of fame with substantial milestones. The Australian gaming world has never been the same considering the company pioneered other outstanding achievements.
This trend has continued, and we sincerely wish to thank John Gold and the entire BetPokies team, who watched the movements and came up with an article until Microgaming sold off its Quickfire platform to Games Global Limited.
Let’s read on and see how it happened.
History of Microgaming Analyzed
| 1994 | Launching of the first world online casino |
| 1997 | Became a founding member of Interactive Gaming Council |
| 2003 | Launched Microgaming Poker Network |
| 2004 | Created the first mobile Casino Software |
| 2005 | Customized the online pokies game “My Slot” |
| 2002 | Launched Mega Moolah Progressive online pokies |
| 2010 | Launched Quickfire Platform |
| 2011 | Launched first sports betting platform |
| 2021 | Sells Quickfire Platform to Games Global |
The Launch of the Quickfire Platform
In 2010 it launched the Quickfire platform, which made it easier for casino operators to have somewhat simplified software that was easier to navigate and ease. It was one of the distribution platforms in the gaming world that came into being. When launched, it could only feature the pokies provided by Microgaming alone. But with time, it diversified to distributing other games, with over 400 titles offered by various studios, including Genesis Games, ALL41 Studios, Quickspin, and NextGen.
Quickfire focuses on pokies and also on blackjack, roulette, and scratch cards.
The platform also enjoys that Microgaming became the first software to launch mobile gaming capability, and as such, players, including Aussies, can now play their choice of games using the mobile app, or the web and the desktop.
Ten years later, Microgaming decided to sell its Quickfire platform to Games Global, and it announced the unloading of its Quickfire portfolio and distribution business. This translated to shifting the Platforms of jackpot games to be operated under Games global limited.
Shifting the Quickfire Platform
The deal was first announced in November 2021 when games Global was established. The company is owned by Walter Bugno and CFO Tim Mickley, who have been distributing content to international markets. With the new business on board, the deal is expected to offer various online casino games globally, including in Australia. This was meant to be completed by the first half year of 2022.
Games global also looks forward to having the relevant regulation licenses to be allowed to operate henceforth and establish its presence in a wide selection of jurisdictions. The certification ought to be closed by the 2nd quarter of 2022.
Now, the better part of this acquisition is that the owners of games Global will purchase 25 gaming studios with over 3,000 quality games. They will also be granted access to the progressive jackpot network hosted by the quickfire platform.
This new acquisition seems to give the iGaming platform a unique shape, for it prides itself on a diversified 260 customers and over 980 new brands that will be distributed through this aggregator.
However, despite this significant change, Microgaming will still take charge of some aspects of the quickfire platform.
For instance, it is still taking the lead in ensuring proper development and well-aligned sports betting technology is affected.
Is games Global Welcomed in the Gaming Industry?
Being a kid in the gaming industry, Games Global has received a positive welcome in the industry. For one, the CEO was an employee of IGT and Lottomatica before resigning for the new role. He, therefore, is experienced in the industry and is expected to run the company to higher heights. The fact that Microgaming has released its very competitive software to games worldwide gives the new player a hands-on competitive edge over tens of market players. The company is estimated to employ over 1,000 employees globally, majorly in Oceania, Africa, Europe, and North and South America.
The Games Global CEO Walter Bugno is looking forward to seeing the company give the iGaming world a new start and a new lease of life in the next few years.
Is Microgaming Calling the Gaming Business Off?
From Microgaming CEO John Coleman’s statement, Microgaming is still in business and has signed partnership deals with Games Global to show that the company continues seamlessly. While Games Global acquired the game IP and portfolio distribution, Microgaming will support its initial business, see that new business is being implemented, and manage the services.
It will therefore continue offering support and solutions to its esteemed and new customers. Some of these support services include providing platforms to other online casinos and helping them break even as they support players to make real money.
For instance, Aussies are gambling lovers and will have great opportunities to make A$ using new online casinos that could be provided through Microgaming software companies.
Additionally, the company will still offer sports betting software services to Betway.
Way forward
We wish games global all the best in their endeavor to bring success in the iGaming era and make Microgaming a company that will go down to the Guinness Book of Records for giving a new breath to the iGaming industry by extension and sale of their services.
And if you are facing a gambling addiction, get free help and call the National Gambling Helpline on 1800 858 85.
